Marketing - Letterkenny

The way in which marketers communicate with their target audience has always evolved, especially with the proliferation of technology. This programme is built around the application and practice of evolving marketing ideas. With a focus on Data Analytics and Advanced Digital Marketing, students will also study Omni-channel Marketing Communications and Consumer Behaviour to further strengthen the focus on the customer, focusing on the most up to date consumer analysis tools. The knowledge and practical experience students will gain from the applied and hands-on ‘real world’ projects will empower them to take on a range of specialised roles in the marketing departments of major national and international companies.



Who should apply?

This award is suitable for business graduates who wish to pursue a career in Marketing. Graduate careers typically include roles in the areas of digital marketing, online marketing, strategic marketing, international sales & marketing, customer relations, product development, market research and brand promotion. Graduate careers typically include areas such as brand promotion, customer relations, digital marketing, international sales and marketing, market research, online marketing, product development, and strategic marketing.

Modules

Driving Marketing In SME’s

Data Analytics

Research Methods

Omni-Channel Marketing Communications

Advanced Digital Marketing

Innovation & The Entrepreneurial Mindset

Managing Sales

Shaping Consumer Behaviour

Work Based Learning Research Project or Dissertation

Level 8 Honours Degree in Business or equivalent, second class honours (2.2). Applicants must have a minimum of 30 credits in marketing or marketing related modules. If you don’t have honours degree but have relevant experience you may also eligible to apply via Recognition of Prior Learning (RPL).



Recognition of Prior Learning: Yes.

When to Apply

There are two major intake periods throughout the academic year, September and January. For January start courses, applications typically open in October, and for September start courses, applications typically open in February. Closing dates for applications are listed on the individual course webpages.

1 year full-time, on-campus.



Study Hours

12 hours lecturing per week and 24 hours self-guided learning.



On-Campus Attendance

Two days attendance for lectures on-campus.

Start Date: September 2026.