The MSc in Marketing has been specifically designed with the needs of current and future marketing professionals and managers in mind. The course will equip you with a comprehensive understanding of key foundations of the marketing discipline as well as providing you with a detailed understanding of the contemporary marketplace. In addition, you will learn how to apply the latest marketing theory and practice in an increasingly complex digital marketing environment.
The programme comprises a carefully selected range of both contemporary and fundamental marketing topics such as: integrated marketing communications, brand management, postmodern marketing and digital marketing strategy, and thus caters for multinational organisations, indigenous SME initiatives and entrepreneurial enterprises. The ethos of this programme is to work in tandem with industry, ensuring that graduates are competent, well-versed marketers, possessing the up-to-date knowledge and application skills necessary to develop and drive successful commercial (and non-commercial) enterprises. The programme offers students real insight and experience into how to plan and execute marketing campaigns and strategies in actual organisations, enabling our graduates to enter management roles, hitting the ground running.
Block teaching is used to provide the opportunity for more in-depth development of knowledge within modules. An applied approach to teaching is used within the programme with lectures interspersed with exercises, use of case study analysis, group activities in class, debate on contemporary issues as well as independent learning.
Who is the course for?
The course is aimed at those seeking to advance their studies and/or professional career in marketing and its related fields.
In the part-time schedule in year 1, students undertake five core modules plus one elective in semester 2. In year 2, a further three core modules along with one elective are undertaken. In addition, in year 2 of the programme, students are required to complete a ten-credit research methods module which runs across semester 1 and 2.
• Marketing in the 21st Century
• Digital Marketing Strategy
• The Contemporary Consumer
• Integrated Marketing Communications in a Digital Age
• Services Marketing
• Market Research
• Innovation, Creativity and Entrepreneurship
• Marketing Metrics and Accountability
• Brand Management
• Research Methods
• Strategic Social Media Marketing and Public Relations
• Marketing Insights and Customer Relationship Management
• The Social Conscience of the Consumer
• Postmodern Marketing
• Management of Innovation and Technology
• Selling to the Modern Customer
• Strategic Project Management
Availability of elective choices is subject to student numbers. The course content as shown is for indicative purposes. The college reserves the right to re-order the schedule of modules offered.
Note that all modules count towards the final award classification.
In accordance with our quality assurance processes, we conduct a full programmatic review of all our courses every 5 years. This current review may result in some changes to the content of this course starting in September 2021.
Applicants are required to hold a minimum of a 2.2 honours level 8 qualification in a cognate discipline (i.e. a business related honours degree) or equivalent on the National Framework of Qualifications. The college operates a Recognition of Prior Experiential Learning (RPEL) scheme meaning non-graduates with extensive professional experience and/or other prior qualifications may be considered for the course.
All students applying to NCI must have access to a laptop that will allow them to attend classes online and, where relevant, to participate in on-campus learning. Some students may be able to avail of the Student Laptop Loan Scheme, subject to eligibility.
Application: Apply online at www.ncirl.ie
Blended (Online with some face-to-face classes).
Monday and Wednesday evenings 18.00 - 21.00 and some Saturday workshops.
Duration: 2 full calendar years: 5 semesters; 4 taught semesters and a final dissertation to be submitted in the final year.
Students need to be available 09.00-17.00 Monday – Friday. Full-time students may also be required to attend classes after 5pm. (Class days and times vary).
1 year taught plus a final dissertation: 2 semesters (September-December and January-May). Dissertation due in August.
(where available and subject to numbers) 1 year taught plus a final dissertation: 2 semesters (January-May and September-December). Dissertation due in May the following year.
€3,950 per annum (€7,900 total fee) (Fees revised annually)
€7,900 total fee (Fees revised annually).
You can spread the cost of this course with a direct debit plan.
International Students' Fees
The fee for this course for international students is €15,000.
Find out more about studying here as an international student.
Start Date: 14/09/2020
Post Course Info
Award and Progression
The MSc in Marketing course is awarded by QQI at level 9 on the National Framework of Qualifications. This award will allow transfer to level 9 research degrees and in some cases progression to taught doctoral courses at level 10 on the NFQ.