Global Brand Management

Overview

Become a leading innovator in the exciting world of Global Brand Management

This Master of Science in Global Brand Management is delivered full-time by academics and industry experts in the fields of Global Brand Management, Global Marketing, and Marketing Communications. It will equip learners with the necessary skills and competencies to thrive in the exciting world of Global Brand Management.



Why Study Global Brand Management?

• Exciting core modules reflect the Digital and Sustainable Transformation of businesses and their significant impact on global brand management. Skill acquisition, development, and awareness in these domains are now seen as fundamental to a successful career in global brand management. Feedback from employers ranging from SMEs to multinationals has emphasised the importance of digital and sustainability as key future work competencies for graduates to possess.

• Elective modules that reflect key external developments in the world of business and management and requisite skills that employers are seeking. These modules are Digital Transformation, Leadership in Organisations, Financial Management, and International Human Resource Strategies.

• New capstone stage 2 module: Dissertation by Practice Industry Project (30 ECTS): The dissertation by practice industry project involves an in-depth exploration of a specialised area or issue central to business. Drawing on substantial relevant research, literature, concepts and techniques, learners will seek to combine management theory and practice to address real-world workplace research questions. These supervised research projects will be performed on behalf of and in conjunction with industry. Industry may opt to have learners complete the dissertation externally or on an employed basis, where the learner carries out the project in the workplace itself.



• All modules have been designed using input from a range of highly respected national and international employers and academics, many of whom are renowned experts in their fields.

Semester 1

• Global Marketing (5 ECTS, Mandatory)

• Brand Analytics (5 ECTS, Mandatory)

• Local and Global Brand Management (10 ECTS, Mandatory)

• Marketing Mindsets (5 ECTS, Mandatory)

• Psychology of Consumer Behaviour (5 ECTS, Mandatory)



Semester 2

• Sustainability and Marketing Ethics (5 ECTS, Mandatory)

• Strategic Brand Management (5 ECTS, Mandatory)

• Brand Storytelling (10 ECTS, Mandatory)

• Business Research Methods (5 ECTS, Mandatory)

• Financial Management (5 ECTS, Elective)

• Digital Transformation (5 ECTS, Elective)

• Leadership in Organisations (5 ECTS, Elective)

• International Human Resource Strategies (5 ECTS, Elective)

Entry Requirements

The minimum requirement for this programme is the achievement of an H2.2 award on a Level 8 degree programme in business, marketing, a related discipline, or equivalent.



Applicants who do not hold an H2.2 level 8 award but who do have a number of years of cognate work experience and a demonstrated ability and commitment to pursue postgraduate studies may apply for entry to the programme via the College's Accredited Prior Experiential Learning (APEL) application process.

1 Year Full-Time.

A timetable will be available closer to the semester start date.

Intake Dates: February 2025 | September 2025

A Postgraduate Diploma in Global Brand Management can open up numerous career opportunities across various industries. Graduates of this programme can consider extending their academic and research skills by completing their dissertation to obtain a Master of Science in Global Brand Management. Subsequently, graduates could then consider enrolling in a PhD in Global/International Brand Management.



Below are some typical career paths for someone with this degree:

• Brand Assistant / Coordinator

• Marketing Analyst

• Junior Product

• Brand Manager

• Digital Marketing

• Web /Online Manager

• Market Research