Marketing

Course Description
This course is designed to equip you with the relevant skills required for a successful career in Marketing. With a blend of traditional and contemporary thinking, we ensure that our students understand the fundamental building blocks of 'how to market' in the 21st century and the modern technologies that connect businesses to their consumers today

Analytical and practice-based training is delivered by expert faculty and executives from top multinationals, with a focus on providing corporate connections to the marketing and digital marketing industries. This programme focuses on marketing strategy, branding, advertising, consumer behaviour and the digital marketing communication skills required for graduates to excel in their choice of specialised marketing career.

Course Structure

This MSc. course is 90 credits delivered over one academic year. The taught component comprises modules totalling 60 credits. Students also complete a substantial research project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree.

Modules*

• Marketing Management
• Innovation & Digital Technology
• Consumer Behaviour
• Data Analytics & Market Research
• Brand Management
• Digital Marketing Communication
• Marketing & Society
• Advertising Management
• Research Methods
• Entrepreneurship

Elective Modules: Sales Management, Digital Business Models, E-commerce, Marketing design Consultancy for 'good'

* Modules subject to change

• A first or upper second-class honours degree, or equivalent. If you have yet to complete your degree, submit your most recent transcripts. If your transcript is not in English, please also supply a certified translation

• Two academic referees

• Work experience (optional)

• An English competency exam

• A GMAT score may be requested in certain cases

English Language Requirements

IELTS: 7.0 and no band below 6.0
TOEFL: 100 and no score below 20
PTE: 65 and no score below 59
University of Cambridge:
Proficiency Certificate, Grade C or better (CEFR Level C1 or C2);
Advanced Certificate, Grade C or better (CEFR Level C1 or C2);

Closing Date: 31st March 2023

1 Year Full Time