Management & Marketing

This course is designed for graduates who have taken no, or a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, the course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those with professional or academic qualifications like medicine or accounting.

This unique programme places great emphasis on the creative and innovation aspects of management and marketing which are essential for business careers and for the development of a knowledge-based economy.

The MSc (Management and Marketing) is delivered using a combination of:

lectures and tutorials
interactive workshops
case-studies and class discussion
industry presentations
company visits
guest speakers
research seminars

Why Choose This Course
This programme is designed for those of you who have little or no experience of management or marketing content in your undergraduate degree and wish to pursue a career in management or marketing – or indeed to focus on a specific strategic innovation. To this end, we place great emphasis on the creative and innovative aspects of management and marketing in this course. This innovative approach is also reflected in our teaching where we combine lectures, projects, seminars, group discussions, presentations, and both individual and group reports.

Connected Curriculum
This approach also reflects our commitment to the Connected Curriculum where we emphasise the connection between students, learning, research and leadership through our vision for a Connected University. Our staff are at the forefront of this integrative approach to learning and will support you in making meaningful connections within and between disciplines such as management, marketing and business.

College of Business and Law Available Scholarships
We support our postgraduate community by offering scholarships and bursaries to prospective and current students. Please see the College of Business and Law Available Scholarships page for more information.

Entry requirements

The minimum requirement for applicants is a 2.2 Honours grade in a primary degree without a significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).

Consideration may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

English Language Requirements

Applicants that are non-native speakers of the English language must meet the university approved English language requirements available here.

For applicants with qualifications completed outside of Ireland

Applicants must meet the required entry academic grade, equivalent to Irish requirements, please find our grades comparison by country here.

International/non-EU applicants

For full details of the non-EU application procedure please visit our how to apply pages for international students. In UCC, we use the term programme and course interchangeably to describe what a person has registered to study in UCC and its constituent colleges, schools, and departments.

Not all courses are open to international/non-EU applicants, please check the fact file above.

For more information please contact the International Office.

Assessment Info

You will be assessed by continuous assessment, end-of-year exam and either a work placement report and assessment or a research thesis.

Subjects taught

The MSc (Management and Marketing) programme is of 12 months, full-time duration and is divided into two parts:

In Part 1, from mid-September until early the following March, you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.

Students will take two five-credit modules, Workplace Skills and Research Methods, in semesters one and two, to help prepare them for their work placement or dissertation, and for longer-term employment or further academic research. The key skills developed on these modules include how to:
-make effective presentations
-undertake in-depth research into both organisational and consumer behaviour

-work effectively in a team
-create, edit and manage online video content
-create persuasive CVs
-engage in job interviews with confidence

These modules are delivered by a combination of academic staff and industry practitioners in the field, and avail of the most up-to-date techniques, with a strong applied focus. One-to-one coaching and 'mock' interviews form a part of the Workplace Skills module.

In Part II and from April until late August you will pursue either a five-month research internship or an industry-focused research/consultancy project in which you will apply and develop what you have learnt in Part I.

Students take 90 credits. Part I consists of 60 credits. Part II consists of 30 credits.

PART I
Core Modules (50 credits)
MG6302 Introduction to Marketing (5 credits)
MG6303 Ethical Issues in Business (5 credits)
MG6304 Market Research (5 credits)
MG6305 People and Organisations (5 credits)
MG6306 Consumer Behaviour (5 credits)
MG6308 Marketing Communications (5 credits)
MG6309 Strategy (5 credits)
MG6315 Project Management (5 credits)
MG6320 Foundations of Management (5 credits)
MG6329 Organisational Dynamics (5 credits)
MG6335 Professional and Personal Development (5 credits)
MG6336 Digital Marketing (5 credits)

Part II
Students take 30 credits as follows:
MG6825 Applied Research Project (30 credits)

Note: Where a student has taken and passed a module previously, the student will be required to take a substitute module as directed by the Programme Director.

Modules

Further details on the modules listed above can be found in our book of modules. Any modules listed above are indicative of the current set of modules for this course but are subject to change from year to year.

University Calendar

You can find the full academic content for the current year of any given course in our University Calendar.

Placement or Study Abroad Information
In Part 2 of the course, from April until late August, you will pursue either a five-month research internship or an industry-focused research/consultancy project that will apply and develop what you have learnt in Part 1.

Duration

1 year full-time.

Enrolment dates

Start Date 7 September 2020

Post Course Info

Skills and Careers Information
The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy.

People who have graduated from this course have found employment in a wide variety of industries, including:

education
food and drink
financial services
information technology
travel and tourism
management consultancy
retail and manufacturing industries.

Recent graduates have found employment in a variety of companies, including 2FM Radio, Aon Hewitt, Apple, Cork County Council, Kerry Group, and the Musgrave Group.

Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.

More details
  • Qualification letters

    MSc

  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time

  • Apply to

    Course provider