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ATU - Donegal Campuses
Strategy, Enterprise & Innovation - Letterkenny
This programme has been designed to produce a rounded business graduate who will be able to undertake a variety of roles in an organisation, and, who will possess the transversal skills and understanding of business that is required in challenging times. The programme supports learners to develop advanced core competencies and skills in strategy and business innovation and develop into professional practitioners by bridging business theory and professional practice.
Who should apply?
This programme is suitable for those looking to develop their career in the field of business management, with a focus on developing and implementing strategies for growth and innovation.
Subjects taught
What will I study?
Modules:
Applied Strategic Management
HRM and the Future of Work
Customer Experience Strategy
Data Analytics
Research Methods
Organisational Transformation
Innovation and the Entrepreneurial Mindset
Ethics, Social Responsibility and Sustainability
Strategic Decision Making
Dissertation OR Work Based Learning Research Project
Entry requirements
Level 8 Honours degree (min 2.2) in a Business discipline (or an undergraduate programme where business subjects account for at least 50% of the subjects).
Application dates
Application Closing Date 15th August 2025
Duration
1 year full-time,, on campus.
Recommended Study Hours per week
The recommended personal study time for a 5-credit module at Level 9 is 10 hours per week and for a 10-credit module it is 20 hours per week.
Enrolment dates
Start Date September 2025
Post Course Info
Careers
Graduate careers typically include roles in Business Development, Human Resources, Marketing, Project Management, and Trainee Management positions.
More details
Qualification letters
MSc
Qualifications
Degree - Masters (Level 9 NFQ)
Attendance type
Full time,Daytime
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Course provider