Public Advocacy & Activism

Course Overview

The MA in Public Advocacy and Activism is an interdisciplinary programme that combines training in the practical skills of advocacy and activism with an exploration of the theories and concepts that inform these fields. No other programme in Ireland offers students the opportunity to acquire skills and training in such a breadth of disciplines, including communications, human rights, and sociology. By drawing on the expertise of scholars and practitioners across these fields, the MA provides the skills crucial for those who wish to work in organizations that seek to shift attitudes and initiate change, including those working in community organisations, international relations, development, labour, rights, health and the environment.



Course Outline

Across the wide-ranging syllabus, there is a focus on both the socio-political environment in which advocates and campaigners for change must operate and the tools and techniques by which change can be achieved. Students use actual campaigns as the basis of their course work analysis, so that critiques and debates are firmly based in the real world of current events. In addition to gaining a theoretical understanding of how change may be effected, students learn how to develop and run successful campaigns, how to interact with large organisations, and how to influence public opinion on important issues.



The course may be taken as a full-time degree taken over a twelve-month period (September to August) OR as a part-time degree taken over a twenty-four month period. The year is divided into two teaching semesters, from September to December and from January to April. The full-time programme comprises three core taught modules and a choice of 3 out of 5 electives, as well as a research methods seminar over two 12-week semesters. Students may choose a service learning placement as one of their electives. The minor dissertation or portfolio (30 ECTS) is completed over the summer and submitted in August.

Core modules:

The Theory and Practice of Advocacy and Activism (10 ECTS)

Communications Media and Marketing for Advocates (10 ECTS)

Short Filmmaking for Advocacy (10 ECTS)



Elective Modules (3 out of 7 to be selected) include:

Service Learning Placement (10 ECTS)

Human Rights (10 ECTS)

Film, Politics, and Colonialism (10 ECTS)

The Social and Political Context of Advocacy (10 ECTS)

Media for Social Change (10 ECTS)

Investigating Miscarriages of Justice (10 ECTS)

Humanitarian Communication (10 ECTS)

NQAI Level 8 degree or equivalent H2.2. GPA 3.0 or international qualification. IELTS score of 6.5 or equivalent if applicable. Students who do not meet the Honours degree requirement but have a Level 7 (Merit 2) degree may be admitted to the PDip course with the possibility of progressing to the MA if they receive a minimum of 60% in their course work during the year.



(Please visit this website for detail of any supporting documents that may be required when applying to this course.)



Recognition of Prior Learning (RPL)

Candidates who do not meet the minimum entry criteria but have relevant work experience are encouraged to contact the programme director to discuss eligibility under the Recognition of Prior Learning (RPL) process. Such candidates may be invited to take a Qualifying Exam to ascertain their suitability for the programme.





In other circumstances, those with a lower degree grade, or who have relevant work experience, may be offered a place on the Postgraduate Diploma (with the possibility of transferring to the MA on achieving a 60% average in the taught modules).





Further information is available from the programme director.

How to apply

We encourage all applicants to apply as early as possible.



Review/Closing Dates (for Taught Programmes)

For most programmes, University of Galway does not set specific closing dates for receipt of applications. Applications will be accepted on a rolling basis and course quotas will be reviewed continuously throughout the application cycle with the exception of applications for some programmes which are reviewed after the specified closing date. Candidates who do not have their final degree marks available may be made a conditional (provisional) offer.



Online Application

Applications to most postgraduate programmes at University of Galway are made online via www.universityofgalway.ie/apply (see "Application Weblink").

1 year full-time, 2 years part-time.

Next start date September 2025



Closing Date

You are advised to apply early, which may result in an early offer

Career Opportunities

Graduates have gone on to pursue a range of careers in lobbying, campaigning, advocacy, education and humanitarian roles in organisations such as the SOAR Foundation, PETA, UNOCHA, GOAL Ireland, ADAPT Domestic Abuse Services, Amnesty International (Irish section), Cancer Care West, COPE Galway and the National Advocacy Service, the National Youth Council of Ireland, Trócaire, and Spunout. Others have continued in higher education, with a number of PhDs completed or underway. It should be noted that while the MA is structured toward careers in the not-for-profit sector, many of the skills gained during the year, for example those in research methods, analysis, media and communications, are transferable to any sector.