Marketing & Retail Innovation

This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.



Retail is everywhere, and this programme delivers fundamental learnings that are applicable across multiple sectors. Some of the greatest global retail brands, such as Amazon, Tesco, Primark, Burberry, Alibaba and Unilever, will feature at the heart of your studies, with a curriculum that embraces all aspects of retail from bricks and mortar to e-commerce, supply chains to data analysis and experiential innovation to brand evolution.



This programme will ensure that students have a comprehensive grounding in marketing, while opening up their opportunities to embrace the data and technological advances occurring in our industry which are transforming retail all over the world. The goal of this programme is to deliver a unique perspective and immersive experience where students can learn from each other, make connections, develop new skills, and be inspired to reach the next level within their marketing and retail careers.



The programme is suitable for Irish and international graduates from any discipline. We're also delighted to offer a number of Scholarships. Don't miss the opportunity to apply.

Stage 1 Core Modules

MKT46130 Consumer Behavior Autumn 7.5

MKT46140 Omnichannel Mkt Communications Autumn 7.5

MKT46150 Consumer Insights & Analytics Autumn 7.5

MKT46320 Strategic Marketing Management Autumn 7.5

BMGT43290 Building Sustainable Supply Chain Advantage Spring 7.5

MKT46160 Pricing Spring 7.5

MKT46190 Digital Retailing Spring 7.5

MKT46210 Neuromarketing & AI Spring 7.5

MKT46240 Advanced Analytics & Big Data Summer 7.5

MKT46280 Customer Experience Management Summer 7.5

MKT46340 Retail Project Summer 15

Please review the entry requirements below. The UCD Smurfit Admissions Office staff have expertise in reviewing international qualifications from around the world and will be able to assess your application's comparability to the Irish entry requirement.



A minimum second-class honours degree (or equivalent) in any discipline



A primary degree with a minimum of three years' work experience in a retail or marketing role



English Language Requirements

If English is not your first language, an English language qualification is required for admission to all of our programmes. The exception to this rule is if you have completed your primary degree or an entire third level qualification through English, in an English speaking country.



You may be eligible for Recognition of Prior Learning (RPL), as UCD recognises formal, informal, and/or experiential learning. RPL may be awarded to gain Admission and/or credit exemptions on a programme. Please visit the UCD Registry RPL web page for further information. Any exceptions are also listed on this webpage.

https://tinyurl.com/2ae2ffax

1 year full-time.

Delivery: On Campus

B658 Marketing & Retail Innovation Master of Science Full-Time

Commencing September 2025

Graduate Taught (UCD Michael Smurfit Graduate Business School)

With an MSc in Marketing and Retail Innovation, graduates are equipped to work in a variety of industries such as software development and tech services, healthcare, food, entertainment, fashion and clothing, travel, consulting and financial services, among others. 100% of our graduates from this programme were employed after 6 months across a range of industry sectors. Source: Latest Graduate Outcomes Survey, published in September 2024.



Potential careers for our graduates include:



Retail operations

E-commerce specialist

Brand management

Customer experience management

Strategic planning

Product / Marketing analyst

Previous graduates have been employed by a range of companies including Ebay, Brown Thomas, Arnotts, Dunhumby, Ryanair, Salesforce, Arrow Technologies, Danone, QuinnBet, Applegreen, Accenture, theStartUp.com, Fidelity Investments, Tech Ads Media