Management & Marketing

University College Cork

Management & Marketing

Course Outline
About the Programme

Our MSc Management & Marketing programme is a one-year degree programme designed specifically for graduates who have taken no, or limited, management or marketing modules in their undergraduate degree, but wish to pursue a career in business. The subjects covered throughout the programme include Human Resource Management, Leadership, Organizational Dynamics, Project Management, Business Strategy, Marketing Management, Branding, Social Media and Business Ethics, among others.

Our Management & Marketing students typically come from a variety of backgrounds, including science, arts, engineering, accounting, medicine, nursing, psychology, law, and social science. The uniqueness of the programme is that we place great emphasis on the strategic, operational, and innovation aspects of management and marketing, which are essential for business careers in any knowledge-based economy. Assignments are both theoretical and practice-orientated, enabling students to solve real-world business problems through a series of case studies and business challenges, making them ready to contribute positively to society and industry following graduation.

Our graduates have gone on to work for a diverse range of organizations, including Nike, Gym+Coffee, The 2 Johnnies Podcast, Dell, Accenture, Deloitte, Meta (Facebook), and Google, among many others.

Course Details & Modules

The MSc Management & Marketing programme is delivered over 12 months, in two parts, using a combination of:

interactive workshops
case-studies and class discussion
industry presentations
company visits
guest speakers
research seminars
Part I runs for Semesters one and two (covering mid-September until the following March). During this time, you will study a core selection of subjects (see below) in both management and marketing.

In Part II students complete the Applied Research Project module (30 credits), providing students with an opportunity to work with our industry partners and apply their knowledge to solving real-world business problems. Your chosen research will be undertaken with either (i) your secured work placement organization, (ii) one of our industry partners who require the completion of a research/consultancy project, (iii) a research project provided by your academic mentor, or (iv) a self-directed project, such as examining the feasibility of a new business start-up.

Course Practicalities
This is a full-time 12-month programme and during Part I you should be available to attend classes and seminars from Monday to Friday (inclusive). During Part II of the course, you will work on the Applied Research Project.

In the main, you will have formal lectures, tutorials, and workshop hours. Outside of this, you will have several project groups for different modules. You will be expected to arrange group meetings, etc., outside formal hours. You will also be expected to read required texts as well as engage in independent study/research for modules where required.

Subjects taught

Part I (60 credits)

MG6302 Introduction to Marketing (5 credits)
MG6303 Ethical Issues in Business (5 credits)
MG6304 Market Research (5 credits)
MG6305 People and Organisations (5 credits)
MG6306 Consumer Behaviour (5 credits)
MG6308 Marketing Communications (5 credits)
MG6309 Strategy (5 credits)
MG6315 Project Management (5 credits)
MG6320 Foundations of Management (5 credits)
MG6329 Organisational Dynamics (5 credits)
MG6335 Professional and Personal Development (5 credits)
MG6336 Digital Marketing for International Markets (5 credits)

Part II (30 credits)

MG6830 Applied Research Project (30 credits)
Learning Outcomes for MSc (Management and Marketing) (NFQ Level 9, Major Award)

On successful completion of this programme, you will be able to:

• Communicate and work effectively to a high professional standard;

• Demonstrate advanced analytical and problem-solving skills associated with effective practice;

• Engage in the advanced application of frameworks and techniques in organisational settings;

• Demonstrate creative, reflective and personal development;

• Display competency in management and marketing practice and research;

• Develop a career path in management and marketing.

Learning Outcomes for Postgraduate Diploma in Management and Marketing (NFQ Level 9, Major Award)

On successful completion of this programme, you will be able to:

• Communicate and work effectively to a high professional standard;
• Demonstrate advanced analytical and problem-solving skills associated with effective practice;
• Engage in the advanced application of frameworks and techniques in organisational settings;
• Demonstrate creative, reflective, and personal development;
• Display competency in management and marketing practice and research.

For more information see also: College Calendar (MSc Management & Marketing).


Further details on the modules listed above can be found in our Book of Modules. Any modules listed above are indicative of the current set of modules for this course but are subject to change from year to year.

University Calendar

You can find the full academic content for the current year of any given course in our University Calendar.

Entry requirements

The minimum requirement for applicants is a Second Class Honours Grade II in a primary honours degree (NFQ Level 8) without significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).

Consideration under Recognition of Prior Learning (RPL) may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

English Language Requirements
Applicants that are non-native speakers of the English language must meet the university-approved English language requirements. Please visit our PG English Language Requirements page for more information.

For applicants with qualifications completed outside of Ireland
Applicants must meet the required entry academic grade, equivalent to Irish requirements. For more information see our Qualification Comparison page.

International/Non-EU Applicants
For full details of the non-EU application procedure visit our how to apply pages for international students.

In UCC, we use the term programme and course interchangeably to describe what a person has registered to study in UCC and its constituent colleges, schools, and departments.

Note that not all courses are open to international/non-EU applicants, please check the fact file above. For more information contact the International Office.

Application dates

The closing date for non-EU applications is 30 June 2023

How Do I Apply
1. Check Dates: Check the opening and closing dates for the application process in the fact file boxes at the top of the page.

For Irish and EU applicants we operate a rounds system and you can check the rounds closing dates here.
Note that not all our programmes are subject to the rounds system so check the opening and closing dates for your specific programme in the fact file boxes above.

2. Gather Documents: Scanned copies of supporting documents have to be uploaded to the UCC online application portal and include:

Original qualification documents listed on your application including transcripts of results from institutions other than UCC.
Any supplementary items requested for your course if required.

3. Apply Online: Apply online via the UCC online application portal. Note the majority of our courses have a non-refundable €50 application fee.

Any questions? Use our web enquiry form to contact us.

Deposit: Please note that successful EU applicants will be required to pay a non-refundable deposit of €500 on acceptance of their place.

Assessment Info

You will be assessed by continuous assessment, end-of-year exam and either a work placement report and assessment or a research thesis.


1 year full-time.

Enrolment dates

Start Date 7 September 2020

Post Course Info

Skills and Careers Information
The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy. As such, people who have graduated from this course have found employment in a wide variety of industries, including:

• Education
• Food and drink
• Financial services
• Information Systems & Analytics
• Travel and Tourism
• Retail
• Manufacturing
• Sport

Recent graduates have found employment in a variety of companies, including:

• Nike
• Gym+Coffee
• The 2 Johnnies Podcast
• Dell
• Accenture
• Deloitte
• Meta (Facebook)
• Google
• Apple
• Kerry Group
• Musgrave Group

And many more…

Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.

Examples of Graduate Career Roles

Business Advisory & Consultancy
Brand Management
Social Media Analyst
Human Resource Management
Operations & Project Management
Media Creation

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

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    Course provider