Strategy & Innovation

The MSc in Strategy and Innovation is ideal for those who are interested in developing the skills needed to identify and solve operational and strategic problems that real organisations face. Stu-dents develop a blend of individual competencies necessary to be successful managers, including teamwork, communication, and leadership skills, coupled with organisational level insights into how firms can design strategies and innovate to deliver value for customers. It is suited to both recent graduates interested in developing a graduate management career and experienced managers and entrepreneurs interested in developing the skills and capabilities necessary to develop and implement strategic initiatives and lead organisations.

If you are a recent graduate seeking to build a career in management; mid-career specialist looking to move into management; or a senior manager wondering how to build effective, efficient, and innovative solutions for the operational and strategic problems of your organisation; then this is the master's degree for you.

Managers face a constant tension between managing the operational challenges of today and ensuring that they can lead their organisation to success in the longer term. How do you lead people? How can you find the resources needed to build a more successful organisation? How do you choose to focus your team's energies between competing opportunities and challenges? The MSc in Strategy and Innovation provides you with the knowledge and skills necessary to identify and solve operational and strategic problems that real organisations face. Successful managers need to be able to analyse problems, make decisions, work in and lead teams, communicate solutions, and find innovative and effective ways to translate strategies into action. Our approach to learning is to blend the development of advanced specialist knowledge and capabilities with practical application. Our programme is focused on your career success. We develop skills that you need to be an effective manager.

Our learning blends developing individual analytic capabilities with team work, leadership, and communication skills. Strategy and Leadership modules provide you with analytic capabilities to decompose complex problems, devise solutions, and apply your skills in practice through experiential learning modules such as Strategy Live. Innovation, Digital Business, and Finance modules provide you with the practical skills necessary to transform organisations to create value for customers. Career Planning and Development and research modules equip you with tools and resources to develop your own career strategy and how to solve real problems. The capstone of the programme is a paid Work Placement, Dissertation, or Business Research Project where you learn to apply the lessons to a real-world issue. Modules are typically taught in blocks of two full days every two weeks.

Entry requirements

Candidates must hold a Business, Management, or Marketing degree (level 8), or a Business-related degree (level 8), having achieved a minimum of a 2.2 honours (or equivalent) overall. Alternatively, you may hold a non-Business degree (minimum 2.2 overall, level 8) with at least five years' work experience. Exceptionally, consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years' relevant work experience, at least three of which are in a management position. International applicants must have a recognised primary degree which is considered equivalent to Irish university primary degree level.

Minimum English language requirements:
•IELTS: 6.5 minimum overall score:- applicants for Business Masters programmes must also have a minimum of 6.0 in reading and writing

•TOEFL (Paper based test): 560
•TOEFL (Internet based test): 92
•PTE (Pearson): 59

National University of Ireland Maynooth's TOEFL code is 8850.

Subjects taught

Modules may include the following:
Strategic Management
Career Planning and Development
Digital Business
Strategy Live
Financial Management
Actionable Insights through Research
Business Research Project / Dissertation / Placement


MH54D: 1 year Full-time.
MH55D: 2 years Part-time.


In general, there are two levels of fees payable. EU students from EU countries including Ireland pay a subsidised level of fees for both taught courses and research programmes. Tuition fees for students from outside the EU are not subsidised and are thus somewhat higher than for EU students.

Enrolment dates

Commences September

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Career Options
The programme develops you as a manager who can create value for private and public organisations with analytic, personal, and decision-making capabilities to be an effective contributor in teams that identify and solve complex operational and strategic problems faced by organisations. For recent graduates, this master's gives you the skills necessary for a career in consultancy, general management, and business analysis. For those with work experience, this degree helps you transition from a role as a technical specialist into a managerial role, or to develop the skills needed to advance to senior management. The Work Placement and Business Research Project options are particularly valuable to employers, as they demonstrate your ability to apply your learning in the world of work.

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  • Qualifications

    Degree - Masters (Level 9 NFQ)

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