Marketing Practice

Is this course for me?

Our one year full time, or two year part-time Master of Science in Marketing Practice will build on the knowledge and skills learned at undergraduate level. It will provide crucial experience through an industry work placement and develop your strategic marketing instincts and creative abilities, enhancing your professional expertise and personal development.

With a focus on digital marketing and analytics, the in-depth knowledge and practical experience you'll gain from the programme's small class sizes and hands-on projects will empower you to take on a range of specialised roles in the marketing departments of major national and international companies.

Your increased responsibility can lead to key roles in international marketing and sales, customer relations, product development, brand promotion and strategic marketing.

Key features
• Industry placement
• New focus on digital marketing and analytics.
• Excellent track record of graduate employment in marketing positions.
• Small class sizes, facilitating a learner centred approach
• Hands-on projects.

Subjects taught

What will I study

Semester 1
• Driving Marketing in SMEs (M)
• Managing the Innovation Process (M)
• Research Methods (M)
• Digital Marketing (M)
• Academic Writing (O)

Semester 2
• Applied Strategic Business Planning (M)
• Work Placement (M)
• Managing Sales (M)
• Data Analysis (M)
• Dissertation (M)

(M) = Mandatory, (E) = Elective, (O) = Optional
*Not required for Postgraduate Diploma (Postgraduate Diploma = 60 ECTS Credits)

Entry requirements

Minimum Entry Requirements
Level 8 Honours Degree in Business or equivalent, second class honours (2.2). Applicants must have a minimum of 30 credits in marketing or marketing related modules. If you don't have honours degree but have relevant experience you may also eligible to apply via Recognition of Prior Learning (RPL).

Application dates

Application Deadline - 22nd August.


1 year, full time
2 years, part time
PGDip: 9 months


EU Fees: €5,000.00
Non-EU Fees: €10,000.00

Post Course Info

Career Pathways

The main employers are:
Range of Sectors

Graduate Careers

Graduate careers typically include:
Strategic Marketing
International Sales & Marketing
Customer Relations
Product Development
Market Researcher
Digital/ Online Marketing
Brand Promotion

Follow up programmes elsewhere include:

Level 10 studies (Doctoral) at other institutions and universities at home and abroad.

More details
  • Qualification letters


  • Qualifications

    Postgraduate Diploma (Level 9 NFQ),Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Part time

  • Apply to

    Course provider