Marketing - Sligo

This course offers great flexibility to participants as it is delivered using both on-line lectures and residentials and you can tailor the modules to your own individual circumstances. You can complete all of the programme within one calendar year. You can study as many or as few modules as you wish, and you can study some of them on-line without the need to travel.



Graduates will gain the skills and abilities to build the reputation of the professional practice of marketing.



The course will be delivered through a combination of interactive learning, case studies, guest lectures, seminars and workshops.



This programme avails of ATU Sligo’s expertise in on-line delivery and uses a blended delivery mode. This means that the programme will now be delivered using a combination of on-line delivery and traditional teaching methods. This is an exciting development in the HEI sector in Ireland to study a M.Sc in Marketing using a blended delivery mode.



The Programme Schedule is outlined below. Please note you can still complete the M.Sc in Marketing in one year as a full-time student. Furthermore, if studying as a full-time Masters student, the blended delivery mode does not in any way impact on any grant entitlement. Students must apply to SUSI directly to confirm eligibility at www.susi.ie



An induction session takes place at the beginning of September which provides you with an opportunity to meet with your lecturers to get an overview of specific subject content and to meet with your peers. All exact dates and times of residentials and on-line delivery sessions will be provided at this session.



There will also be an on-line induction organised centrally by the Centre for Online & Flexible Learning (COL). This session will explain in detail the on-line delivery mode and address any queries you may have.

Semester 1

Marketing Ethics

Sales Practice

Global Marketing Practice

Digital Marketing L9

Entrepreneurship & Financial Analysis

Research Methods & MSc in Marketing



Semester 2

Brand Management

Service Innovation & Leadership

Marketing in Society

Strategic Marketing Management

Professional Seminar Series



Semester 3

Dissertation MSc Marketing

All candidates must complete a Dissertation on a marketing related topic.

A Level 8 Honours Degree (2.2) or equivalent professional qualification in a business related area or Higher Diploma in Business (Level 8 ) with a minimum of three specialist marketing modules at Level 7 and/ or 8.



Applicants who do not have a relevant Level 8 qualification may be considered for admission where they have minimum of seven years relevant business/marketing experience through ATU Sligo’s RPL process.



Key Skills



PROFESSIONAL ACADEMIC



Strategic Marketing Excellence

Analytical Management Competencies

Decision Making Financial Insight

Leadership Economic Awareness

Creativity Research Orientation

Collaboration Future Trend Analysis

1 year full-time / 2 years part-time

Delivery: Classroom/Online

Career Opportunities

Graduates are in a prime position to build careers at managerial level, with the opportunity to advance to senior executive level with experience. The programme equips individuals with the opportunity to work in Ireland and internationally across a whole spectrum of marketing functions in a wide range of business organisations.



Further Study

Students who graduate with the MSc in Marketing may apply for further study to complete a Masters by Research. If registered for a Masters by Research, there may be potential to apply for re-registration for PhD research (dependent on the development of the research study).