Marketing Practice

Structured to simulate the dynamic work environment, the MSc in Marketing Practice is a comprehensive intensive masters programme offering students the unique opportunity to gain practical experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school. This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.

Module/Trimester/Credits



Stage 1 Core Modules

MKT42180 Strategic Marketing Mgt Autumn 7.5

MKT42540 Customer and Market Insights Autumn 7.5

MKT46180 Brand Management Spring 7.5

MKT46310 Digital Marketing Spring 7.5

MKT46250 Launching New Products Summer 7.5

MKT46270 Prof.Development: Bus.Building Summer 2.5

MKT40720 Professional Development Year-long (12 months) 20

MKT40750 Applied Marketing Projects Year-long (12 months) 30

You may be eligible for Recognition of Prior Learning (RPL), as UCD recognises formal, informal, and/or experiential learning. RPL may be awarded to gain Admission and/or credit exemptions on a programme. Please visit the UCD Registry RPL web page for further information at: https://www.ucd.ie/registry/prospectivestudents/admissions/rpl/ Any exceptions are also listed on this webpage.

Online Application



Who Should Apply?

Full Time option suitable for:

Domestic(EEA) applicants: Yes

International (Non EU) applicants: Yes

1 year full-time. Delivery: On Campus

B025 Marketing Practice Master of Science Full-Time

Commencing September 2026

Graduate Taught

Career Opportunities

For graduates leaving the programme, brand management has been a popular career path. However, many graduates have gone into other careers, such as market research, business development and consultancy.



92% of our graduates from this programme were employed after 6 months across a range of industry sectors. Source: Latest Graduate Outcomes Survey, published in September 2024.



Potential careers for our graduates include:



Marketing and Events Management

Brand Management

Business Development

Account Management

Customer Intelligence

Digital Marketing