Psychology - Consumer Psychology

The objectives of the programme are to:
• Develop informed problem-solvers who are comfortable working in today's data-driven economy;

• Provide training in consumer psychology, user experience design and human decision-making;

• Provide an understanding of how consumers typically interact with products and services;

• Equip students with the skills to collect user data in person and online and analyse these data to generate novel data-based insights.

1. Unique: This is the first masters programme in Consumer Psychology in Ireland. It connects advanced psychological theory with data science to create enlightened and engaging services.

2. Industry demand: There is a significant industry demand for graduates with the ability to combine psychology skills with big data skills to inform sales and marketing strategies.

3. Nationally recognised contributors: In addition to experts from the NUI Galway School of Psychology, this master's includes nationally recognised contributors including Irish Centre for High Performance Computing (ICHEC), the Launchpad enterprise hub and the J.E. Cairnes Business School.

Entry requirements

Minimum Entry Requirements
Applicants will require a NQAI Level 8 degree, or equivalent, with a minimum classification of 2.2 in BA or BSc Psychology with Graduate Basis Membership of the Psychological Society of Ireland OR 2.1 or above in a psychology-related discipline. Graduates from other disciplines (e.g. Commerce, Accounting, Economics, Data Science, Mathematics, Marketing, or Business) whose degrees contain at least one module of taught statistics, mathematics and/or research methods and have a 2.1 or above can also apply.

Application dates

WHEN TO APPLY: University of Galway does not set a deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis.


1 year, full-time.

Post Course Info

Career Opportunities
Graduates of this programme will be well placed to provide expertise to a considerable variety of industries and organisations in their interaction with consumers. Typical roles include Consumer Psychologist, Consumer Research Analyst, Consumer Planner, Product Development, and Design and Sales roles, especially Sales Enablement and Leadership.

More details
  • Qualification letters


  • Qualifications

    Postgraduate Diploma (Level 9 NFQ),Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

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    Course provider