Business - Marketing Stream

What is the Master of Business in Marketing?
The MBS in Marketing is an one-year taught programme aimed at preparing graduates for marketing and sales careers within organisations. Through our interactions with companies, WIT School of Business has identified a need to provide an innovative and practice-based marketing programme which will prepare graduates for roles in marketing, branding, product development, sales, market research and international sales practice. The course was developed in collaboration with key stakeholders such as the South East branch of the Marketing Institute of Ireland and partner companies from the region including Glanbia and Flahavans.

The course addresses a clear need for graduates skilled in the application of specialist marketing techniques. Graduates are equipped with the expertise to trade domestically and internationally, create and execute advertising campaigns, collect and analyse data relating to market opportunities, manage customer relationships, develop and execute digital marketing strategies, and participate in the viability testing and launch of new product concepts.

Graduates of the MBS Marketing will possess a unique and valuable combination of an in-depth knowledge of marketing theory and of contemporary marketing practice, and an ability to apply this in a practice oriented environment. Modules such as Marketing Strategy, Business Seminars, Reputation Management, Business Simulation and Entrepreneurship and Innovation facilitate students in developing a keen critical awareness of core business concepts, as well as allowing them to specialise in developing skills in areas such as market research and development, branding , market strategy and international sales. Emphasis is placed on integrating key theoretical developments with an ability to critically analyse and apply this theory in real situations.

Who is the MBS Marketing for?
If you have a degree in marketing or a general business degree with a marketing major/specialization and you would like to pursue a career in marketing, then this programme has been designed with you in mind.

Entry requirements

•A H1 or 2.1 overall award in a strong specialist business marketing undergraduate degree or a general business undergraduate degree with a marketing major/specialism.

•Students from a non-business degree (example - BA in Hospitality Management) must have taken relevant business modules during one year of their studies and achieved a minimum grade of 60% in those subjects.

•In some instances graduates who have achieved a 2nd class honours grade 2 in the degrees listed above and who can demonstrate a high level of performance in the marketing related subjects may be considered for interview and short listing.

•Applicants whose first language is not English must submit evidence of competency in English, please see WIT's English Language Requirements for details.

•If you wish to pursue the Master of Business (Marketing Stream) in a part time capacity please contact the programme director Dr. Paul Morrissey at who will discuss this in more detail with you.

Subjects taught

Semester 1
Business Simulation 1
Seminar Series
Research Methods
Innovation Management & Design
Contemporary Sales & Marketing Practice
Strategic Marketing Planning

Semester 2
Business Simulation 2
International Study Trip
Applied Consultancy
Reputation Management
Customer Retention Management
Strategic Digital Marketing

Semester 3
Applied Business Project
Research Paper Series 1: Applied Methodology Paper
Research Paper Series 2: International Business and Politics Paper
Research Paper Series 3: Governance and Ethics Paper

Note: In semester 3 students will complete a dissertation or applied business project of the 3 research papers.




1 - 2 years. Part-time option available.


Programme fee details are available on the Postgraduate Fee Schedule displayed on our website at

Post Course Info

Career Opportunities
Staff in the business school have nurtured important relationships with industry and the professional bodies over many years and these companies contact us regularly with employment opportunities. The MBS (Marketing Stream) is closely aligned to the Waterford Crystal Centre for Marketing Studies, the RIKON research group and TSSG which provides an easily accessible network for our students to be informed on current ideas, thinking and employment opportunities in industry. WIT also has a well-established Careers Centre and website providing support and advice to students.

In our recent survey of graduate employment, c.90% of graduates are now in employment in positions such as digital marketing, CRM, brand management, sales, advertising, public relations and international sales and marketing development.

A graduate may also apply for further post graduate Level 10 studies, such as a PhD by Research in WIT or to other third level institutions, either nationally or internationally.

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Part time

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