Marketing

Course Structure
This Masters's programme is 90 credits delivered over one academic year. The taught component comprises modules totalling 60 credits. Students also complete a substantial research project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree.

Trinity Business School - More than a degree
We are a globally-renowned, triple-accredited business school delivering an ultra-modern educational experience and innovative research from the heart of Dublin's thriving capital city. At Trinity Business School, we offer programmes that will push you to reach your full potential. Immerse yourself in the latest business theory and practice, unlock powerful alumni and career networks, and accelerate your career prospects and success.
We aim to produce graduates who will become future change-makers and who seek to shape and transform business for good.

Modules*
Listed below were the modules and timetable for 2021/22.

Michaelmas Term
• Marketing Management
• Innovation & Digital Technology
• Consumer Behaviour
• Data Analytics & Market Research
• Brand Management
• Digital Marketing Communication
• Marketing & Society
• Advertising Management
• Research Methods
• Entrepreneurship

Hilary Term
Innovation & Digital Technology
Consumer Behavior
Brand Management
Digital Marketing Communication

Trinity Term
Dissertation or Company Research Project

This project allows students to showcase the knowledge they have gained and enhance their career potential by specialising in a particular area

Electives (choose two in Hilary Term)
Digital Business Models
eCommerce
Sales Management
Marketing Design Consultancy for "Good"

* Modules subject to change

• A first or upper second-class honours degree, or equivalent. If you have yet to complete your degree, submit your most recent transcripts. If your transcript is not in English, please also supply a certified translation

• Two academic referees

• Work experience (optional)

• An English competency exam

• A GMAT score may be requested in certain cases

English Language Requirements

IELTS: 7.0 and no band below 6.0
TOEFL: 100 and no score below 20
PTE: 65 and no score below 59
University of Cambridge:
Proficiency Certificate, Grade C or better (CEFR Level C1 or C2);
Advanced Certificate, Grade C or better (CEFR Level C1 or C2);

Closing Date: 31st July 2023

1 Year Full Time

Career Opportunities
Our dedicated career support team will help you to identify your ideal career path and provide tailored advice on how to achieve your career goals. Through workshops, one-to-one coaching, career psychometric tests, and visits from top global employers, students are introduced to our vast portfolio of company recruiters.
This programme delivers a balanced curriculum of traditional marketing strategy, branding, consumer psychology, digital marketing and the communication skills required for graduates to excel in their employment of choice. It allows graduates to seek roles in industry, agency, communications or digital firms. Current graduates have careers across many industries including technology, retail, consulting and hospitality. Recent employers include Oracle, Amazon, Facebook and Accenture.