Management & Marketing
This course is designed for graduates who have taken no, or a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, the course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those with professional or academic qualifications like medicine or accounting.
This unique programme places great emphasis on the creative and innovation aspects of management and marketing which are essential for business careers and for the development of a knowledge-based economy.
The MSc (Management and Marketing) is delivered using a combination of:
lectures and tutorials
case-studies and class discussion
Why Choose This Course
This programme is designed for those of you who have little or no experience of management or marketing content in your undergraduate degree and wish to pursue a career in management or marketing – or indeed to focus on a specific strategic innovation. To this end, we place great emphasis on the creative and innovative aspects of management and marketing in this course. This innovative approach is also reflected in our teaching where we combine lectures, projects, seminars, group discussions, presentations, and both individual and group reports.
This approach also reflects our commitment to the Connected Curriculum where we emphasise the connection between students, learning, research and leadership through our vision for a Connected University. Our staff are at the forefront of this integrative approach to learning and will support you in making meaningful connections within and between disciplines such as management, marketing and business.
College of Business and Law Available Scholarships
We support our postgraduate community by offering scholarships and bursaries to prospective and current students. Please see the College of Business and Law Available Scholarships page for more information.
The MSc (Management and Marketing) programme is of 12 months, full-time duration and is divided into two parts:
In Part 1, from mid-September until early the following March, you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.
Students will take two five-credit modules, Workplace Skills and Research Methods, in semesters one and two, to help prepare them for their work placement or dissertation, and for longer-term employment or further academic research. The key skills developed on these modules include how to:
-make effective presentations
-undertake in-depth research into both organisational and consumer behaviour
-work effectively in a team
-create, edit and manage online video content
-create persuasive CVs
-engage in job interviews with confidence
These modules are delivered by a combination of academic staff and industry practitioners in the field, and avail of the most up-to-date techniques, with a strong applied focus. One-to-one coaching and 'mock' interviews form a part of the Workplace Skills module.
In Part II and from April until late August you will pursue either a five-month research internship or an industry-focused research/consultancy project in which you will apply and develop what you have learnt in Part I.
Students take 90 credits. Part I consists of 60 credits. Part II consists of 30 credits.
Core Modules (50 credits)
MG6302 Introduction to Marketing (5 credits)
MG6303 Ethical Issues in Business (5 credits)
MG6304 Market Research (5 credits)
MG6305 People and Organisations (5 credits)
MG6306 Consumer Behaviour (5 credits)
MG6308 Marketing Communications (5 credits)
MG6309 Strategy (5 credits)
MG6315 Project Management (5 credits)
MG6320 Foundations of Management (5 credits)
MG6329 Organisational Dynamics (5 credits)
MG6335 Professional and Personal Development (5 credits)
MG6336 Digital Marketing (5 credits)
Students take 30 credits as follows:
MG6825 Applied Research Project (30 credits)
Note: Where a student has taken and passed a module previously, the student will be required to take a substitute module as directed by the Programme Director.
Further details on the modules listed above can be found in our book of modules. Any modules listed above are indicative of the current set of modules for this course but are subject to change from year to year.
You can find the full academic content for the current year of any given course in our University Calendar.
Placement or Study Abroad Information
In Part 2 of the course, from April until late August, you will pursue either a five-month research internship or an industry-focused research/consultancy project that will apply and develop what you have learnt in Part 1.
The minimum requirement for applicants is a 2.2 Honours grade in a primary degree without a significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).
Consideration may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.
As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.
English Language Requirements
Applicants that are non-native speakers of the English language must meet the university approved English language requirements available here.
For applicants with qualifications completed outside of Ireland
Applicants must meet the required entry academic grade, equivalent to Irish requirements, please find our grades comparison by country here.
For full details of the non-EU application procedure please visit our how to apply pages for international students. In UCC, we use the term programme and course interchangeably to describe what a person has registered to study in UCC and its constituent colleges, schools, and departments.
Not all courses are open to international/non-EU applicants, please check the fact file above.
For more information please contact the International Office.
How to apply
1. Choose Course
Firstly choose your course. Applicants can apply for up to two courses under one application. Details of taught courses are available on our online prospectus.
2. Apply Online
Once you have chosen your course you can apply online at the online application portal. Applicants will need to apply before the course closing date. There is a non-refundable €50 application fee for all courses apart from the Education - Professional Master of Education - (Secondary School/Post-Primary Teacher Training) which has a €100 application fee.
Applicants for the Postgraduate Diploma in Public Health Nursing must apply on the PAC website when the programme opens for applications.
3. Gather Supporting Documents
Scanned copies of the following documents will need to be uploaded to the online application portal in support of your application. Applicants may need to produce the original documents if you are accepted onto a course and register at UCC.
Original qualification documents listed on your application including transcripts of results from institutions other than UCC
Any supplementary items requested for your course.
Please log into the online application portal for more details.
4. Application processing timeline
Our online application portal opens for applications for most courses in early November of each year. Check specific course details.
For courses that are in the rounds system (Irish and EU applicants), please check the rounds closing dates below.
The UCC application portal will open on November 1st for admission in September 2022.
Irish, EU, UK, EEA and Swiss Applicants: UCC operates a rounds closing date system for the majority of postgraduate taught courses, which means offers are made at a minimum of four times a year on a rolling basis.
The UCC rounds closing dates for postgraduate taught courses are below. Applicants are advised to apply as soon as possible.
Deadline for receipt of full applications/ Offers will be made:
For all completed applications received by January 17th, 2022 -
Offers will be made by January 31st, 2022
For all completed applications received by March 7th, 2022 -
Offers will be made by March 21st, 2022
For all completed applications received by May 3rd, 2022 -
Offers will be made by May 17th, 2022
For all completed applications received by July 1st, 2022 -
Offer will be made by July 15th, 2022
After July late applications may be accepted on a first-come, first-served basis for any courses that have remaining capacity.
Deposit: Please note that successful EU applicants will be required to pay a non-refundable deposit of €500 on acceptance of their place.
Applicants from outside of EU, UK, EEA, Switzerland: Information may be found on the International Office Website.
NON-EU CLOSING DATE: 15 June
You will be assessed by continuous assessment, end-of-year exam and either a work placement report and assessment or a research thesis.
1 year full-time.
Start Date 7 September 2020
Post Course Info
Skills and Careers Information
The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy.
People who have graduated from this course have found employment in a wide variety of industries, including:
food and drink
travel and tourism
retail and manufacturing industries.
Recent graduates have found employment in a variety of companies, including 2FM Radio, Aon Hewitt, Apple, Cork County Council, Kerry Group, and the Musgrave Group.
Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.