Strategy Enterprise & Innovation

This full-time MSc prepares you to thrive in competitive and fast-changing business environments. You’ll develop advanced expertise in strategic planning, innovation, analytics and organisational leadership – essential skills for high-impact business roles.



You’ll explore key topics including strategic management, data analytics, transformation and enterprise innovation. Through real-world case studies and a work-based research project, you’ll gain practical insight into what makes businesses succeed – and how to lead them forward.



The Master of Science in Strategy, Enterprise and Innovation is delivered within the Atlantic Technological University (ATU) Quality Assurance and Enhancement framework and awarded by ATU. IBAT Dublin is responsible for day-to-day operations under ATU’s Quality Assurance oversight, including applicant queries/processing, student support and finance-related queries.



This programme blends advanced business theory with hands-on practice to build leadership capability and entrepreneurial thinking. It empowers learners to develop, implement and evaluate strategic initiatives in diverse organisational settings.



In a Strategic Partnership with ATU

Semester 1



Modules Mandatory/Elective ECTS



Applied Strategic Management Mandatory 10

HRM and the Future of Work Mandatory 5

Customer Experience Strategy Mandatory 5

Data Analytics Mandatory 5

Research Methods Mandatory 5



Semester 2



Modules Mandatory/Elective ECTS



Organisational Transformation Mandatory 10

Innovation and the Entrepreneurial Mindset Mandatory 10

Ethics, Social Responsibility and Sustainability Mandatory 5

Strategic Decision-Making Mandatory 5

Work-Based Learning Research Project Mandatory 30



Work-Based Learning (WBL)

The Work-Based Learning (WBL) module replaces the traditional dissertation, giving students the opportunity to gain valuable, hands-on industry experience while applying the theories and skills developed throughout their studies. This structured 12-week work placement takes place on-site with a commercial or relevant organisation in Ireland during the summer months, from June to August. While some hybrid roles may be accepted, fully online placements are not permitted. Students are responsible for securing their own placement, either within their current workplace (with employer approval) or in a new organisation that supports their learning goals. This practical module is designed to bridge the gap between classroom learning and real-world business environments, enhancing professional development and career progression.

Academic Requirements:



Applicants must hold a Level 8 Honours degree (minimum 2.2) in a business-related discipline, or an undergraduate degree where at least 50% of the curriculum comprises business subjects such as management, marketing, accounting, finance or economics.



Admission is based solely on academic qualifications and English language proficiency. Other forms of learning experience cannot be considered.



And English Language Proficiency:

With one of the following:



IELTS (Academic)

6.0, no component less than 5.5



DuoLingo

Min score 105, min 100 in each section (under review)



Pearson PTE Academic:

Min score of 55



TOEFL IBT:

Min score of 80



Cambridge English Qualifications

A minimum score of 180-190 (FCE Grade B)

1 Year (Full-Time), Three days a week.

19th January 2026

Career Opportunities



With a strong foundation in strategy, innovation and leadership, graduates of this programme are well-equipped to take on senior roles across business functions.



Whether you’re entering the workforce or advancing your current career, this MSc gives you the tools to lead with confidence and clarity.



Typical career paths include:



· Business Development Manager

· Marketing Strategist

· Project Manager

· HR and People Manager

· Trainee Manager in corporate or startup settings



By combining business knowledge with entrepreneurial agility, you’ll graduate ready to drive results and lead organisational growth.



Excel in Today’s Globalised Business Environment



In a world defined by complexity and change, this MSc gives you a competitive edge. You’ll build a skill set that empowers you to analyse challenges, implement strategy and innovate for growth – essential tools for shaping the future of any organisation.



Further Academic Pursuits

Graduates of this Level 9 master’s degree may progress to doctorate-level studies at ATU or other higher education institutions in Ireland and internationally.