Psychology - Consumer Psychology

Your Course
Consumer psychology is the study of how we relate to the transaction of goods and services we use every day, whether as retail consumers, buyers or service users. The MSc (Consumer Psychology) will provide students with an important competitive advantage: the ability to make more insightful business decisions that integrate a deeper understanding of human psychology.

The objectives of the programme are to:
• Develop informed problem-solvers who are comfortable working in today's data-driven economy;

• Provide training in consumer psychology, user experience design and human decision-making;

• Provide an understanding of how consumers typically interact with products and services;

• Equip students with the skills to collect user data in person and online and analyse these data to generate novel data-based insights.

Entry requirements

Minimum Entry Requirements
Applicants will require a NQAI Level 8 degree, or equivalent, with a minimum classification of 2.2 in BA or BSc Psychology with Graduate Basis Membership of the Psychological Society of Ireland OR 2.1 or above in a psychology-related discipline. Graduates from other disciplines (e.g. Commerce, Accounting, Economics, Data Science, Mathematics, Marketing, or Business) whose degrees contain at least one module of taught statistics, mathematics and/or research methods and have a 2.1 or above can also apply.

Application dates

NUI Galway does not set a deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible.


1 year, full-time.

Post Course Info

Career Opportunities
Graduates of this programme will be well placed to provide expertise to a considerable variety of industries and organisations in their interaction with consumers. Typical roles include Consumer Psychologist, Consumer Research Analyst, Consumer Planner, Product Development, and Design and Sales roles, especially Sales Enablement and Leadership.

More details
  • Qualification letters


  • Qualifications

    Postgraduate Diploma (Level 9 NFQ),Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

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    Course provider