Marketing

Course Overview

With a blend of traditional and contemporary thinking, we ensure that our students understand the fundamental building blocks of ‘how to market’ in the 21st century and the modern technologies that connect businesses to their consumers today.



Is This Course For Me?

This specialist and highly ranked programme is designed for students who have an undergraduate degree in business, marketing, or a related field and wish to sharpen their skills in marketing. It is also a great way to specialise in a particular area such as digital marketing, product management, international marketing, or consumer behaviour. We aim to produce graduates who will become future change-makers and who seek to shape and transform business for good.



Course Structure

This Masters’s programme is 90 credits delivered over one academic year. The taught component comprises modules totalling 60 credits. Students also complete a substantial research dissertation or company research project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree.



Students also complete a dissertation or company research project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree.



Study Marketing (M.Sc.) at Trinity

This intensive programme is designed to equip students with the skills they need to succeed in their choice of marketing career. Students will learn key marketing specialisms such as strategy and branding as well as developing skills in the areas of communication, planning and analysis, social media marketing and data analytics.

Michaelmas Term (September to December)

• Advertising Management

• Data Analytics and Market Research

• Entrepreneurship & Innovation

• Marketing Management

• Marketing Society

• Research Methods



Hilary Term (January to April)

• Brand Management

• Consumer Behaviour

• Digital Marketing Communication



This project allows students to showcase the knowledge they have gained and enhance their career potential by specialising in a particular area.



Electives (choose two in Hilary Term)

• Digital Business Models

• eCommerce

• Sales Management

• Marketing Design Consultancy for "Good"

Admission Requirements

Applicants are required to posses a minimum 2.1 Honours degree or international equivalent. They should also have two academic referees (applicants with work experience can instead provide one academic and one professional referee).



Applicants whose first language is not English and were not educated in the language will also need to complete an English competency exam (in line with Trinity's postgraduate English language requirements).

Closing Date: 31st July 2025

1 year full-time

Next Intake: September 2025

Career Opportunities

Current graduates have careers across many industries including technology, retail, consulting and hospitality. Recent employers include Oracle, Amazon, Facebook and Accenture.