Leading Digital Marketing Strategy - Micro-Credential

Who is this Micro-credential for?
• Ireland has gained a status of special significance in the global digital economy with eight of the top ten global information technology companies having a significant presence in the country, helping to make Ireland the second largest exporter of IT services in the world.

• Global leaders such as Google, Facebook, LinkedIn, Microsoft, and Twitter all have their European Headquarters in Dublin, and this micro-credential draws upon the very close links between Trinity Business School and these organisations.

• This micro-credential aims to empower business professionals with a deep understanding of the tactical and strategic elements of digital marketing. It is ideally suited to business leaders and business owners; however, it could also be viewed as an intensive immersion into the formulation and implementation of digital campaigns for professionals across Marketing, IT, Finance, HR, Entrepreneurship, Innovation, and Business Operations.

Why should I take this Micro-credential?
• Having completed this micro-credential participants will have a strong understanding of the different tools and techniques used in Digital Marketing.

• They will have gained the necessary skills to guide the development of effective digital strategies and to oversee the optimisation of digital marketing.

What will I do?
• This micro-credential aims to give participants a broad understanding of the concepts and techniques used in the formulation and application of digital marketing strategy.

• Participants will be introduced to the underlying principles of digital strategy including assessing the digital ecosystem in specific case studies, understanding the consumer in a digital context, and understanding their behaviour.

• The micro-credential targets professional learners from mid and senior levels from the private, public and third sectors and will be open to graduates with a degree (or equivalent) with a strong academic record in any discipline from a recognised third level institution.

• Applicants without a degree are welcome to apply provided they can show a proven managerial track record.

• All applicants are required to have a minimum of 3 years professional or managerial work experience (this is in-line with entry criteria for other TBS post-experience postgraduate programmes such as the MBA and Executive MBA programmes).

• Language requirements for students whose first language is not English are IELTS 6.5 or TOEFL IBT 90 for non-native English speakers.

• In case of heavy competition for places or concern regarding a particular applicant’s suitability, applicants may be interviewed.

• Up to date CV required.

6 weeks

How will this Micro-credential be delivered?
• This is a 6-week online micro-credential.
• Comprising of live online weekly webinars (duration, 2.5 hours each)
• In a ‘flipped’ learning model participants will engage in preparatory or follow-up readings or activities, enabling maximum engagement in the synchronous online webinars.

Next Intake October 2024