Strategic Management & Marketing - Limerick

The programme builds students' strategic management skills through a combination of problem based learning (PBL), direct contact with industry, workshops and case studies.

The programme is structured to maximise students’ practice-based learning and involves extensive student participation. To facilitate student activity, the programme employs a PBL philosophy; students are constantly challenged to apply learning and theory to real world situations and to devise appropriate solutions for problems presented to them; learners present project analysis and solutions to participating industry panels. The PBL approach offers a structure of investigation to follow while reminding students of the standards required to produce effective outcomes. The aim of the programme is to prepare students for the demands of management positions in a rapidly changing, knowledge- based economy while offering benefits in terms of research to participating companies.

Subjects taught

What modules will I study?
Semester 1:
• Business Research and Intelligence
• Dissertation
• Financial Analysis for Management Decisions
• Marketing Communications Strategy

Semester 2:
• Brand Management Practice
• Consumer Behaviour and Relationship Marketing
• Dissertation
• Strategic Decision Making

Entry requirements

For all Taught Masters Degree (Level 9) programmes, applicants must hold:

A minimum 2.2 honours bachelor degree (Level 8) in a cognate discipline

A minimum 2.2 honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning

Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered.
An interview may form part of the selection process.

Application dates

Application deadline: August 31st. Late applications will be considered where places are available.

Assessment Info

Learners are assessed by means of individual and group assignments across all modules. In Year Two of the programme, learners will be required to complete a 20,000 word thesis, due by last working day of August (Thesis Writing up: 12 weeks approx. from June-Aug 2020).




1 year


€2,925 per annum.

Enrolment dates

Start date: Sept 2024
The programme commences in September each year subject to sufficient demand. Places will be offered throughout the academic year on receipt of an application form, so please apply as early as possible. Final closing date for applications, should places still be available, is mid-September in the year the candidate wishes to commence the programme.
Location: Moylish Campus, Limerick

Post Course Info

Potential job opportunities include:

Marketing Manager
Marketing Account Executive
Account Manager
HR Advisor
Digital Media Marketing Manager

Further Study
Upon successful completion of this programme, graduates have the opportunity to complete Level 9/10 programmes here at TUS or elsewhere.

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

  • Apply to

    Course provider