Management & Marketing - Conversion

The subjects covered throughout the programme include Human Resource Management, Leadership, Organizational Dynamics, Project Management, Business Strategy, Marketing Management, Branding, Social Media and Business Ethics, among others.



Our Management & Marketing students typically come from a variety of backgrounds, including science, arts, engineering, accounting, medicine, nursing, psychology, law, and social science. The uniqueness of the programme is that we place great emphasis on the strategic, operational, and innovation aspects of management and marketing, which are essential for business careers in any knowledge-based economy. Assignments are both theoretical and practice-orientated, enabling students to solve real-world business problems through a series of case studies and business challenges, making them ready to contribute positively to society and industry following graduation.



Our graduates have gone on to work for a diverse range of organizations, including Nike, Gym+Coffee, The 2 Johnnies Podcast, Dell, Accenture, Deloitte, Meta (Facebook), and Google, among many others.

Modules

Part I (60 credits)

MG6302 Introduction to Marketing (5 credits)

MG6303 Ethical Issues in Business (5 credits)

MG6304 Market Research (5 credits)

MG6305 People and Organisations (5 credits)

MG6306 Consumer Behaviour (5 credits)

MG6308 Marketing Communications (5 credits)

MG6309 Strategy (5 credits)

MG6315 Project Management (5 credits)

MG6320 Foundations of Management (5 credits)

MG6329 Organisational Dynamics (5 credits)

MG6335 Professional and Personal Development (5 credits)

MG6336 Digital Marketing for International Markets (5 credits)



Part II (30 credits)

MG6830 Applied Research Project (30 credits)

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StudyPostgraduateTaught CoursesMastersManagement and Marketing

Course Outline

About the Programme



Our MSc Management & Marketing programme is a one-year degree programme designed specifically for graduates who have taken no, or limited, management or marketing modules in their undergraduate degree, but wish to pursue a career in business. The subjects covered throughout the programme include Human Resource Management, Leadership, Organizational Dynamics, Project Management, Business Strategy, Marketing Management, Branding, Social Media and Business Ethics, among others.



Our Management & Marketing students typically come from a variety of backgrounds, including science, arts, engineering, accounting, medicine, nursing, psychology, law, and social science. The uniqueness of the programme is that we place great emphasis on the strategic, operational, and innovation aspects of management and marketing, which are essential for business careers in any knowledge-based economy. Assignments are both theoretical and practice-orientated, enabling students to solve real-world business problems through a series of case studies and business challenges, making them ready to contribute positively to society and industry following graduation.



Our graduates have gone on to work for a diverse range of organizations, including Nike, Gym+Coffee, The 2 Johnnies Podcast, Dell, Accenture, Deloitte, Meta (Facebook), and Google, among many others.







Course Details & Modules



The MSc Management & Marketing programme is delivered over 12 months, in two parts, using a combination of:



lectures

interactive workshops

case-studies and class discussion

industry presentations

company visits

guest speakers

research seminars

Part I runs for Semesters one and two (covering mid-September until the following March). During this time, you will study a core selection of subjects (see below) in both management and marketing.



In Part II students complete the Applied Research Project module (30 credits), providing students with an opportunity to work with our industry partners and apply their knowledge to solving real-world business problems. Your chosen research will be undertaken with either (i) your secured work placement organization, (ii) one of our industry partners who require the completion of a research/consultancy project, (iii) a research project provided by your academic mentor, or (iv) a self-directed project, such as examining the feasibility of a new business start-up.



Modules

Part I (60 credits)



MG6302 Introduction to Marketing (5 credits)

MG6303 Ethical Issues in Business (5 credits)

MG6304 Market Research (5 credits)

MG6305 People and Organisations (5 credits)

MG6306 Consumer Behaviour (5 credits)

MG6308 Marketing Communications (5 credits)

MG6309 Strategy (5 credits)

MG6315 Project Management (5 credits)

MG6320 Foundations of Management (5 credits)

MG6329 Organisational Dynamics (5 credits)

MG6335 Professional and Personal Development (5 credits)

MG6336 Digital Marketing for International Markets (5 credits)

Part II (30 credits)



MG6830 Applied Research Project (30 credits)

Learning Outcomes for MSc (Management and Marketing) (NFQ Level 9, Major Award)



On successful completion of this programme, you will be able to:



• Communicate and work effectively to a high professional standard;

• Demonstrate advanced analytical and problem-solving skills associated with effective practice;

• Engage in the advanced application of frameworks and techniques in organisational settings;

• Demonstrate creative, reflective and personal development;

• Display competency in management and marketing practice and research;

• Develop a career path in management and marketing.



