Business - Tourism Marketing - Carlow / Wexford / Wicklow
What will I be able to do when I finish this course?
On completion of the programme, students should be able to:
- Demonstrate in-depth knowledge, skills and competencies in strategic planning and sustainable development of tourism management (business and services) in the context of location, resources and markets.
- Analyse frameworks to provide both theory and practical tools of information in Business and Tourism Marketing.
- Understand the linkage between competitive dynamics, macro and micro economics and the economic benefit to the tourism industry
Subjects taught
What subjects will I study?
Marketing and Brand Communications
Online Marketing Strategy and Practice
Management and Financial Planning
Work Based Research Project
Tourism Operations
Strategic Tourism Marketing
Entry requirements
Applicants require an NFQ Level 7 or 8 Major Award in business or a level 8 Major Award in a non-business area for entry to this programme. Other applicants will be considered on an individual basis in accordance with the SETU Carlow policy on Recognition of Prior Learning (RPL). SETU Carlow reserves the right to require applicants to attend for interview to determine their suitability for the programme.
Credits
CWL24 Higher Diploma in Business in Tourism Marketing CARLOW Part-time NFQ Level 8 Credits 60
CWX13 Higher Diploma in Business in Tourism Marketing WEXFORD Part-time NFQ Level 8 Credits 60
CWW12 Higher Diploma in Business in Tourism Marketing WICKLOW Part-time NFQ Level 8 Credits 60
Duration
1 year Part-time, 2 evenings per week 7.00 - 10.00pm with some Saturdays throughout the year (indicative).
Fees
CWL24 Higher Diploma in Business in Tourism Marketing CARLOW Part-time €2,500
CWX13 Higher Diploma in Business in Tourism Marketing WEXFORD Part-time €2,500
CWW12 Higher Diploma in Business in Tourism Marketing WICKLOW Part-time €2,500
Programme Fees for Non-EU Students
Higher Diploma Programme Fee – €10,250
Post Course Info
Study & Career Opportunities
This programme will give graduates the basis and maturity to proceed to the Master of Business or, the MSc in Digital Marketing taught part-time programmes, depending on their general business experience.
Potential employment opportunities:
Travel Agent
Customer Service Assistant/Manager
Supervisor/Team manager
Tour Manager
Tourist Guide
Tourist Information Centre Assistant
Other tourism related commercial operations.