Marketing with or without Applied Practice

Ulster University - Belfast

Marketing with or without Applied Practice

Do you want to progress your professional career in Marketing? Are you looking for ways to develop your analytical, digital, creativity, innovation, and entrepreneurship skills? The MSc Marketing programme will transform you into a strategic thinking marketing professional, giving you the digital tools, tactics, and mindset to continually learn, evolve, and get results.

With over 40 years’ experience providing professional marketing education, we have collaborated with industry and international partners to create a current and professionally relevant course sure to nurture, challenge, and empower you.

Covering topics such as marketing analytics, strategic and applied digital marketing, marketing innovation, fundamentals of management, project management, and global marketing, the content is designed to provide you with insight and knowledge that will help you make an impact in your current and future roles.

On completion of the course, you will graduate digital-ready to drive business success, identify new business trends, deliver complex business solutions, and build customer relationships, helping you make meaningful change and get results.

For further course details please see "Course Web Page".

Subjects taught

The following modules are undertaken during the MSc programme:

Semester 1 modules
Fundamental of Management (20 credits)
Project Management (20 credits)
Marketing Innovation (20 credits)

Semester 2 Modules
Marketing Analytics (20 credits)
Strategic and Applied Digital Marketing (20 credits)
Global Marketing (20 credits)

Semester 3 Optional
Advanced Practice Pathway (optional, to be completed before the Entrepreneurial Marketing module and Applied Marketing Project)
Internship & Professional Development Project (60 credits)
Applied Consulting Project (60 credits)

Semester 3 modules (students who do not take advanced practice pathway) or Semester 4 modules (advanced practice pathway students)
Sustainability Marketing (20 credits)
Applied Marketing Project (40 credits)

Entry requirements

Standard entry conditions
We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements

Applicants should normally possess a second class honours degree or better in any discipline, or an equivalent qualification. They must also possess a level of English language competency acceptable to the University.

Exceptionally, applicants who do not possess academic qualifications at the appropriate level but have substantial relevant work experience may be considered for admittance in accordance with the Faculty’s Accreditation of Prior Learning policy.

Application dates

Your Application
Application is through the University's online application system (see "Application Weblink").


All modules are delivered 'executive style' in a flexible four-day block format and can be paced to individual needs. These four day-blocks are one day a week from 9-5. One module is delivered every 4 weeks during each semester with a one day assessment workshop being delivered during the 5th week.

The full-time MSc is completed in one year. Full-time participants can also exit with a PgCert after successful completion of one semester (three modules) or alternatively exit with a PgDip after successful completion of two semesters (six modules).

Enrolment dates

Start Date: September 2024 and January 2025.

Post Course Info

Career options
The average starting salaries for graduate trainees in marketing is £21,461,the average the salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296and the average salary for a marketing director is £77,799.

Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.

Past students have gained employment within some of the major global consultancy companies such as PWC, KPMG and Deloitte.

More details
  • Qualification letters


  • Qualifications

    Degree - Masters at UK Level 7

  • Attendance type

    Full time,Part time,Daytime

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