Marketing - Letterkenny

With a focus on Data Analytics and Advanced Digital Marketing, students will also study Omni-channel Marketing Communications and Consumer Behaviour to further strengthen the focus on the customer, focusing on the most up to date consumer analysis tools.

The knowledge and practical experience students will gain from the applied and hands-on ‘real world’ projects will empower them to take on a range of specialised roles in the marketing departments of major national and international companies.

The programme will provide crucial experience through an industry work placement. This will develop the students strategic marketing instincts and creative abilities, enhancing their professional expertise and personal development.

Subjects taught

Year Five

SEMESTER MODULES MANDATORY/ELECTIVE CREDITS CONTACT HOURS

9
Driving Marketing in SMEs Mandatory 10 4
Data Analytics Mandatory 5 2
Research Methods Mandatory 5 2
Omni-channel Marketing Communications Mandatory 10 4

10
Advanced Digital Marketing Mandatory 10 4
Innovation & the Entrepreneurial Mindset Mandatory 10 4
Managing Sales Mandatory 5 2
Shaping Consumer Behaviour Mandatory 5 2
Work Based Learning Research Project Elective 30 1
Dissertation Elective 30 1

Entry requirements

Minimum Entry Requirements
Level 8 Honours Degree in Business or equivalent, second class honours (2.2). Applicants must have a minimum of 30 credits in marketing or marketing related modules. If you don't have honours degree but have relevant experience you may also eligible to apply via Recognition of Prior Learning (RPL).

Duration

1 year full-time.

Fees

EU Fees: €5,000.00
Non-EU Fees: €10,000.00

Post Course Info

Follow-on Courses
Follow up programmes elsewhere include:
Level 10 studies (Doctoral) at other institutions and universities at home and abroad.

Career Pathways
The main employers are:
Range of Sectors