Marketing

The MSc in Marketing has been specifically designed with the needs of current and future marketing professionals and managers in mind. The course will equip you with a comprehensive understanding of key foundations of the marketing discipline as well as providing you with a detailed understanding of the contemporary marketplace. You will learn how to apply the latest marketing theory and practice in a dynamic business environment, within increasingly complex digital, ethical and sustainability parameters.



The programme comprises a carefully selected range of both contemporary and fundamental marketing topics such as: integrated marketing communications, brand management, digital marketing practice and sustainability and thus caters for multinational organisations, indigenous SME initiatives and the not-for-profit sector, among others.



The programme offers students real insight and experience into how to plan and execute marketing campaigns and strategies through the use of case studies and projects, where possible in conjunction with industry, enabling our graduates to enter management roles, hitting the ground running.



‘Block teaching’ is used to provide more in-depth development of knowledge for each module. This means that the course is delivered one module at a time to allow full immersion in each subject. An applied approach to teaching is used within the programme with lectures interspersed with exercises, use of case study analysis, group activities in class, debate on contemporary issues as well as independent learning.



Who is the course for?

The course is aimed at those seeking to advance their studies and/or professional career in marketing and its related fields.

Full-time students will complete four core modules in Semester 1, followed by 5 core modules in Semester 2. In the part-time schedule in Year 1 students undertake four core modules - two per Semester. In Year 2 there are two modules in Semester 1, three in Semester 2.



Both cohorts are required to complete a ten-credit research methods module which runs across Semester 1 and 2 (this occurs in Year 2 for the part-time cohort).



Core Modules

• Marketing in the 21st Century

• The Contemporary Consumer

• Integrated Marketing Communications

• Sustainability, Strategy and Society

• Brand Management

• Digital Marketing Practice

• Innovation, Creativity and Entrepreneurship

• Marketing Metrics and Accountability

• Critical Marketing Studies

• Research Methods

• Dissertation



Note that all modules count towards the final award classification.

Applicants are required to hold a minimum of a level 8 qualification in a cognate discipline (i.e. a business related honours degree) or equivalent on the National Framework of Qualifications. The College operates a Recognition of Prior Experiential Learning (RPEL) scheme meaning nongraduates with extensive professional experience and/or other prior qualifications may be considered for the course.



Laptop Requirement

All students applying to NCI must have access to a laptop that will allow them to attend classes online and, where relevant, to participate in on-campus learning. Some students may be able to avail of the Student Laptop Loan Scheme, subject to eligibility.

Application: Apply online at www.ncirl.ie

Part-time Option:



Duration:

2 full calendar years: 5 semesters; 4 taught semesters and a final dissertation to be submitted in the final year.



Delivery:

Blended - Livestream (online) classes with some in-person (on campus) delivery. Exams may take the form of online or in person.



Part-time Schedule:

Indicative Schedule:

Monday and Wednesday evenings 18.00 - 21.00 and some Saturday workshops.



Full-time Option



Duration:

September Starts

1 year taught plus a final dissertation: 2 semesters (Sep-Dec and Jan-May) Dissertation due in August



Delivery

On-campus face-to- face classes



Indicative Schedule:

Students need to be available 09.00-17.00 Monday - Friday. Full-time students may also be required to attend classes after 17.00 (class days and times vary).

Part-time

Fees

€3,950 per annum (€7,900 total fee) (Fees revised annually)


Full-time

Fees

€7,900 total fee (Fees revised annually).


You can spread the cost of this course with a direct debit plan.


International Students' Fees

The fee for this course for international students is €15,000.


Find out more about studying here as an international student.

Part-time & Full-time

Start Date: September 2025.

Award and Progression

The MSc in Marketing course is awarded by QQI at level 9 on the National Framework of Qualifications. This award will allow transfer to level 9 research degrees and in some cases progression to taught doctoral courses at level 10 on the NFQ.