Marketing

Course Overview

With a blend of traditional and contemporary thinking, we ensure that our students understand the fundamental building blocks of ‘how to market’ in the 21st century and the modern technologies that connect businesses to their consumers today.



Is This Course For Me?

This specialist and highly ranked programme is designed for students who have an undergraduate degree in business, marketing, or a related field and wish to sharpen their skills in marketing. It is also a great way to specialise in a particular area such as digital marketing, product management, international marketing, or consumer behaviour. We aim to produce graduates who will become future change-makers and who seek to shape and transform business for good.



Course Structure

This Masters’s programme is 90 credits delivered over one academic year. The taught component comprises modules totalling 60 credits. Students also complete a substantial research dissertation or company research project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree.



Students also complete a dissertation or company research project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree.



Study Marketing (M.Sc.) at Trinity

This intensive programme is designed to equip students with the skills they need to succeed in their choice of marketing career. Students will learn key marketing specialisms such as strategy and branding as well as developing skills in the areas of communication, planning and analysis, social media marketing and data analytics.

The programme consists of 11 taught modules (10 core and 1 elective), assessed through a blend of written examinations and continuous coursework. Taught modules run across two terms: Michaelmas Term (September–December) and Hilary Term (January–April). The final Trinity Term (April–August) is dedicated to your dissertation or company project.



Michaelmas Term (September to December)

Marketing Management

Data Analytics & Market Research

Marketing & Society

Advertising Management

Entrepreneurship & Innovation

Research Methods



Hilary Term (January to April)

Consumer Behaviour

Brand Management

Digital Marketing Communication

Marketing Design Consultancy Project



This project allows students to showcase the knowledge they have gained and enhance their career potential by specialising in a particular area.



Electives (choose two in Hilary Term)

Digital Business Modules

E-Commerce

Sales Management



Trinity Term

Dissertation or Company Project



Note: Modules offered each academic year are subject to change. The modules listed above and below are the modules and timetable for 2025/2026.

Admission Requirements

Applicants are required to posses a minimum 2.1 Honours degree or international equivalent. They should also have two academic referees (applicants with work experience can instead provide one academic and one professional referee).



Applicants whose first language is not English and were not educated in the language will also need to complete an English competency exam (in line with Trinity's postgraduate English language requirements).

Closing Date: 31st July 2026

1 year full-time

Next Intake: September 2026

Career Opportunities

Our dedicated Careers & Community team is dedicated to supporting our students and alumni in exploring career options, preparing effectively for their next career move, and making informed career decisions that will develop and shape their futures through workshops and tailored individual career sessions.



Specialised in career development, the team can help you to identify suitable career paths and provide tailored advice on how best to achieve your career goals through workshops, one-to-one coaching, and psychometric assessments. They deliver a wide range of career sessions with defined learning outcomes and arrange company and recruitment consultancy presentations, job fairs, and networking events.



This programme delivers a balanced curriculum of traditional marketing strategy, branding, consumer psychology, digital marketing and the communication skills required for graduates to excel in their employment of choice. It allows graduates to seek roles in industry, agency, communications or digital firms. Current graduates have careers across many industries including technology, retail, consulting and hospitality. Recent employers include Oracle, Amazon, Facebook and Accenture.