Marketing - Sligo

The aim of this programme is to equip learners with high-level knowledge and a high degree of expertise to develop marketing practices to the highest standard. The student will synthesise leading-edge knowledge within the marketing discipline complimented by practical insights and approaches to practice. The programme will reflect contemporary contextual challenges from digital, to marketing effectiveness, to commercial considerations.



Who should apply?

While the programme will be of interest to a wide and varied audience in business and marketing fields, the specific career and career advancement opportunities that the award supports include digital marketing; online marketing ; brand promotion; marketing analytics; experiential marketing; international sales & marketing; strategic marketing; customer relations; product development; market researcher; relationship marketing and management and Corporate Social Responsibility and Sustainability.

Emerging Technologies and Applications

Research Methods

Digital Sales

Strategic Marketing

CSR and Sustainability in Marketing

Business Analytics

Digital Marketing

Digital Customer Experience

Design Thinking for Innovation

Digital Brand Management

Dissertation or Capstone Project

Applicants should have a Bachelor of Business Studies (Honours) Level 8 2.2 minimum or above. Applications will also be considered from graduates with a Level 7 Bachelor of Business Studies (Ordinary) plus 3 years relevant marketing work experience that will be subject to consideration under ATU’s Recognition of Prior Learning (RPL). Applications are also welcome from graduates with Level 8 (Honours) primary degrees in any discipline plus 3 years relevant work experience in a management/supervisory role.

How to Apply

Before you Apply Before you apply for a flexible learning course at ATU, we recommend that you research your course, through this prospectus and by viewing the course webpage. Please ensure to check the entry requirements and time commitment involved, as these vary from course to course. You will find details on entry requirements on the individual course webpage.



When to Apply

Flexible learning courses are popular, and they fill on a first come, first served basis. There are two major intake periods throughout the academic year, September and January.



For January start courses, applications typically open in October, and for September start courses, applications typically open in February. Closing dates for applications are listed on the individual course webpages.



How to Apply

Applying for a flexible learning course is easy, simply visit the webpage of your chosen course and select the ‘apply now’ button, and follow the steps outlined.



Each campus has it’s own application process and for further information on these processes, please visit atu.ie/apply-now

2/3 years part-time online.



Study Hours

For the part-time study of the MSc in Marketing, there will be two to three modules per semester. Each will have two to three hours of live online lectures per week. Live lectures normally take place after 6pm, Monday to Thursday.



On-Campus Attendance: No attendance required.

Progression Pathways

Many of our Masters programmes are structured in a way that includes recognised entry and exit awards. This means that you can apply for part of Masters first and learn at your own pace or if you are unable to complete the full programme, you can still gain a recognised qualification. Our entry and exit awards typically include Postgraduate Certificate award and a Postgraduate Diploma award.