Marketing - Strategic Marketing
The MSc Strategic Marketing is focussed on developing high level knowledge and skills in marketing. Marketing is more than just an organisational function. It is a customer-centric, enterprise-wide set of processes, systems, and activities that connect firms and customers in a dynamic global marketplace. This global market place is interconnected and one of the underlying themes in this programme is that of relationships. While marketing is partially transactional, deep long lasting relationships are a feature of marketing practice. This programme is underpinning by relationship concepts through consideration of issues such as sales management in an international environment, increasingly important in a post-Brexit Europe, and the value of analytics to help organisations understand the big data environment that firms operate within. Consumers today are more discriminating and perceptive. This programme will develop your understanding of how consumers make decisions in the current environment.
This intensive and fast-paced specialist Masters programme develops a high level of competence in marketing strategy across the programme. Modules are delivered over two semesters (September-January & February-May) with the Business Research Project/Placement conducted between May and August. The programme will generally be delivered through lectures, presentations, and intensive workshops, generally in blocks of two full days every two weeks, followed by less structured supervision contact over the third (summer) semester for those taking the Project option. Modules have been chosen to reflect the current business and marketing environment. A key innovation is the concept of Marketing Live, which gives you the opportunity to put your marketing knowledge into practice with a live client on a real marketing problem.
Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline. In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years relevant work experience at least 3 of which must be in a management position. This is done through the Maynooth University Procedure for Non Standard Entrants and Recognition of Prior Experiential Learning.
International applicants must have a recognised primary degree in Business which is considered equivalent to Irish university primary degree level at 2.2.
Minimum English language requirements: please visit Maynooth University International Office website for information about English language tests accepted and required scores. The requirements specified are applicable for both EU and non-EU applicants.
National University of Ireland Maynooth's TOEFL code is 8850.
MH88D: 1 year Full-time
MH89D: 2 years Part-time
In general, there are two levels of fees payable. EU students from EU countries including Ireland pay a subsidised level of fees for both taught courses and research programmes. Tuition fees for students from outside the EU are not subsidised and are thus somewhat higher than for EU students.
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This programmes provides graduates with significant insights into the modern consumer and insights into how businesses, including government, operate from a marketing perspective. A strategic perspective on the different challenges facing organisations, including big data, social media, globalisation and changing consumers will enable you to take your career to the next level. There are significant opportunities to enhance your employability: a live case study with a company, a focus on international selling (a key national objective evidenced by recent Enterprise Ireland reports), and a concentration on analytical skills. These specific experiences are enhanced by a core module that emphasises your personal career journey. The Work Placement (full-time mode only) or Business Research Project capstone elements are particularly valuable to employers as they demonstrate your ability to apply your learning in the world of work.