Business - Marketing Stream - Waterford

Through our interactions with companies, The School of Business has identified a need to provide an innovative and practice-based marketing programme which will prepare graduates for roles in marketing, branding, product development, sales, market research and international sales practice.

The course was developed in collaboration with key stakeholders such as the South East branch of the Marketing Institute of Ireland and partner companies from the region including Glanbia and Flahavans

Subjects taught

Year 1 Modules

Business Simulation 1

Contemporary Issues in Business Research Methods

Innovation Management and Design

Contemporary Sales & Marketing Practice

Strategic Marketing Planning

Business Simulations 2

International Study Trip

Applied Consultancy

Reputation Management

Customer Retention Management

Strategic Digital Marketing

Entry requirements

A H1 or 2.1 in a strong specialist business/ economics and finance undergraduate degree or a general business undergraduate degree with an economics and/or finance major/specialism.

Credits

Duration

1 YEAR – FULL-TIME OR 2 YEARS – PART-TIME

Flexible over two years, taking 2-3 modules per semester

Fees

Programme fee details are available on the Postgraduate Fee Schedule displayed on our website at www.wit.ie/pgfees

Enrolment dates

Start Date: September 2024