International Business Management - Global Brand Management

Overview
This pioneering programme provides students with a wealth of knowledge in international business and brand management.

Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.

Why Study Global Brand Management at Griffith College
Our fully-funded* Postgraduate Diploma in Global Brand Management programme is available on a part-time basis over a one-year period and is focused on developing students' understanding, insights and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.

- All part-time evening classes are available online with the opportunity of some face-to-face weekend workshops (pending social distancing regulations).

- Students will gain knowledge and understanding of key areas of international business management.

- Students will apply learning to real and complex problems experienced by global brands and use their knowledge to find creative solutions.

- Visiting Global Brand Teams devise and monitor real-life practical assignments enabling students to prove themselves on global assignments and gain the confidence, skill and experience to further their personal and professional development in this field.

- Students have the opportunity to further their studies by progressing onto the MSc dissertation stage of the programme.

- A highly practical learning approach taught by a Graduate Business School lecturing team with outstanding industry experience.

- Designed with the working professional in mind; study this programme part-time with a split between evening classes and weekend workshops.

- Delivered from Dublin but available to applicants nationwide.

Course Details
The global branding specialisation within the PG Diploma offers students a dynamic and practical course that is highly industry-focused. Throughout, students will consider many case studies of global brand expansion and examine best practice methods by studying global brand successes and fails.

Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.

Workshops will focus on skills of the global brand manager including storyboarding, content production, developing global brand name, logos and positioning, selecting markets, storytelling and marketing channels and measuring the effectiveness of those channels. An emphasis is placed on understanding global branding best practice through critical evaluation of cases and companies. A combination of the critical analytical approach together with a practical skill-based workshop approach will provide learners with a 360 understanding of global branding in today's changing digital landscape.

Upon successful completion of the taught modules, students can choose to complete a dissertation with a credit volume of 30 ECTS and gain their MSc Award.

Core Modules:
Managerial Finance
International Strategy
Research Methods
Strategic Human Resource Management
Global Marketing
Leadership and Management Development

Global Brand Management Modules:
Interactive Storytelling
Understanding Local and Global
Global Marketing Methods and Mindsets
eMarketing Metrics

The entry requirements for this programme is a minimum of 2.2 honours undergraduate degree (level 8) in a business or marketing-related discipline.

Non-business graduates with relevant work experience may apply on the basis of their experiential learning. Please contact the admissions team to find out more.

Accreditation of Prior Learning and Prior Experience (APL/APEL)
The Graduate Business School welcomes applications from those with prior academic and/or professional learning experience which may be relevant to the PGDip in Global Brand Management programme. Applicants who wish for their prior academic and/or professional learning experience to be considered are requested to indicate this at the time of application and we will be happy to examine all of the relevant documentation accordingly.

English Language Proficiency
Students who are not native English speakers will be required to provide proof of English language proficiency. A minimum score of IELTS 6.5, 575 TOEFL or equivalent is required.

In response to the worldwide closure of English Language Test Centres arising from the Covid-19 pandemic, Griffith College is now accepting the online Duolingo English Test (DET) as valid proof of English proficiency. This is a temporary measure for our intakes in February and September 2021.

How to Apply
Applicants should apply directly to Griffith College.

As part of your application, you may be asked to provide supporting documents, including:

- Proof of ID (passport)
- Undergraduate Degree Award and Transcripts (see below for entry requirements)
- Up to date and detailed CV
- Documents supporting funding eligibility (see below)

If applicable:
- Translation of both degree award and transcripts
- Current GNIB (please see below for additional funding information)
- Proof of English proficiency

1 year full-time/2 years part-time.

The Postgraduate Diploma in Global Brand Management will consist of two/three semesters that will take place over 12 to 18 months.

Full-time
The full-time programme is delivered over two semesters and classes will take place Monday-Friday, between 9am and 6pm.

Part-time
The part-time programme is delivered over three semesters. Each semester will follow this structure:

- Initial six weeks – three evenings per week, 6.30pm-9pm; online
- Following six weeks – three weekend workshops, Saturday 10am-4pm (subject to change); on campus.

Progression
On completion of the Level 9 Postgraduate Diploma in Global Brand Management, students may progress onto the MSc dissertation stage of the programme.

You can contact our admissions team to discuss what progression options are available to you.

Career Progression
Through the Postgraduate Diploma in Global Brand Management, you will have gained valuable professional experience, built a strong foundation of communication and presentation skills, and covered a diverse range of topics. There are a wide range of career options for our graduates including:

Brand Advertising Manager
Sales and Marketing Executive
HR Manager
Market Research Manager
Business Development Executive
Business Analyst
Product Manager
Operations Manager
Market Research Analyst
Employer Brand Communications Manager