Management & Marketing - Conversion

Course Outline

About the Programme

Our MSc Management & Marketing programme is a one-year degree programme designed specifically for graduates who have taken no, or limited, management or marketing modules in their undergraduate degree, but wish to pursue a career in business. The subjects covered throughout the programme include Human Resource Management, Leadership, Organizational Dynamics, Project Management, Business Strategy, Marketing Management, Branding, Social Media and Business Ethics, among others.



Our Management & Marketing students typically come from a variety of backgrounds, including science, arts, engineering, accounting, medicine, nursing, psychology, law, and social science. The uniqueness of the programme is that we place great emphasis on the strategic, operational, and innovation aspects of management and marketing, which are essential for business careers in any knowledge-based economy. Assignments are both theoretical and practice-orientated, enabling students to solve real-world business problems through a series of case studies and business challenges, making them ready to contribute positively to society and industry following graduation.



Our graduates have gone on to work for a diverse range of organizations, including Nike, Gym+Coffee, The 2 Johnnies Podcast, Dell, Accenture, Deloitte, Meta (Facebook), and Google, among many others.

Modules

Part I (60 credits)

MG6302 Introduction to Marketing (5 credits)

MG6303 Ethical Issues in Business (5 credits)

MG6304 Market Research (5 credits)

MG6305 People and Organisations (5 credits)

MG6306 Consumer Behaviour (5 credits)

MG6308 Marketing Communications (5 credits)

MG6309 Strategy (5 credits)

MG6315 Project Management (5 credits)

MG6320 Foundations of Management (5 credits)

MG6329 Organisational Dynamics (5 credits)

MG6335 Professional and Personal Development (5 credits)

MG6336 Digital Marketing for International Markets (5 credits)



Part II (30 credits)

MG6830 Applied Research Project (30 credits)

The minimum requirement for applicants is a Second Class Honours Grade II in a primary honours degree (NFQ Level 8) without significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).



Consideration under Recognition of Prior Learning (RPL) may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.



As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.



For Applicants with Qualifications Completed Outside of Ireland

Applicants must meet the required entry academic grade, equivalent to Irish requirements. For more information see our Qualification Comparison page.



International/Non-EU Applicants

For full details of the non-EU application procedure visit our how to apply pages for international students.

• In UCC, we use the term programme and course interchangeably to describe what a person has registered to study in UCC and its constituent colleges, schools, and departments.

• Note that not all courses are open to international/non-EU applicants, please check the fact file above. For more information contact the International Office.



English Language Requirements

Applicants who are non-native speakers of the English language must meet the university-approved English language requirements.

Closing Date

Rolling deadline. Open until all places have been filled. Early application is advised.

You will be assessed by continuous assessment, end-of-year exam and either a work placement report and assessment or a research thesis.

1 year full-time.

Start Date: 8 September 2025

Skills and Careers Information

The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy. As such, people who have graduated from this course have found employment in a wide variety of industries, including:

• Education

• Food and drink

• Financial services

• Information Systems & Analytics

• Travel and Tourism

• Retail

• Manufacturing

• Sport



Recent graduates have found employment in a variety of companies, including:

• Nike

• Gym+Coffee

• The 2 Johnnies Podcast

• Dell

• Accenture

• Deloitte

• Meta (Facebook)

• Google

• Apple

• Kerry Group

• Musgrave Group

And many more…