Public Relations & Digital Communications

Overview

Develop your creativity and media industry skills to specialise in digital communications and public relations.



This course is aimed at individuals who wish to take up employment as communications professionals, specifically within the public relations and communications industries. Designed and delivered by PR and journalism professionals and full-time academics, the course trains learners for public relations work with clients in the corporate, political and public affairs space.



Why Study Journalism and Public Relations at Griffith College?

The Postgraduate Diploma in Journalism and Public Relations is recognised by the NUJ and is conducted on both a full and part-time basis over a 1-2 year period. Learners will acquire the skills to conceive, produce and edit their own media and public relations content on all platforms including web, social, radio, print and mobile video. The programme has been designed in direct response to the current market requirements for PR professionals to be able to create and implement cross-media content.



- You will gain a theoretical understanding of workings of the media industry including Sociology of the Media, Communications and Audience Theories and Research Methods.



- You will develop specific skills in journalism production through the Writing & Editing, Radio and MoJo modules, participating in Newsdays and delivering print, radio and mobile video news reports.



- You will create high-quality media content and develop effective public relations strategies.



- Progress on to the dissertation stage of the MA in Journalism and Public Relations after completing 9 mandatory modules.



- You are assured of excellent teaching practices, using industry standard techniques and technologies.



Course Highlights

- One of seven courses ​accredited by the Public Relations Institute of Ireland (PRII)

- NUJ (National Union of Journalists) Press Pass for the duration of your study

- Build your own professional portfolio

- Study full-time, part-time or through blended learning

- Produce real-life public relations strategies

- Connect with industry leaders



Course Details

The Postgraduate Diploma in Journalism and Public Relations is designed to be delivered on a full-time basis over one calendar year and on a part-time (flexible learning) basis over 2 years. The Postgraduate Diploma in Journalism & Public Relations consists of 11 mandatory modules and does not include a dissertation.



The programme is intended to provide a continuous development experience for learners, in which academic reflection is combined with gaining practical and professional mastery of this dynamic and engaging field. The first semester of this programme is designed to be commonly taught to MA Journalism learners while the second semester offers Public Relations specialisms.

Core Modules:

Communications and Audience Theories

Corporate Communications

Mobile Video Production

Multiplatform Writing and Editing

Podcasting and Radio Production

Political Communications and Public Affairs

Public Relations Theory and Practice

Research: Methods and Skills

Social/Digital Content Creation



Elective Modules:

International Political Economy

Media Product Design and Professional Development

Photojournalism

Sports Journalism

The Business of Media

Video Storytelling

A primary degree (2.2) in any discipline and interview.



Griffith College is accepting the online Duolingo English Test (DET) as valid proof of English proficiency. For more information, please visit our website.

How to Apply

Applicants can Apply Online Directly (see "Application Weblink" above).



Please note: Our Postgraduate Diploma in Journalism and Public Relations has two intakes: September and February.

Courses beginning in September run for 1 year full-time or 2 years part-time.

Courses beginning in February run for 1.5 years full-time and 2.5 years part-time.

1 year full-time.

Intake Dates

Dublin - Full-Time - February 2025.

Academic Progression

Graduates of this course have the option to continue their studies in Griffith College with progression onto:



- The Dissertation stage of the MA in Journalism and Public Relations

You can contact our admissions team to discuss what progression options are available to you.



Career Progression

Through the Postgraduate Diploma in Journalism and Public Relation, you will have gained valuable professional experience, built a strong portfolio and covered a diverse range of media. Graduates of this programme are regularly employed as PR practitioners and media content creators in public relations firms and in the press and communications departments of companies and NGOs. Graduates also work as journalists, news researchers and broadcast production managers across web, radio, TV, video and print media. A sample of recent graduates’ job titles include:



PR Account Executive

Broadcast Journalist

Content and Community Manager

Communications Consultant

Digital Engagement Officer

Junior PR Consultant

Marketing Manager

News Research Assistant