Marketing - with or without Advanced Practice
Do you want to progress your professional career in Marketing? Are you looking for ways to develop your analytical, digital, creativity, innovation, and entrepreneurship skills? The MSc Marketing programme will transform you into a strategic thinking marketing professional, giving you the digital tools, tactics, and mindset to continually learn, evolve, and get results.
With over 40 years' experience providing professional marketing education, we have collaborated with industry and international partners to create a current and professionally relevant course sure to nurture, challenge, and empower you.
Covering topics such as marketing analytics, digital marketing communications, strategy and innovation, foundations in management, marketing management, and global marketing, the content is designed to provide you with insight and knowledge that will help you make an impact in your current and future roles.
On completion of the course, you will graduate digital-ready to drive business success, identify new business trends, deliver complex business solutions, and build customer relationships, helping you make meaningful change and get results.
Work placement / study abroad
There is no defined work placement on this programme, however those students choosing to complete the Advanced Practice Pathway will gain valuable experience of working with a business to complete a defined project.
For further course details please see "Course Web Page" below.
To apply to our postgraduate taught programmes, you must meet the University's General Entrance Requirements and any course-specific requirements.
These vary depending on the course and are detailed online.
Applicants should normally possess a second class honours degree or better in any discipline, or an equivalent qualification. They must also possess a level of English language competency acceptable to the University.
Exceptionally, applicants who do not possess academic qualifications at the appropriate level but have substantial relevant work experience may be considered for admittance in accordance with the Faculty's Accreditation of Prior Learning policy.
If English is not your first language this course requires a minimum English level of IELTS (academic) 6.0 with no band score less than 5.5, or equivalent.
Visit ulster.ac.uk/englishrequirements for more details.
This course is open to international (non-EU) students (full-time only).
For full entry requirements please see "Course Web Page" below.
Application is through the University's online application system (see "Application Weblink" below).
Advanced Practice available full-time only.
Post Course Info
The average starting salaries for graduate trainees in marketing is £21,461,the average the salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296and the average salary for a marketing director is £77,799.
Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.
Past students have gained employment within some of the major global consultancy companies such as PWC, KPMG and Deloitte.