Marketing Management

The MSc in Marketing Management is a comprehensive, one-year programme that prepares students to become strategic, creative, and analytical marketing professionals. Delivered from September to August, the programme blends academic excellence with practical learning, real-company projects, and industry insight.



The programme includes:



A wide range of core modules covering key areas of marketing

A live consultancy project with an external organisation

Case-based learning, presentations, and hands-on assignments



Throughout the year, students develop expertise in:



Strategic marketing, brand management, and consumer behaviour

Marketing performance measurement and analytics

Services marketing, partnership marketing, and digital sales

Market research and decision-making

Negotiation, communication, and presentation skills

Social media marketing theory and marketing in society



Students benefit from teaching informed by cutting-edge research, supported by experienced academic staff and visiting industry professionals. The learning experience is practical, collaborative, and designed to reflect the evolving challenges faced by modern marketing leaders.

Year 1

Required Modules

MK5148: Applied Marketing Project

MK5146: Consumption & Society

MK5139: Social Media Marketing Theory

MK5138: Strategic Marketing

MK5133: Marketing Performance & Productivity

MK563: Research Methods

MK5117: Services Marketing

MK5158: Partnership Marketing

MK5140: Cases in Marketing Management & Strategy

MK5136: Digital Sales Management

MK5116: Negotiations

MK566: Strategic Brand Management

MK5104: Marketing Analytics



Optional Modules

EX010: Previous Yr Exemption

EX005: Previous Yr Exemption

EX015: Previous Yr Exemption

EX020: Previous Yr Exemption

EX030: Previous Yr Exemption



Please see Course Web Page above for module details.

Normally a second-class honours degree (NFQ Level 8 or equivalent) in any discipline.



OR



A primary degree with a minimum of three years relevant work experience will also be considered.



Academic entry requirements standardised per country are available here. 



English Language Entry Requirements



For applicants whose first language is not English, an English language proficiency of IELTS score of 6.5 is required (with no less than 6.0 in any other band) or equivalent.

1 year, full-time

2 years part-time

Next start date: September 2026

This programme is designed to make you career-ready. Through a live consultancy project, you’ll work with real Irish businesses, solving actual marketing challenges and gaining valuable experience you can talk about in interviews from day one. It’s hands-on, practical, and a direct route to learning how marketing works in the real world.



You’ll also connect with some of Ireland’s most dynamic marketing teams through guest masterclasses and industry events. Past speakers have come from leading companies like Google, Heineken, Guinness, Nestlé, Kerrygold, Aerogen, Diligent, OnePageCRM, and Audi - giving you an inside look at how major brands shape their marketing strategies in both Irish and global contexts.



Ireland’s marketing landscape is fast-evolving, with strong growth in sectors like tech, media, FMCG, health, finance, and sustainability. Our graduates are thriving in roles across this landscape, working with employers such as Johnson & Johnson, Electric Ireland, The Irish Times, AIB, EY, Genesys, Accenture, and award-winning creative agencies like Big Spaceship.