Marketing

The MSc in Marketing places a strong emphasis on digital and omni-channel marketing. As technology continues to shape how marketers connect with their target audiences, our curriculum evolves accordingly. The past 18 months have accelerated this evolution, and this marketing course is designed to reflect these changes. Holding a Master’s in Marketing will dramatically enhance your future career opportunities which is why this degree is centred on applying and practicing the latest marketing concepts.



By delving into data analytics and advanced digital marketing, students can explore omni-channel marketing communications and consumer behaviour. This strengthens their customer-centric knowledge, focusing on the most cutting-edge consumer analysis tools available.



The hands-on experience and knowledge gained from real-world projects empower students to excel in specialised roles within the marketing departments of major national and international corporations.



Key Programme Highlights:



Strong focus on digital and omni-channel marketing



New emphasis on data analytics for informed decision-making



Proven track record of graduates successfully entering marketing positions



Intimate class sizes to foster a learner-centred environment



Practical real-life projects aligned with industry leaders



This programme includes an essential industry work placement, enhancing students’ strategic marketing intuition and creative prowess. This experience enhances their professional expertise and personal growth.



In a Strategic Partnership with ATU



Programme Objectives

The MSc in Marketing aims to significantly enhance graduates’ marketing expertise and professional growth. Ultimately, our goal is to contribute ‘best practice’ insights to business development in the realm of marketing and digital marketing.



Due to the programme’s practical nature, a strong emphasis is placed on continuous assessment based on real-world business challenges, fostering close engagement with local communities and industries. The diverse range of modules is meticulously crafted to instil graduates with a modern marketing mindset.

Semester 1



MODULES MANDATORY/ELECTIVE CREDITS

Driving Marketing in SMEs Mandatory 10

Data Analytics Mandatory 5

Omni-channel Marketing Communications Mandatory 10

Research Methods Mandatory 5



Semester 2



MODULES MANDATORY/ELECTIVE CREDITS

Advanced Digital Marketing Mandatory 10

Innovation & the Entrepreneurial Mindset Mandatory 10

Managing Sales Mandatory 5

Shaping Consumer Behaviour Mandatory 5

Work Based Learning Research Project Mandatory 30

The Academic and English Language Proficiency entry requirements for the MSc in Marketing Programme are as follows:



Academic:



Possess a minimum Level 8 Honours Degree in Business or equivalent, with at least a second-class honour (2.2).



A minimum of 30 credits in marketing or marketing-related modules is required.



And English Language Proficiency:

With one of the following:



IELTS (Academic)

6.0, no component less than 5.5



DuoLingo

Min score 105, min 100 in each section (under review)



Pearson PTE Academic:

Min score of 55



TOEFL IBT:

Min score of 80



Cambridge English Qualifications

A minimum score of 180-190 (FCE Grade B)

1 Year (Full-Time), Three days a week.

September 2025

Career Opportunities

Coupled with the skills and knowledge acquired from their undergraduate studies, completing our Marketing Management course positions graduates for various marketing, digital marketing, and innovation roles. They will be well-prepared to pursue positions across diverse industries and possess the marketing acumen essential for success in today’s global business landscape.



Graduate Pathways



Graduate careers typically include:

Digital Marketing

Online Marketing

Strategic Marketing

International Sales & Marketing

Customer Relations

Product Development

Market Researcher

Brand Promotion

Further Academic Pursuits



Advancement from this programme aligns with the National Qualifications Framework. Upon successful completion, candidates may qualify for advanced doctorate-level programmes at ATU or other Higher Education Institutions.