Marketing
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University College Cork

Marketing

Course Outline
Our MSc Marketing at Cork University Business School will give you the specialised skills and knowledge to become a successful marketing leader. The one-year progressive programme builds on the knowledge and skills acquired at an undergraduate level enhancing employability through developing your ability to contribute to the real needs of the business community.

The MSc Marketing programme will provide crucial practical experience through undertaking an applied research and consultancy project in collaboration with an industry partner to develop strategic marketing instincts and creative abilities, enhancing your professional expertise and personal development. You will develop leading-edge skills sought in the workplace including, for example, the development of customer insights, active problem solving, and the application of digital marketing. The blended nature of the programme will turn Marketing Graduates into Marketing Practitioners with an array of learning methods including live and negotiated firm-based projects, specialised workshops, marketing strategy simulation, and industry-based marketing practice.

Course Practicalities
This is a full-time 12-month programme; it will develop students’ critical thinking, research and communication skills and, uniquely, will feature consultancy projects and blended learning as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.

In Part I, you will need to be available to attend classes and seminars from Monday to Friday (inclusive). During Part II of the course, you will be either in a full-time work placement or engaged in full-time active research under the supervision of an academic mentor.

You will have formal lectures, tutorials, and workshop hours. Outside of this, you will have several project groups for different modules. You will be expected to arrange group meetings, etc., outside formal hours. You will also be expected to read required texts as well as engage in independent study/research for modules where required.

Regular cutting-edge guest lectures from visiting speakers will be scheduled and where possible students will have access to advanced master classes on particular subject areas. Assessment across the programme will be through a mix of continuous assessment, in the form of individual assignments, group assignments, class presentations and an applied research project, as well as written examinations. Students will be given scope to shape their assignments and research project in line with their professional work or specific areas of interest.

Subjects taught

Students take 90 credits in total as follows:

PART I
Core Modules (40 credits):

BU6005 Applied Research Methods (5 credits)
BU6513 Business Case for Analytics (5 credits)
MG6335 Professional and Personal Development (5 credits)
MG6406 Business Simulation Module (5 credits)
MG6410 Service Design (5 credits)
MG6411 Consumer Behaviour Theory and Practice (5 credits)
MG6413 Digital Business-to-Business Relationship Marketing Practice (5 credits)
MG6415 Ethics and Sustainability (5 credits)
Specialism Modules (20 credits)

MG6405 Applied Strategic Marketing (5 credits)
MG6407 International Marketing and Negotiations (5 credits)
MG6408 Omnichannel Marketing Communications (5 credits)
MG6414 Digital Marketing Practice (5 credits)

PART II
MG6825 Applied Research Project (30 credits)

See the postgraduate Academic Calendar (MSc Strategic Marketing & Practice) for further course and module content.

Modules
Further details on the modules listed above can be found in our book of modules. Any modules listed above are indicative of the current set of modules for this course but are subject to change from year to year.

University Calendar
You can find the full academic content for the current year of any given course in our University Calendar.

Entry requirements

Applicants must have a Second Class Honours Grade 1 in a primary honours degree (NFQ, Level 8) or a Second Class Honours Grade 1 in a Higher Diploma (NFQ, Level 8 Major Award).?

Consideration under Recognition of Prior Learning (RPL) may also be given to applicants who have a minimum of three years of relevant professional marketing experience.? To demonstrate relevant professional marketing experience, applicants will need to provide a detailed job specification of their role(s) and an interview may also be required.

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

English Language Requirements
Applicants that are non-native speakers of the English language must meet the university-approved English language requirements. Please visit our PG English Language Requirements page for more information.

For applicants with qualifications completed outside of Ireland
Applicants must meet the required entry academic grade, equivalent to Irish requirements. For more information see our Qualification Comparison page.

International/Non-EU Applicants
For full details of the non-EU application procedure visit our how to apply pages for international students.

In UCC, we use the term programme and course interchangeably to describe what a person has registered to study in UCC and its constituent colleges, schools, and departments.

Note that not all courses are open to international/non-EU applicants, please check the fact file above. For more information contact the International Office.

Application dates

The closing date for non-EU applications is 30 June 2023

How Do I Apply
1. Check Dates: Check the opening and closing dates for the application process in the fact file boxes at the top of the page.

For Irish and EU applicants we operate a rounds system and you can check the rounds closing dates here.
Note that not all our programmes are subject to the rounds system so check the opening and closing dates for your specific programme in the fact file boxes above.

2. Gather Documents: Scanned copies of supporting documents have to be uploaded to the UCC online application portal and include:

Original qualification documents listed on your application including transcripts of results from institutions other than UCC.
Any supplementary items requested for your course if required.

3. Apply Online: Apply online via the UCC online application portal. Note the majority of our courses have a non-refundable €50 application fee.

Any questions? Use our web enquiry form to contact us.

Duration

12 months full-time.

Enrolment dates

Start Date: 11 September 2023.

More details
  • Qualification letters

    MSc

  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

  • Apply to

    Course provider