Management & Marketing for Non-Business Graduates
Please note due to great demand for our programmes early applications are assessed when received and dealt with promptly. Therefore it is advisable to make early applications for an early response.
The programme provides the opportunity for graduates in Engineering, Science, IT, Humanities, Law and other non-business disciplines to experience an accelerated business studies programme over two Semesters of part-time studies leading to a Post Graduate Diploma in Management and Marketing. You will be challenged by a full and rigorous business curriculum and by a peer group of like-minded professionals seeking to develop their business credentials. There will be a pathway to Masters level study for students achieving honours level performance.
What are the aims of the programme?
This programme is dedicated to giving non-business students a rigorous conceptual framework and a systematic knowledge and understanding of the issues that are at the forefront of management and marketing theory and practice today. Students will be provided with a rigorous intensive grounding in the core business elements and will gain a deep understanding of the contemporary issues, both internally and in the wider business environment. As such, the students will gain a deeper understanding of the diverse nature of demands from consumers, regulators and suppliers to enhance their ability to analyse issues and propose business solutions. Students will be equipped with skills and knowledge which can be immediately applied, making them work ready and change ready.
Minimum second class honours bachelor degree (2.2 or higher) third level NQAI level 8 qualification, or equivalent, in a non-business discipline
A minimum three years work experience in a Marketing/Business/Leadership role or function within an organisation.
Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Applications will be assessed based on your academic grades and will take into account your work/life experience. Application may also be required to attend for interview for specific programmes.
*Other applicants will be considered based on their experience, attitude and aptitude
This programme is offered on a part time basis over one calendar year. It involves two semesters of course work, participation at our Marketing Seminar Series held throughout the year and the completion of a Management Project. The programme requires attendance two evenings a week.
This programme is delivered over one year. Two semesters are delivered in the academic year and is followed by a largely self-directed learning focus on the Management Project element. The underlying philosophy is to provide a diverse and challenging range of learning experiences in which students explore an appropriate body of knowledge drawing on their working experience.
The programme is divided into two broad areas – core business/management elements and marketing theory and practice. The modules in Semester One include Marketing Fundamentals, Contemporary Management, Introduction to Finance and Essentials of Economics. In Semester Two the programme covers Strategic Marketing Management, Consumer Insights, Doing Business Globally and Integrated Marketing Communications. In conjunction with these modules a series of seminars are held throughout the academic year.
The programme is delivered two evenings a week, Tuesday and Thursday, from 6-10pm in the College of Business, Aungier Street campus, Dublin 2. Occasional Saturday workshops/seminars.
Commencement Date 19/09/2019
Location City Centre: Aungier Street
Post Course Info
There will be a pathway to Masters level study for students achieving honours level performance.
Students will be equipped with skills and knowledge which can be immediately applied, making them work ready and change ready.