Marketing

Overview

Do you want to progress your professional career in Marketing? Are you looking for ways to develop your analytics, digital, creativity, innovation and entrepreneurship skills? The MSc Marketing programme will transform you into a strategic thinking marketing professional giving you the digital tools, tactics and mindset to continually learn, evolve and get results.



With over 40 years’ experience providing professional marketing education we have collaborated with industry and international partners to create a current and professionally relevant course sure to nurture, challenge and empower you.



Covering topics such as Principles of Marketing, Marketing Analytics, Strategic and Applied Digital Marketing, Marketing Innovation, Marketing for Sustainable Futures and Global Marketing. The content is designed to provide you with insight and knowledge that will help you make an impact in your current and future roles.



On completion of the course you will graduate digital ready to drive business success, identify new business trends, deliver complex business solutions and build customer relationships, helping you make meaningful change and get results.



Work placement / study abroad

There is no defined work placement on this programme, however those students choosing to complete the Advanced Practice Pathway will gain valuable experience of working with a business to complete a defined project.

Full-Time Programme

The following modules are undertaken during the MSc programme:



Semester 1 modules

Principles of Marketing (20 credits)

Project Management (20 credits)

Marketing Innovation (20 credits)



Semester 2 Modules

Marketing Analytics (20 credits)

Strategic and Applied Digital Marketing (20 credits)

Global Marketing (20 credits)



Semester 3 Optional

Advanced Practice Pathway (optional, to be completed before the Entrepreneurial Marketing module and Applied Marketing Project).



Students who have successfully completed the MSc Marketing programme’s first 6 taught modules. are eligible to select the Internship and Professional Development Project module or Applied Consulting Project module in order to undertake the pathway Advanced Practice.



Internship & Professional Development Project (60 credits)

OR

Applied Consulting Project (60 credits)



Semester 3 modules (students who do not take advanced practice pathway) or Semester 4 modules (advanced practice pathway students)

Sustainability Marketing (20 credits)

Applied Marketing Project (40 credits)



Part-Time Programme

The following modules are undertaken during the MSc programme:

Semester 1 modules

Principles of Marketing (20 credits)

Project Management (20 credits)

Marketing Innovation (20 credits)



Semester 2 Modules

Marketing Analytics (20 credits)

Strategic and Applied Digital Marketing (20 credits)

Global Marketing (20 credits)



Semester 3 Optional

Advanced Practice Pathway (optional, to be completed before the Entrepreneurial Marketing module and Applied Marketing Project).



Students who have successfully completed the MSc Marketing programme’s first 6 taught modules. are eligible to select the Internship and Professional Development Project module or Applied Consulting Project module in order to undertake the pathway Advanced Practice.



Internship & Professional Development Project (60 credits)

OR

Applied Consulting Project (60 credits)



Semester 3 modules (students who do not take advanced practice pathway) or Semester 4 modules (advanced practice pathway students)

Sustainability Marketing (20 credits)

Applied Marketing Project (40 credits)

Applicants should normally possess a second class honours degree or better in any discipline, or an equivalent qualification. They must also possess a level of English language competency acceptable to the University.



Exceptionally, applicants who do not possess academic qualifications at the appropriate level but have substantial relevant work experiencemay be considered for admittance in accordance with the Faculty’s Accreditation of Prior Learning policy.



English Language Requirements

English language requirements for international applicants

The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.



Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.



• For English language requirements go to: https://www.ulster.ac.uk/global/apply/english-language-requirements



• For Your country go to: https://www.ulster.ac.uk/global/apply/country

Your Application

You can apply directly to Ulster at any time of year. We advise that you submit your application no later than two weeks prior to your course start date. This is to ensure there is sufficient time for your application to be reviewed and, should you be made an offer, time for you to complete all the necessary pre-enrolment tasks.



Some programmes will have specific deadlines as additional selection (e.g. interview, portfolio submission etc) is required, so please check the course page to ensure you have sufficient time to complete your application.

Attendance

All modules are delivered 'executive style' in a flexible four-day block format and can be paced to individual needs. These four day-blocks are one day a week from 9-5. One module is delivered every 4 weeks during each semester with a one day assessment workshop being delivered during the 5th week.



The full-time MSc is completed in one year. Full-time participants can also exit with a PgCert after successful completion of one semester (three modules) or alternatively exit with a PgDip after successful completion of two semesters (six modules).

Start Date: September 2026 and January 2027.

Careers and Opportunities

The average starting salaries for graduate trainees in marketing is £21,461,the average the salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296and the average salary for a marketing director is £77,799.



Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.



Past students have gained employment within some of the major global consultancy companies such as PWC, KPMG and Deloitte.