Marketing

Overview

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.



The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.



Course Structure

The course can only be taken on a full-time basis. Students undertake 4 modules in semester 1 (September to December) and a further 4 in semester 2 (January to April/May). In semester 3 (July to September) students either undertake the traditional dissertation, internship and work-based project or the academic research project.

The information below is intended as an example only, featuring module details for the current year of study (2024/25). Modules are reviewed on an annual basis and may be subject to future changes – revised details will be published through Programme Specifications ahead of each academic year.



Year 1

Core Modules

• Digital Marketing (15 credits)

• Research Methods and Techniques (15 credits)

• Accounting for Decision Making (15 credits)

• Marketing Analytics (15 credits)

• Strategic Marketing (15 credits)

• Consumer Behaviour (15 credits)

• Marketing Management (15 credits)

• Marketing Internship and Work-based Research Project (60 credits)

• MSc Marketing Dissertation (60 credits)

• International Marketing (15 credits)

Graduate

Normally a 2.1 Honours degree or equivalent qualification acceptable to the University in any discipline.



International Students

Please see International Student's link below.

Applicants are advised to apply as early as possible and ideally no later than 15th August 2025 for courses which commence in late September.



In the event that any programme receives a high number of applications, the University reserves the right to close the application portal prior to the deadline stated on course finder.



Notifications to this effect will appear on the application portal against the programme application page.



Please note: international applicants will be required to pay a deposit to secure a place on this course.

1 year full-time

Entry Year: 2025/26

Career Prospects

Introduction

Students on this programme will leave with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications. Our graduates have gone on to work in and develop successful careers across a diverse range of roles and industries including digital marketing, marketing analytics, marketing research and new product introductions, key account management, export projects and related international expansion as well as brand management work.



For further opportunities to enhance your studies and career prospects please see the school website.

https://www.qub.ac.uk/schools/queens-business-school/student-opportunities/