Marketing

Overview

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.



The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.

Year 1

Core Modules

• Marketing Management (15 credits)

• Academic Research Project (60 credits)

• Marketing Internship and Work-based Research Project (60 credits)

• Research Methods and Techniques (15 credits)

• Accounting (15 credits)

• Marketing Analytics (15 credits)

• International Marketing (15 credits)

• Consumer Behaviour (15 credits)

• Digital Marketing (15 credits)

• Strategic Marketing (15 credits)

• MSc Marketing Dissertation (60 credits)



Course Structure

The course can only be taken on a full-time basis. Students undertake 4 modules in semester 1 (September to December) and a further 4 in semester 2 (January to April/May). In semester 3 (July to September) students either undertake the traditional dissertation, internship and work-based project or the academic research project.

Graduate

Normally a 2.1 Honours degree or equivalent qualification acceptable to the University in any discipline.

Applicants are advised to apply as early as possible and ideally no later than 16th August 2024 for courses which commence in late September. In the event that any programme receives a high number of applications, the University reserves the right to close the application portal. Notifications to this effect will appear on the Direct Application Portal against the programme application page.



How to Apply

Apply using our online Postgraduate Applications Portal and follow the step-by-step instructions on how to apply.

1 year full-time

Entry Year: 2024/25

Career Prospects

Introduction

Graduates with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications, are likely to secure employment in the following areas: digital marketing, marketing analytics, marketing research and new product introductions, key account management, export projects and related international expansion as well as brand management work.

http://www.qub.ac.uk/directorates/sgc/careers/