Public Relations & Digital Communications

This course is aimed at individuals who wish to take up employment as communications professionals, specifically within the public relations and communications industries. Designed and delivered by PR and journalism professionals and full-time academics, the course trains learners for public relations work with clients in the corporate, political and public affairs space.



Why Study Journalism and Public Relations at Griffith College?

The Postgraduate Diploma in Journalism and Public Relations is accredited by the NUJ (National Union of Journalist) and Public Relations Institute of Ireland (PRII). Learners will acquire the skills to conceive, produce and edit their own media and public relations content on all platforms including web, social, radio, print and mobile video. The programme has been designed in direct response to the current market requirements for PR professionals to be able to create and implement cross-media content.



Course Highlights

-Learn the skills, strategies and tactics required to deliver an effective communications crisis response plan.

-Develop specific skills in content creation for public relations.

-Participate in regular on-campus PR events (e.g., Newsdays).

-Tailor the programme to interests, skills and career plans by choosing from a range of elective modules.

-Discounted membership rate for the National Union of Journalists (NUJ) and Public Relations Institute of Ireland (PRII), including the annual PRII National Conference.

-Obtain press passes to PR industry events.

-Develop an in-depth understanding of the theory and practice of public relations, political communications and corporate communications.

-Create high-quality media content and develop effective public relations strategies.

-Access to industry-standard digital communications technologies.

-PRII Members are eligible for a €500 discount off their tuition fee.



Part-time/Blended Option

All lectures are delivered live online and recorded for convenience and flexibility.

Monthly on-campus media production tutorials.

Evaluation through continuous assessment.

Course materials and research supports are available online.

Flexible payment options.

Core Modules

Communications and Audience Theories

Corporate Communications

Mobile Video Production

Multiplatform Writing and Editing

Podcasting and Radio Production

Political Communications and Public Affairs

Public Relations Theory and Practice

Research: Methods and Skills

Social/Digital Content Creation



Elective Modules

International Political Economy

Media Product Design and Professional Development

Photojournalism

Sports Journalism

The Business of Media

Video Storytelling

A primary degree (2.2) in any discipline and interview.



Griffith College is accepting the online Duolingo English Test (DET) as valid proof of English proficiency. For more information, please visit our website.

1 Year Full-Time / 2 Years Part-Time

The full-time programme is approximately 16 hours of contact with the lecturers per week. The part-time/blended programme consists of 2-hour lectures, delivered live online, 2/3 evenings per week.

Intake Dates

Dublin - Part-Time - September 2025

Dublin - Full-Time - September 2025

Academic Progression

Graduates of this course have the option to continue their studies in Griffith College with progression onto:



- The Dissertation stage of the MA in Journalism and Public Relations

You can contact our admissions team to discuss what progression options are available to you.



Career Progression

Through the Postgraduate Diploma in Public Relations and Digital Communications, graduates will have gained valuable professional experience, built a strong portfolio and covered a diverse range of media. Graduates of this programme are regularly employed as PR practitioners and media content creators in public relations firms and in the press and communications departments of companies and NGOs. Graduates also work as journalists, news researchers and broadcast production managers across web, radio, TV, video and print media. A sample of recent graduates’ job titles includes:



Digital Communications Officer

Junior PR Consultant

Digital Communications Executive/Manager

Digital Marketing and PR Executive

Marketing Executive/Manager

Online Advertising Specialist

Public Policy and Government Relations Director

Senior Social Media Executive/Manager

Account Director/Manager

Communications Officer/Manager

Content Executive/Manager

Digital Content Producer

Head Of Content and Brand Marketing