Innovation & Sustainable Business Strategy - Athlone

The Master of Business in Innovation and Sustainable Business Strategy is a one year, Level 9, full-time postgraduate programme designed for graduates who want to drive innovation, sustainability, and strategic transformation in all types of organisations. This Master’s programme equips students with the strategic, technological, and leadership capabilities needed to navigate complex business environments and lead responsible, future-focused growth.



Blending cutting-edge business theory with applied projects, consultancy work and real-world case studies, the programme develops advanced skills in strategy, leadership, change management, sustainability, innovation, responsible business and critical analysis in research. Students learn to analyse global trends, design sustainable business models, and implement solutions that create commercial, social and environmental value.



Over one full-time academic year (90 credits, 3 semesters), students explore cutting-edge areas such as innovation frameworks, business model innovation, strategic marketing, sustainable value creation, strategic leadership. digital business transformation and research methodology.



Who should apply?

This programme is ideal for graduates who want to:



Work in innovation, sustainability or organisational transformation.



Develop their leadership skills to enable them to lead strategic projects



Develop an entrepreneurial or intrapreneurial mindset.



The programme is suitable for graduates from a wide range of business and related disciplines seeking to broaden their expertise in strategic business areas and strengthen their leadership potential. The programme

blends theory with practice, preparing graduates for impactful careers in multinational corporations, SMEs, public sector bodies, nonprofits or entrepreneurial ventures.



Whether you’re a professional seeking to upskill or a graduate aiming to specialise, this programme provides the mindset, tools and experiences needed to shape a sustainable and innovative future.

Semester 1

Leading Strategic Change

Strategic Marketing Management

Applied Innovation



Semester 2

Business Model Development

Strategic Information Management and Digital Strategy

Business Strategy for a Sustainable World



Year Long Modules

Personal and Professional Development

Research Methods

Research Project

Students with a minimum of a 2.2 Honours Bachelor’s Degree (Level 8) in Business or a related discipline are eligible to apply



Or



A minimum 2.2 honours bachelor degree (Level 8) in a non-business discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning



Or



Equivalent qualifications. International students must evidence a proficiency in English language. A minimum IELTS 6.5 or equivalent internationally recognised English test result is required. An interview may form part of the selection process.

1 year, full-time.

Career Opportunities

Employers increasingly seek graduates who can integrate strategy, innovation and sustainability – the core strengths of this programme. The programme responds directly to the National Skills Strategy 2025 and the Future of Jobs 2025 demand for human-centric, adaptable business leaders who can integrate sustainability into innovation and strategy. Typical roles will involve some mix of Business Development, Sustainability Assessment, Innovation and Strategy Development.



Further Study

Upon successful completion of this programme, graduates have the opportunity to complete Level 9/10 programmes here at TUS or elsewhere.