Learning Outcomes for Postgraduate Diploma in Management and Marketing (NFQ Level 9, Major Award)



On successful completion of this programme, you will be able to:



• Communicate and work effectively to a high professional standard;

• Demonstrate advanced analytical and problem-solving skills associated with effective practice;

• Engage in the advanced application of frameworks and techniques in organisational settings;

• Demonstrate creative, reflective, and personal development;

• Display competency in management and marketing practice and research.



Academic Programme Catalogue

See the Academic Programme Catalogue where you can search for the complete and up-to-date content for this course. Note that the modules for all courses are subject to change from year to year. For complete descriptions of individual modules, see the Book of Modules.



Course Practicalities

This is a full-time 12-month programme and during Part I you should be available to attend classes and seminars from Monday to Friday (inclusive). During Part II of the course, you will work on the Applied Research Project.



In the main, you will have formal lectures, tutorials, and workshop hours. Outside of this, you will have several project groups for different modules. You will be expected to arrange group meetings, etc., outside formal hours. You will also be expected to read required texts as well as engage in independent study/research for modules where required.



Assessment: You will be assessed by continuous assessment, an end-of-year exam, and either a work placement report and assessment or a research thesis.



Why Choose This Course

Unique Aspects of the Programme



Specialist conversion programme for students from non-management and marketing undergraduate degrees who are looking to pursue a career in business, management, or marketing.

The programme is accredited by the Institute of Management Consultants and Advisers (IMCA).

Opportunity to complete a work placement with one of our industry partners, or a self-secured placement, towards the end of the degree programme. The programme has a dedicated placement manager to help you secure a placement, should you wish to complete one as part of the degree programme.

Unique mode of teaching incorporating a diversified range of subjects, field trips, lectures from industry specialists, and practical assessment.

Specialist Personal & Professional Development Module, incorporating CV & Online Portfolio Building, Interview Skills, Team Building Skills, and Communication Skills.

Practitioner and specialist programme delivery across certain modules, including field trips and workshops.

Connected Curriculum



This approach also reflects our commitment to the Connected Curriculum where we emphasise the connection between students, learning, research and leadership through our vision for a Connected University. Our staff are at the forefront of this integrative approach to learning and will support you in making meaningful connections within and between disciplines such as management, marketing, and business.



College of Business and Law Available Scholarships

We support our postgraduate community by offering scholarships and bursaries to prospective and current students. Please see the College of Business and Law Available Scholarships page for more information.



Skills and Careers Information

The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy. As such, people who have graduated from this course have found employment in a wide variety of industries, including:



• Education

• Food and drink

• Financial services

• Information Systems & Analytics

• Travel and Tourism

• Retail

• Manufacturing

• Sport



Recent graduates have found employment in a variety of companies, including:



• Nike

• Gym+Coffee

• The 2 Johnnies Podcast

• Dell

• Accenture

• Deloitte

• Meta (Facebook)

• Google

• Apple

• Kerry Group

• Musgrave Group



And many more…



Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.



Examples of Graduate Career Roles



Business Advisory & Consultancy

Brand Management

Social Media Analyst

Entrepreneurship

Human Resource Management

Operations & Project Management

Media Creation

Requirements

The minimum requirement for applicants is a Second Class Honours Grade II in a primary honours degree (NFQ Level 8) without significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).



Consideration under Recognition of Prior Learning (RPL) may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.



As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.



English Language Requirements

Applicants who are non-native speakers of the English language must meet the university-approved English language requirements.

Closing Date

Rolling deadline. Open until all places have been filled. Early application is advised.

You will be assessed by continuous assessment, end-of-year exam and either a work placement report and assessment or a research thesis.

1 year full-time.

Start Date: 9 September 2024

Skills and Careers Information

The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy. As such, people who have graduated from this course have found employment in a wide variety of industries, including:

• Education

• Food and drink

• Financial services

• Information Systems & Analytics

• Travel and Tourism

• Retail

• Manufacturing

• Sport



Recent graduates have found employment in a variety of companies, including:

• Nike

• Gym+Coffee

• The 2 Johnnies Podcast

• Dell

• Accenture

• Deloitte

• Meta (Facebook)

• Google

• Apple

• Kerry Group

• Musgrave Group

And many more…