Business Analytics

The MSc in Business Analytics will position graduates to engage with business problems using large data sets, statistical methods, optimisation techniques and predictive models. Our innovation lab and simulation modules allow students to approach business problems in an applied, innovative and creative environment to reflect the skills and competencies required in real-word situations.

They will acquire a strategic understanding of business analytics and develop the critical thinking skills to recognise the connection between quantitative and qualitative tools, theories and context in solving business problems and making effective decisions. The ability to communicate findings and implement strategies are developed in leadership and project management modules.

Key Fact
The MSc in Business Analytics has a Digital Futures Lab and a Business Simulation as an alternative to the traditional MSc Dissertation.

Entry requirements

The minimum entry requirement will be a primary degree (Level 8 - National Qualifications Authority of Ireland) in a relevant area (business, finance, economics and mathematics) with an award of Second Class Honours Grade 2. Applicants with relevant professional qualifications and experience and/or with an appropriate honours degree in a cognate discipline may also be considered for admission. An interview may also form part of the selection process. Applicants who cannot satisfy the minimum 2.2 honours primary degree requirement may be accepted on the basis of relevant professional experience. Applicants must also satisfy the Universities English Language Requirements.

Subjects taught

Autumn Semester
• Data and Analytical Decision Making
• Statistics for Business Analytics
• Database Systems in Practice
• Machine Learning & Applications
• Project Management in Practice

Spring Semester
• Data Governance & Ethics
• Applied Econometrics for Business
• Digital Organisations, Markets & Consumers
• Applied Big Data & Visualisation
• Leadership, Influence & Change

Summer Semester
• Digital Futures Lab (KBS)
• Business Simulation (KBS)


1 year full-time

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

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    Course provider