Marketing

This specialist and highly ranked programme is designed for students who have an undergraduate degree in business, marketing, or a related field and wish to sharpen their skills in marketing. It is also a great way to specialise in a particular area such as digital marketing, product management, international marketing, or consumer behaviour. We aim to produce graduates who will become future change-makers and who seek to shape and transform business for good.



Course Structure

This Masters’s programme is 90 credits delivered over one academic year. The taught component comprises modules totalling 60 credits. Students also complete a substantial research dissertation or company research project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree.



Students also complete a dissertation or company research project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree.



Trinity Business School - More than a degree



We are a globally-renowned, triple-accredited business school delivering an ultra-modern educational experience and innovative research from the heart of Dublin’s thriving capital city. At Trinity Business School, we offer programmes that will push you to reach your full potential. Immerse yourself in the latest business theory and practice, unlock powerful alumni and career networks, and accelerate your career prospects and success.



We aim to produce graduates who will become future change-makers and who seek to shape and transform business for good.



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Modules*

Listed below were the modules and timetable for 2021/22.



Michaelmas Term

• Marketing Management

• Innovation & Digital Technology

• Consumer Behaviour

• Data Analytics & Market Research

• Brand Management

• Digital Marketing Communication

• Marketing & Society

• Advertising Management

• Research Methods

• Entrepreneurship



Hilary Term

Innovation & Digital Technology

Consumer Behavior

Brand Management

Digital Marketing Communication



Trinity Term

Dissertation or Company Research Project



This project allows students to showcase the knowledge they have gained and enhance their career potential by specialising in a particular area



Electives (choose two in Hilary Term)

Digital Business Models

eCommerce

Sales Management

Marketing Design Consultancy for "Good"



* Modules subject to change

1 Year Full Time

Next Intake September 2024



Closing Date 31st July 2024

Career Opportunities

Our dedicated Careers & Community team is dedicated to supporting our students and alumni in exploring career options, preparing effectively for their next career move, and making informed career decisions that will develop and shape their futures through workshops and tailored individual career sessions.



Specialised in career development, the team can help you to identify suitable career paths and provide tailored advice on how best to achieve your career goals through workshops, one-to-one coaching, and psychometric assessments. They deliver a wide range of career sessions with defined learning outcomes and arrange company and recruitment consultancy presentations, job fairs, and networking events.



This programme delivers a balanced curriculum of traditional marketing strategy, branding, consumer psychology, digital marketing and the communication skills required for graduates to excel in their employment of choice. It allows graduates to seek roles in industry, agency, communications or digital firms. Current graduates have careers across many industries including technology, retail, consulting and hospitality. Recent employers include Oracle, Amazon, Facebook and Accenture.