Marketing - Sligo

This course offers great flexibility to participants as it is delivered using both on-line lectures and residentials and you can tailor the modules to your own individual circumstances. You can complete all of the programme within one calendar year. You can study as many or as few modules as you wish, and you can study some of them on-line without the need to travel.

Graduates will gain the skills and abilities to build the reputation of the professional practice of marketing.

The course will be delivered through a combination of interactive learning, case studies, guest lectures, seminars and workshops.

This programme avails of ATU Sligo’s expertise in on-line delivery and uses a blended delivery mode. This means that the programme will now be delivered using a combination of on-line delivery and traditional teaching methods. This is an exciting development in the HEI sector in Ireland to study a M.Sc in Marketing using a blended delivery mode.

The Programme Schedule is outlined below. Please note you can still complete the M.Sc in Marketing in one year as a full-time student. Furthermore, if studying as a full-time Masters student, the blended delivery mode does not in any way impact on any grant entitlement. Students must apply to SUSI directly to confirm eligibility at

An induction session takes place at the beginning of September which provides you with an opportunity to meet with your lecturers to get an overview of specific subject content and to meet with your peers. All exact dates and times of residentials and on-line delivery sessions will be provided at this session.

There will also be an on-line induction organised centrally by the Centre for Online & Flexible Learning (COL). This session will explain in detail the on-line delivery mode and address any queries you may have.

Subjects taught

Semester 1
Marketing Ethics
Sales Practice
Global Marketing Practice
Digital Marketing L9
Entrepreneurship & Financial Analysis
Research Methods & MSc in Marketing

Semester 2
Brand Management
Service Innovation & Leadership
Marketing in Society
Strategic Marketing Management
Professional Seminar Series

Semester 3
Dissertation MSc Marketing
All candidates must complete a Dissertation on a marketing related topic.

Entry requirements

A Level 8 Honours Degree (2.2) or equivalent professional qualification in a business related area or Higher Diploma in Business (Level 8 ) with a minimum of three specialist marketing modules at Level 7 and/ or 8.

Applicants who do not have a relevant Level 8 qualification may be considered for admission where they have minimum of seven years relevant business/marketing experience through ATU Sligo’s RPL process.

Key Skills


Strategic Marketing Excellence
Analytical Management Competencies
Decision Making Financial Insight
Leadership Economic Awareness
Creativity Research Orientation
Collaboration Future Trend Analysis


1 year full-time / 2 years part-time
Delivery: Classroom/Online

Post Course Info

Career Opportunities
Graduates are in a prime position to build careers at managerial level, with the opportunity to advance to senior executive level with experience. The programme equips individuals with the opportunity to work in Ireland and internationally across a whole spectrum of marketing functions in a wide range of business organisations.

Further Study
Students who graduate with the MSc in Marketing may apply for further study to complete a Masters by Research. If registered for a Masters by Research, there may be potential to apply for re-registration for PhD research (dependent on the development of the research study).

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Part time,Daytime,Blended

  • Apply to

    Course provider