Social & Community Manager

We’re looking for a Social & Community Manager
to own Peri’s day-to-day social content, community engagement, community email
communications, and paid social activity. This is a hands-on, commercially
minded role for someone who can turn ideas into compelling content, build
meaningful relationships with our audience, and drive consistent reach,
engagement, customer acquisition, and sales.

While this role can be based anywhere, the
successful candidate should have a strong understanding of US audiences,
culture, and social media trends. Most content and communications will be
created for the US market.

Job overview

You’ll manage Peri’s presence across Instagram and
TikTok, participate in relevant conversations on Reddit and other platforms,
and oversee outgoing community emails through Klaviyo.

You’ll work within an established brand and content
framework while bringing ideas of your own. You’ll create and publish content,
design supporting assets in Figma, manage the content and email calendars, and
use performance insights to continually improve our communications and their
contribution to conversion and sales.

Principal duties and Responsibilities:

Social Content and Channels

·       Create, edit, schedule, and publish content across
Instagram and TikTok

·      
Deliver a consistent weekly
cadence of Reels, TikToks, and supporting social content designed for discovery
and engagement

·      
Create content that is
relevant and culturally appropriate for a primarily US-based audience

·      
Stay current with US social
media trends, conversations, and cultural moments

·      
Work from existing brand
templates and formats while developing new creative concepts

·      
Use Figma to create, adapt,
and manage social and email assets

·      
Repurpose existing footage
and content into fresh, high-performing assets

·      
Maintain an organized social
content calendar

·      
Track performance across
reach, engagement, traffic, conversion, and attributable sales; refine content
accordingly and report insights to management.

Community Management and Growth

·       Manage and respond to comments and direct messages
across Instagram and TikTok within 24 hours

·       Monitor and engage in relevant conversations across
Instagram, TikTok, Reddit, and other community platforms

·       Proactively participate in discussions that extend
Peri’s reach beyond its existing audience

·       Support Heidi’s presence in relevant community
spaces

·       Identify recurring questions, themes, and feedback
and share those insights with the wider team

·       Help create a welcoming, responsive, and trusted
community around Peri

Email Marketing and Klaviyo

·       Own the planning, creation, production, and
delivery of all outgoing community emails through Klaviyo

·       Manage the community email calendar and coordinate
sends with social campaigns, product updates, events, and key brand moments

·       Write and edit email copy that is clear, engaging,
and consistent with Peri’s voice

·       Build and format email campaigns using Klaviyo and
Figma

·       Create and maintain reusable email templates

·       Manage audience segments, lists, campaign setup,
scheduling, links, conversion tracking, and quality assurance

·       Build, maintain, and improve automated email flows

·       Monitor deliverability, open rates, click-through
rates, conversions, revenue generated, unsubscribes, and other key performance
indicators

·       Test subject lines, messaging, creative, timing,
offers, and calls to action to improve engagement, conversion, and sales

·       Maintain high standards for accuracy, brand
consistency, and compliance across every send

Content Capture

·       Capture video content at Peri events and during
on-the-ground moments, including interviews, vox pops, and behind-the-scenes
footage. This may mean making a few short trips to the US to capture authentic
street content.

·       Build and maintain a steady pipeline of content for
ongoing use across social and email channels

·       Organize content and creative assets so they can be
easily accessed and repurposed

Creator and PR Amplification

·       Identify and engage creators whose audiences and
values align with Peri

·       Support creator outreach and early-stage
collaborations

·       Turn PR coverage and brand moments into timely
social and email content

·       Coordinate reposts, reactions, cut-downs, and other
amplification opportunities

Paid Media

·       Manage paid media campaigns across Meta with clear
customer-acquisition and sales goals

·       Plan and optimize lower-funnel acquisition,
conversion, and retargeting campaigns that drive measurable sales

·       Monitor campaign performance against commercial
KPIs, including conversion rate, cost per acquisition, return on ad spend, and
revenue, and make ongoing optimizations

·       Align paid activity with organic content, email
campaigns, product priorities, promotions, and important brand moments

·       Partner with the wider team to develop offers,
landing-page journeys, creative tests, and reporting that improve conversion
and revenue

Key Objectives

·       Increase Peri’s reach across Instagram and TikTok
among followers and new audiences

·       Deliver a consistent cadence of high-quality social
and email content

·       Grow engagement through comments, shares, saves,
replies, and clicks

·       Build an active, responsive, and trusted community

·       Improve email engagement and strengthen Klaviyo as
a channel for education, community, and conversion

·       Drive efficient customer acquisition and measurable
sales across organic, email, and paid channels

·       Build a clear test-and-learn programme that
connects content and campaign decisions to conversion, customer acquisition
cost, return on ad spend, and revenue

What We’re Looking For:

·       Demonstrated experience managing social media,
content, community, email marketing, or paid social for a consumer brand

·       Commercially minded, with experience using paid
social and lifecycle marketing to drive conversions and sales; comfortable
working with metrics such as cost per acquisition, return on ad spend, and
attributed revenue

·       Strong short-form video creation and editing skills

·       A strong understanding of Instagram, TikTok, and
the types of content that perform on each platform

·       A strong understanding of US audiences, culture,
language, and social media trends

·       Experience creating, scheduling, and analyzing
email campaigns in Klaviyo or a comparable platform

·       Familiarity with Figma and confidence adapting
templates and creating polished digital assets

·       Strong writing and editing skills, with the ability
to adapt messaging across social and email

·       Excellent organization and attention to detail,
particularly when managing calendars and email sends

·       Comfortable working independently, moving quickly,
and balancing creative and operational responsibilities

·       A strong instinct for what will resonate with an
audience and motivate purchase, paired with a willingness to test and learn

·       An interest in women’s health, wellness, or
mission-driven consumer brands is a plus

Why this role:

·       Own and shape how an early-stage brand communicates
across social, community, and email

·       Work closely with Peri’s founders and capture
meaningful, real-world moments

·       Develop an engaged community around an important
and underserved area of women’s health

·       Play a direct role in driving awareness,
engagement, trust, customer acquisition, and sales

·       Join Peri in a full-time role with the opportunity
to make a visible impact across the business

How
to Apply

If you have a passion for community building and digital
marketing, and excited about the use of wearables for women’s health, we invite
you to apply.

Interested in the role, but don’t meet every
criteria? We encourage you to still apply.

Please submit your CV, a cover letter outlining
your relevant experience, and any portfolio or project work to recruitment@identifyher.ai

Peri is an equal opportunities employer. In line with the
Employment Equality Acts 1998 – 2015, Peri is committed to equality of
treatment for all those who engage with its recruitment, selection, and
appointment processes.