Management & Marketing for Non-Business Graduates - Aungier Street

What is... Management & Marketing for Non-Business Graduates?

The programme provides the opportunity for graduates in Engineering, Science, IT, Humanities, Law and other non-business disciplines to experience an accelerated business studies programme over two Semesters of part-time studies leading to a Post Graduate Diploma in Management and Marketing. You will be challenged by a full and rigorous business curriculum and by a peer group of like-minded professionals seeking to develop their business credentials. There will be a pathway to Masters level study for students achieving honours level performance.

Who is the programme for?

This programme is aimed at the many graduates from a range of non-business disciplines including Science, Engineering, IT, Arts and Humanities who are already working in business-related arenas and who now would like to gain a business qualification. The programme delivers a comprehensive and rigorous grounding in the key business areas. You will be challenged by a full and rigorous business curriculum and by a peer group of like-minded professionals seeking to develop their business credentials.

What is the Team Consulting Project about?

The structure lends itself to participants completing a Team Consulting Project on behalf of an organization selected by the programme team. This flexible nature of the selected organisations will also allow the learner to work with a company or industry sector that is relevant to the next stage in their career.

When completed, it demonstrates the individual competence of the student as having developed insight into the practice of Management and Marketing 'out there' in an organisation. Through a rigorous examination of the concepts and theoretical understandings gained through the taught semesters, the learner will work in a collaborative live setting to analyse, evaluate and articulate strategic options for the selected organisation.

How will the programme be delivered?

Throughout the programme a diverse range of teaching and learning strategies will be employed. This will generally include lectures, guest lectures, case study, presentations, debate, discussion and self-directed learning in addition to group directed learning to capitalize on the student's work-based experience as well as their diverse education at undergraduate level. It is intended to provide the students with a stimulating learning environment conducive to the attainment of the learning outcomes in each module which in turn contributes to the overall programme learning objectives.

What are the aims of the programme?

This programme is dedicated to giving non-business students a rigorous conceptual framework and a systematic knowledge and understanding of the issues that are at the forefront of management and marketing theory and practice today. Students will be provided with a rigorous intensive grounding in the core business elements and will gain a deep understanding of the contemporary issues, both internally and in the wider business environment. As such, the students will gain a deeper understanding of the diverse nature of demands from consumers, regulators and suppliers to enhance their ability to analyse issues and propose business solutions. Students will be equipped with skills and knowledge which can be immediately applied, making them work ready and change ready.

This programme is delivered over one year. Two semesters are delivered in the academic year and is followed by a largely self-directed learning focus on the Management Project element. The underlying philosophy is to provide a diverse and challenging range of learning experiences in which students explore an appropriate body of knowledge drawing on their working experience.

The programme is divided into two broad areas – core business/management elements and marketing theory and practice. The modules in Semester One include Marketing Fundamentals, Contemporary Management, Introduction to Finance and Essentials of Economics. In Semester Two the programme covers Strategic Marketing Management, Consumer Insights, Doing Business Globally and Integrated Marketing Communications. In conjunction with these modules a series of seminars are held throughout the academic year.

Minimum Entry Requirements?
Minimum second class honours bachelor degree (2.2 or higher) third level NQAI level 8 qualification, or equivalent, in a non-business discipline

And

A minimum three years work experience in a Marketing/Business/Leadership role or function within an organisation.

Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Applications will be assessed based on your academic grades and will take into account your work/life experience. Application may also be required to attend for interview for specific programmes.

*Other applicants will be considered based on their experience, attitude and aptitude.

Applications open from November 2021.

Please note due to great demand for our programmes early applications are assessed when received and dealt with promptly. Therefore it is advisable to make early applications for an early response.

This programme is offered on a part time basis over one calendar year. It involves two semesters of course work, participation at our Marketing Seminar Series held throughout the year and the completion of a Management Project. The programme requires attendance two evenings a week.

1 year, part-time

Method of Delivery Classroom

The programme is delivered two evenings a week, Tuesday and Thursday, from 6-10pm in the College of Business, Aungier Street campus, Dublin 2. Occasional Saturday workshops/seminars.

Commencement Date 19/09/2019
Location City Centre: Aungier Street

The MSc in Management and Marketing is only available to students who complete the TU Dublin PG Dip in Management and Marketing at the required level (a 55% average required in the PgDip).