Marketing

Designed for the consumer, industrial and digital marketing environments, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics, research methods and international marketing.



The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.

Core Modules

Accounting for Decision Making (15 credits)

International Marketing (15 credits)

Marketing Management (15 credits)

Consumer Behaviour in the Digital Age (15 credits)

Research Methods and Techniques (15 credits)

Digital Marketing Principles and Practice (15 credits)

Marketing Analytics (15 credits)

MSc Marketing Dissertation (60 credits)

Marketing Internship and Work-based Research Project (60 credits)

Strategic Marketing (15 credits)

Entrance requirements

Graduate

Normally a strong 2.2 Honours degree or equivalent qualification acceptable to the University in any discipline.



International Students

Our country/region pages include information on entry requirements, tuition fees, scholarships, student profiles, upcoming events and contacts for your country/region at https://www.qub.ac.uk/Study/international-students/your-country/



English Language Requirements

Evidence of an IELTS* score of 7.0, with not less than 6.0 in any component, or an equivalent qualification acceptable to the University is required (*taken within the last 2 years).



International students wishing to apply to Queen's University Belfast (and for whom English is not their first language), must be able to demonstrate their proficiency in English in order to benefit fully from their course of study or research. Non-EEA nationals must also satisfy UK Visas and Immigration (UKVI) immigration requirements for English language for visa purposes.



For more information on English Language requirements for EEA and non-EEA nationals see: www.qub.ac.uk/EnglishLanguageReqs.



If you need to improve your English language skills before you enter this degree programme, INTO Queen's University Belfast offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for admission to this degree.

Applicants are advised to apply as early as possible and ideally no later than 14th August 2026 for courses which commence in late September. In the event that any programme receives a high number of applications, the University reserves the right to close the application portal prior to the deadline stated on course finder. Notifications to this effect will appear on the application portal against the programme application page.



Please note: international applicants will be required to pay a deposit to secure a place on this course.

1 year full-time

Entry Year: Academic Year 2026/27

Career Prospects

Introduction

Students on this programme will leave with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications. Our graduates have gone on to work in and develop successful careers across a diverse range of roles and industries including digital marketing, marketing analytics, marketing research and new product introductions, key account management, export projects and related international expansion as well as brand management work.



For further opportunities to enhance your studies and career prospects please see the school website.

https://www.qub.ac.uk/schools/queens-business-school/student-opportunities/



Employment after the Course

Graduates from this programme have secured roles with employers such as PwC, BBC, Marriott International, Warner Brothers, ASOS, Primark, Selfridges, Yahoo, Amazon, and many others.

https://www.qub.ac.uk/directorates/sgc/careers/