Marketing & Retail Innovation

Inspired by the creativity, innovation and the relentless pace of change within retailing, our faculty have worked closely with industry leaders to create the unique MSc in Marketing and Retail Innovation. The programme addresses vital industry needs, blending essential marketing expertise with customer-focused retail innovation, where relentless change demands agile creative responses.



Retail is everywhere, and this programme delivers fundamental learnings that are applicable across multiple sectors. Some of the greatest global retail brands, such as Amazon, Tesco, Primark, Burberry, Alibaba and Unilever, will feature at the heart of your studies, with a curriculum that embraces all aspects of retail from bricks and mortar to e-commerce, supply chains to data analysis and experiential innovation to brand evolution.



This programme will ensure that students have a comprehensive grounding in marketing, while opening up their opportunities to embrace the data and technological advances occurring in our industry which are transforming retail all over the world. The goal of this programme is to deliver a unique perspective and immersive experience where students can learn from each other, make connections, develop new skills, and be inspired to reach the next level within their marketing and retail careers.



The programme is suitable for Irish and international graduates from any discipline. We're also delighted to offer a number of Scholarships. Don't miss the opportunity to apply.

Module/Trimester/Credits



Stage 1 Core Modules

MKT46130 Consumer Behaviour Autumn 7.5

MKT46140 Omnichannel Mkt Communications Autumn 7.5

MKT46150 Consumer Insights & Analytics Autumn 7.5

MKT46320 Strategic Marketing Management Autumn 7.5

BMGT43290 Building Sustainable Supply Chain Advantage Spring 7.5

MKT46160 Pricing Spring 7.5

MKT46190 Digital Retailing Spring 7.5

MKT46210 Neuromarketing & AI Spring 7.5

MKT46240 Advanced Analytics & Big Data Summer 7.5

MKT46280 Customer Experience Management Summer 7.5

MKT46340 Retail Project Summer 15

You may be eligible for Recognition of Prior Learning (RPL), as UCD recognises formal, informal, and/or experiential learning. RPL may be awarded to gain Admission and/or credit exemptions on a programme. Please visit the UCD Registry RPL web page for further information at: https://www.ucd.ie/registry/prospectivestudents/admissions/rpl/ Any exceptions are also listed on this webpage.

Online Application.



Who Should Apply?

Full Time option suitable for:

Domestic(EEA) applicants: Yes

International (Non EU) applicants: Yes

1 year full-time. Delivery: On Campus.

B658: Master of Science Marketing & Retail Innovation Full-Time

Commencing September 2026

Graduate Taught (UCD Michael Smurfit Graduate Business School)

Career Opportunities

With an MSc in Marketing and Retail Innovation, graduates are equipped to work in a variety of industries such as software development and tech services, healthcare, food, entertainment, fashion and clothing, travel, consulting and financial services, among others. 75% of our graduates from this programme were employed after 6 months across a range of industry sectors. Source: Latest Graduate Outcomes Survey, published in September 2025.



Potential careers for our graduates include:

• Retail operations

• E-commerce specialist

• Brand management

• Customer experience management

• Strategic planning

• Product / Marketing analyst



Previous graduates have been employed by a range of companies including Ebay, Brown Thomas, Arnotts, Dunhumby, Ryanair, Salesforce, Arrow Technologies, Danone, QuinnBet, Applegreen, Accenture, theStartUp.com, Fidelity Investments, Tech Ads Media