Students develop extensive knowledge in a broad range of marketing subjects such as Strategic Marketing, Strategic Brand Management, Services Marketing, Social Marketing & Sustainability, Marketing Performance & Productivity, Digital Marketing, and Marketing Analytics. The programme concludes with a week-long summer school and an Applied Marketing project.
3 GOOD REASONS TO STUDY THIS COURSE
1. Become an all-round marketing professional with advanced strategic marketing knowledge and skills.
2. Work with real companies on applied consultancy based projects.
3. Be industry ready with analytical and research-led skills.
Minimum Entry Requirements
Normally a Second Class Honours (H2.1) undergraduate degree, or a H2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). IELTS score of 6.5 or equivalent, if applicable.
The programme is open to graduates of all disciplines. Applicants from a non-business/marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies.
WHEN TO APPLY: University of Galway does not set a deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible.
1MM1: 1 year, full-time; 1MM2: 2 years part-time.
Post Course Info
Graduates find employment in a wide variety of industry sectors with companies such as Johnson & Johnson, Accenture, Genesys, Electric Ireland, The Irish Times, Allied Irish Bank, Ernst & Young and Big Spaceship.