Marketing

Course Outline

Our MSc Marketing at Cork University Business School will give you the specialised skills and knowledge to become a successful marketing leader. The one-year progressive programme builds on the knowledge and skills acquired at an undergraduate level enhancing employability through developing your ability to contribute to the real needs of the business community.



The MSc Marketing programme will provide crucial practical experience through undertaking an applied research and consultancy project in collaboration with an industry partner to develop strategic marketing instincts and creative abilities, enhancing your professional expertise and personal development. You will develop leading-edge skills sought in the workplace including, for example, the development of customer insights, active problem solving, and the application of digital marketing. The blended nature of the programme will turn Marketing Graduates into Marketing Practitioners with an array of learning methods including live and negotiated firm-based projects, specialised workshops, marketing strategy simulation, and industry-based marketing practice.



The MSc in Marketing programme is delivered over 12 months, in two parts, using a combination of:

· lectures

· interactive workshops

· case-studies and class discussion

· industry presentations

· company visits

· guest speakers

· research seminars

Students take 90 credits in total as follows:

Part I

Core Modules (40 credits):



BU6005 Applied Research Methods (5 credits)

BU6513 Business Case for Analytics (5 credits)

MG6335 Professional and Personal Development (5 credits)

MG6406 Business Simulation Module (5 credits)

MG6410 Service Design (5 credits)

MG6411 Consumer Behaviour Theory and Practice (5 credits)

MG6413 Digital Business-to-Business Relationship Marketing Practice (5 credits)

MG6415 Ethics and Sustainability (5 credits)



Specialism Modules (20 credits)

MG6405 Applied Strategic Marketing (5 credits)

MG6407 International Marketing and Negotiations (5 credits)

MG6408 Omnichannel Marketing Communications (5 credits)

MG6414 Digital Marketing Practice (5 credits)



Part II

MG6825 Applied Research Project (30 credits)

Applicants must have a Second Class Honours Grade 1 in a primary honours degree (NFQ, Level 8) or a Second Class Honours Grade 1 in a Higher Diploma (NFQ, Level 8 Major Award). 



Consideration under Recognition of Prior Learning (RPL) may also be given to applicants who have a minimum of three years of relevant professional marketing experience.  To demonstrate relevant professional marketing experience, applicants will need to provide a detailed job specification of their role(s) and an interview may also be required.



As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.



For Applicants with Qualifications Completed Outside of Ireland

Applicants must meet the required entry academic grade, equivalent to Irish requirements. For more information see our Qualification Comparison page.



International/Non-EU Applicants

For full details of the non-EU application procedure visit our how to apply pages for international students.

• In UCC, we use the term programme and course interchangeably to describe what a person has registered to study in UCC and its constituent colleges, schools, and departments.

• Note that not all courses are open to international/non-EU applicants, please check the fact file above. For more information contact the International Office.



English Language Requirements

Applicants who are non-native speakers of the English language must meet the university-approved English language requirements.

Closing Date

Rolling deadline. Open until all places have been filled. Early application is advised.



Non-EU Closing Date

Open until all places have been filled or no later than 15 June. Early application is advised.

12 months full-time.

Start Date: 8 September 2025

Our graduates have gone on to work for a diverse range of organizations, including Accenture, Deloitte, Apple, Janssen, and DoneDeal, amongst many others.