Digital & Content Marketing - Aungier Street

What is Digital and Content Marketing?

This programme has been designed by the School of Marketing and Entrepreneurship to equip students with the key skills required to work in a digital and content marketing role. Graduates of the programme will have an exciting variety of career options in marketing and in specialist areas of the field including those that are new and emerging such as content creation

Module listing

Year One

Semester 1

Business Research Methods [Mandatory]

Copy and Content [Mandatory]

Creative Thinking [Mandatory]

Digital Analytics [Mandatory]

Digital Portfolio [Mandatory]

Dissertation [Mandatory]

Social Media Marketing [Mandatory]

Strategic Digital Marketing [Mandatory]

User Experience Design [Mandatory]

Work Placement [Mandatory]



Semester 2

Dissertation [Mandatory]

Marketing Technology [Mandatory]

Regulation and Governance [Mandatory]

Omni Channel Campaign Mgt [Mandatory]

Strategic Content Creation [Mandatory]

Digital Portfolio [Mandatory]

Minimum Entry Requirements?

Applicants should have a minimum 2.1 honours business degree. Applicants must have a business degree or have a minimum of 50% business related subjects on their degree.



*Other applicants will be considered based on their experience, attitude and aptitude.



If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.



Applicants may also be required to attend for interview.

Applications for full-time and some part-time postgraduate programmes commencing in September 2026 are now open. Applications for the remaining part-time programmes will open in February 2026. Please check individual course pages for application details.

1 year full-time, on-campus delivery.



Schedule

Participants will take 7 modules in semester one, 4 modules in semester 2, and undertake 2 self-pace modules over the duration of the course. The expected schedule of contact hours will be approximately 15 hours per week. The work-placement aspect of this course takes place for 12 weeks in semester 2.

Commencement Date: September 2026.

What are my career opportunities?

Graduates can expect to work in such roles as marketing manager, digital marketing specialist, marketing analyst, social media manager, marketing technologist and many more. The work placement element of the programme provides participants with experience relevant to their interests in the field. This coupled with the Digital Portfolio will prepare graduates for finding the right opportunity to match their new skills and competencies, while empowering them to build their own career trajectory.