Marketing with Advanced Practice

About

An intensive and rewarding course, the MSc Marketing programme will provide you with the anlaytical and digital skills and knowledge to improve your employability, opening doors to further opportunity and allowing you to be results driven.



Using the latest academic research and professional marketing practice, stay one step ahead when it comes to current market demands and trends and gain the confidence to make decisions that make a difference.



An opportunity to network with a diverse group of business minded individuals you will be taught to challenge accepted conventions by developing marketing strategies in real life business contexts. 100% coursework assessed you will study topics such as Principles of Marketing, Marketing Innovation, Strategic and Applied Digital Marketing, Marketing Analytics, Project Management and Global Marketing.



Putting what you have learned into practice, you will get the opportunity to solve a real-life business issue in an applied project, working in virtual international teams to push boundaries and develop a disruptive business idea.



Taught at Ulster University Business School (UUBS) a forward thinking and well-connected institution (a member of the UK's Chartered Association of Business Schools, the Harvard Business School’s Microeconomics of Competitiveness Affiliate Network, and a collaborator with Babson College, Boston) we are ranked 7th in the UK for our research impact (REF 2014). With an 89% student satisfaction rate (National Student Survey, 2018), UUBS is an excellent place to study alongside an international student body providing you with a diverse network to share ideas and experience.



A chance to improve your employability, this advanced study will enhance your lifelong learning capabilities and develop your digital, analytical, presentation and evaluation skills to perform successfully in today’s dynamic marketplace.



Work placement / study abroad

There is no defined work placement on this programme, however those students choosing to complete the Advanced Practice Pathway will gain valuable experience of working with a business to complete a defined project.

The following modules are undertaken during the MSc programme:



Semester 1 modules

Principles of Marketing (20 credits)

Project Management (20 credits)

Marketing Innovation (20 credits)



Semester 2 Modules

Marketing Analytics (20 credits)

Strategic and Applied Digital Marketing (20 credits)

Global Marketing (20 credits)



Semester 3 Optional

Advanced Practice Pathway (optional, to be completed before the Entrepreneurial Marketing module and Applied Marketing Project).



Students who have successfully completed the MSc Marketing programme’s first 6 taught modules. are eligible to select the Internship and Professional Development Project module or Applied Consulting Project module in order to undertake the pathway Advanced Practice.



Internship & Professional Development Project (60 credits)

OR

Applied Consulting Project (60 credits)



Semester 3 modules (students who do not take advanced practice pathway) or Semester 4 modules (advanced practice pathway students)

Marketing for Sustainable Futures (20 credits)

Applied Marketing Project (40 credits)

Applicants should normally possess a second class honours degree or better in any discipline, or an equivalent qualification. They must also possess a level of English language competency acceptable to the University.



Exceptionally, applicants who do not possess academic qualifications at the appropriate level but have substantial relevant work experiencemay be considered for admittance in accordance with the Faculty’s Accreditation of Prior Learning policy.



English Language Requirements

English language requirements for international applicants

The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.



Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Attendance

All modules are delivered 'executive style' in a flexible four-day block format and can be paced to individual needs. These four day-blocks are one day a week from 9-5. One module is delivered every 4 weeks during each semester with a one day assessment workshop being delivered during the 5th week.



The full-time MSc with Advanced Practice is completed in two years. Full-time participants can also exit with a PgCert after successful completion of one semester (four modules) or alternatively exit with a PgDip after successful completion of two semesters (eight modules).

Start Date: September 2025 & January 2026.

Career options

The average starting salaries for graduate trainees in marketing is £21,461,the average the salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.



Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.



Past students have gained employment within some of the major global consultancy companies such as PWC, KPMG and Deloitte.