Work-Related Behaviour with Customer Relationship Management

Overview

Explore the world of work-related behaviour with an emphasis on Customer Relationship. This Master's Degree is an ICHAS (Irish College of Humanities and Applied Sciences) programme. ICHAS are responsible for its delivery & all academic matters pertaining to it.



Learners in this programme will study to lead and manage teams effectively and create a positive work environment with a strong focus on the relationship between employee and organisational behaviour and customer relationship management (CRM) strategies. Learners will also learn to develop effective CRM strategies that resonate with different customer segments, focusing on customer behaviour aiming to drive customer loyalty and satisfaction.



Why Study with ICHAS?

The MA in Work-Related Behaviour with Customer Relationship Management is designed for graduates of Psychology, business, humanities, health or social science who wish to enhance their own professional leadership and management skills to become organisational behaviour specialists and visionary leaders who can drive change and innovation to become customer-centric leaders.



Exploring the depths of organisation and personnel behaviour with a strong focus on customer relationships, students will learn to leverage data insight, communication techniques and how to use innovative technologies to optimise customer experience and drive business growth.



Students will:

• Be equipped with the critical knowledge and skill to be able to understand the core dynamics of the approach.

• Strategise and exploit CRM for innovation and growth in the contemporary organisation.

• Develop your critical analytical skills and your understanding of the principles driving different research methods.



By completing this qualification, you'll be able to source, select and review Work-Related Psychology research independently, evaluate its relevance for complex real-life issues/cases, assess its validity and clearly communicate your findings to a range of audiences.



Professional Accreditation of the Programme

The MA in Work-Related Behaviour with Leadership & Management is designed to accommodate the educational needs of psychology graduates who meet the eligibility criteria for graduate membership of Association of Business Psychology, making graduates eligible for recognition and membership of the ABP as Business Psychologists, and who wish to add to their portfolio of qualifications.



The Programme was benchmarked against the Programme Criteria for Work and Organisational Psychology programmes with the Psychological Society of Ireland (PSI) but has not yet been presented to the PSI for programme recognition towards membership of their Work & Organisational Psychology Division.

Module Information

Learners on the MA in Work-Related Behaviour with Customer Relationship Management programme are required to complete 90 ECTS over the one academic year on the full-time basis. Students who wish to exit the MA in Work-Related Behaviour with Customer Relationship Management with the award of Post Graduate Diploma in Work Related Behaviour will complete all modules below with the exception of the Dissertation Module.



Mandatory Modules:

Principles of Work Psychology

Organisational Psychology

Research Methodologies & Design

Personnel & Human Resources Psychology

Theoretical Perspectives on Customer Experiences

Customer Relationship Management

Dissertation

Domestic Applicants

• The Master of Arts in Work-Related Behaviour with Customer Relationship Management is designed for graduates of a relevant Level 8 programme at a minimum of a 2.2 standard who wish to engage in further study in this field. Applicants who wish to study for the MA in Work-Related Behaviour with Entrepreneurship may include Psychology graduates or may equally include graduates of other relevant disciplines such as business or humanities, health, or social science graduates.

• Those who have completed other relevant educational programmes or have relevant professional experience etc., where Recognised Prior Learning (RPL) and Acquired Prior Learning (APL) can be applied to the programme by submission of programme content, qualification, and assignments equivalent to an appropriate Level 8 award at an Honours 2:2 standard, can also be considered.

• All applicants will be required to have a minimum of ordinary-level maths at Leaving Certificate standard or be able to demonstrate equivalent competency in maths at this level.

• All applicants are required to be over 23 years of age.

• All applicants will be required to attend for an interview to ascertain their suitability for the programme.

• Successful applicants would be required to complete Garda Vetting at the College.



International Applicants:

• If English is not your native language you must show that your English level is of a suitable standard, i.e. B2+ in the Common European Framework of Reference for Languages which is equivalent to an IELTS score of 6.5.

• International students will have to provide evidence that they can satisfy the eligibility requirements for graduate membership of the Psychological Society of Ireland or the British Psychological Society.

• All international applicants must meet the visa requirements for study in Ireland.

• All applicants will be required to attend for interview to ascertain their suitability for the programme.

• Successful applicants would be required to complete Garda Vetting at the College.

Applications for this course are submitted through the ICHAS website. When you click on "Application Weblink" above, you will be directed to ICHAS to complete your application.

1 Year (Full time) & 2 Years (Part Time).



Timetable

The programme can be completed on a full-time basis over one year (3 semesters) or on a part-time basis over two years (6 semesters). The programme uses a blended learning approach. Timetables will be made available closer to the course start date. Please contact ichas@griffith.ie for further information.

Intake Dates:

Limerick - Full-Time - September 2026

Limerick - Part-Time - September 2026

Dublin - Part-Time - September 2026

Dublin - Full-Time - September 2026

Cork - Full-Time - September 2026

Cork - Part-Time - September 2026

Career Progression

The MA in Work-Related Behaviour with Customer Relationship Management will provide opportunities for graduates to enter or progress in management and leadership roles. It will equip graduates with the knowledge to become organisational behaviour specialists who can drive change and innovation to become customer-centric leaders. On successful graduation, students who complete this ABP-accredited Master's Degree can use the title “ABP Certified Business Psychologist (CBP)".



Examples of such roles include:

Human Resource Managers

Training and Development Managers

Sales Development Managers

Sales Development Representative

Customer Relationship Manager

Marketing Automation Manager

Marketing Automation Executive

CRM Executive

Direct Marketing Specialist.

ABP Certified Business Psychologist (CBP



Academic Progression

This programme provides a progression opportunity to complete a range of Programmes at Level 10 nationally and internationally.