Strategy Enterprise & Innovation - Letterkenny

ATU - Donegal Campuses

Strategy Enterprise & Innovation - Letterkenny

The programme supports learners to develop advanced core competencies and skills in strategy and business innovation and develop into professional practitioners by bridging business theory and professional practice.

Subjects taught


Applied Strategic Management
HRM and the Future of Work
Customer Experience Strategy
Data Analytics
Research Methods
Organisational Transformation
Innovation and the Entrepreneurial Mindset
Ethics, Social Responsibility and Sustainability
Strategic Decision Making
Dissertation OR Work Based Learning Research Project

Entry requirements

Applicants require Level 8 Honours degree (min 2.2) in a Business discipline (or an undergraduate programme where business subjects account for at least 50% of the subjects).


1 year full-time, 2 years part-time, online.

Post Course Info

Follow-on Courses
Follow up programmes elsewhere include:

Master by Research
Phd/ Doctoral Studies
Further Study at other Higher Education Institutes/ Universities

Career Pathways
The main employers are:
Private Sector
Public Sector
Gradate Start-ups
FinTech Sector
IT Sector
Retail Sector
Graduate Careers

Graduate careers typically include:
Business Development
Trainee Managers
Human Resources
Marketing Roles
Project Management

More details
  • Qualification letters

    MSc / PGradDip

  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Part time

  • Apply to

    Course provider