Marketing Practice

Your Course
This unique, action-based learning programme has successfully helped young graduates kick-start their careers in marketing for over 40 years.

A 37-week paid professional marketing work placement, five taught modules, an applied project, and on-site visits to companies recognised as world leaders in the practice of marketing, are successfully combined in this award-winning programme.

Students learn how to (i) keep up to date with the ever changing world of marketing, (ii) immerse themselves in learning what they need to solve applied marketing problems in their workplace and (iii) gain internationally recognised certification and accreditation as they proceed. Students are exposed to the latest trends in the practice of marketing, learning directly from inspiring industry experts who share their expertise and experience in the classroom and in the workplace.

Topics covered include everything from marketing analytics, search engine marketing, the integration of marketing and sales, artificial intelligence (AI), chatbots, virtual reality, user-generated content, voice search, multi-channel marketing, account based marketing, content marketing, inbound marketing, marketing attribution, and so much more. The possibilities and opportunities for learning are endless!

Irish-based, small-to-medium sized enterprises and multinational corporations across all sectors, act as host companies offering challenging placement opportunities for students.

Entry requirements

Minimum Entry Requirements
Normally a Bachelor of Commerce or equivalent business degree, with a Second Class Honours Grade 2, with a minimum of a 55% average in the final degree, and a significant specialisation in marketing (QQI Level 8 or equivalent).

Applications are also welcome from graduates fluent in German, French, Spanish, Italian, Finnish and Nordic languages with an interest in a career in professional sales-consulting roles in multinational companies based in Ireland.

Duration

1 year full-time.

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Career Opportunities
Employment opportunities for graduates are exceptional, with the programme securing a 100% employment record. Recruiting graduates of the programme most recently are Google, Hubspot, SAP, IBM, Salesforce, Oracle, LinkedIn, Facebook, Yahoo, L'Oreal, Glanbia, IKEA, AIB, Wayfair, Pathfinder, Smyths Toys and Bord Bia. Graduates build successful marketing careers regionally, nationally and globally in organisations across all sectors imaginable.

More details
  • Qualification letters

    MSc

  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

  • Apply to

    Course provider