Digital Marketing

Introduction
Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.

Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.

Programme
Full time students (DC516) will undertake six core modules in a range of digital marketing related topics in addition to an applied research project or dissertation in 12 months.

Digital Marketing Mechanics and Authorship provides students with the technical knowledge and skills to author and communicate brand messaging using common and emerging digital marketing technologies. Delivered by experienced practitioners, the Digital Marketing & eBusiness Management module enables students to deliver and manage tactical digital marketing and e-commerce campaigns and projects. Students develop creative digital advertising campaigns and learn how to manage digital advertising operations in the Digital Advertising & Communications module.

Strategic Thinking & Data Analytics equips students with the knowledge of a variety of data visualisation techniques and statistical techniques to make sense of the emergence and exponential growth of big data. Building upon this, the purpose of the Marketing Strategies & Metrics module is to motivate students' appreciation of current needs for marketing metrics and to develop a comprehensive understanding of strategy-based performance measurement frameworks.

Finally, students are introduced the tools and techniques for constructing, optimising and maintaining websites as part of the Applied Web Design & Development module, addressing web usability, design guidelines and user experience.

Both the Dissertation and Practicum affords students opportunity to exercise their creative, questioning, analytic, and writing skills in a focused and practical manner. Whereas the dissertation is a critical evaluation of a research question primarily from an academic perspective, the practicum is intended to expose the student to an analysis of a real-world problem. While their focus is different (primarily academic or applied) they must each contain a substantial piece of primary research and students are expected to put into practice the theoretical materials covered in earlier modules.

To view the current course structure, please visit the Provider's website.

Requirements
For admission to the M.Sc. in Digital Marketing candidates must hold -
• A 2.1 Honours degree in a Business discipline, or equivalent international qualification
OR
• A 2.1 Honours degree in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification
OR
• Professional qualifications plus 5 years or more relevant professional experience in Marketing

• International candidates who are non-native speakers of English must satisfy the University of their competency in the English language.

Application Deadlines
Applications will be accepted on a rolling basis until the programme is full or until:
• Closing date for non EU applicants is 1st July 2023.
• Closing date for EU applicants is 31st July 2023.

Note applicants who require a study visa for the purposes of studying at DCU, are advised to apply as early as possible.

Queries
Queries from EU applicants should be directed to postgraduateadmissions@dcu.ie

Queries from non EU applicants should be directed to internationalapplications@dcu.ie

To apply for this programme:
• All applicants should apply through https://dcuie.elluciancrmrecruit.com/Apply

• Provide Academic Transcripts for each and every year of study with English translation, if applicable.
• Provided a detailed personal statement, details of professional qualification/s or significant work experience.
• Please upload a CV under the "Supplemental Items & Documents" section. Details of verifiable digital marketing activities and other projects is desirable.
• Please upload one academic reference and one professional reference. References that attest to the marketing capabilities of the applicant are preferential.
• If applicable, provide evidence of competence in the English language as per DCU entry requirements.

Please see link http://www.dcu.ie/registry/english.shtml

Assessments include:

•Complete a search engine optimisation (SEO) report for a chosen client

•Design and run a digital advertising campaign

•Demonstrate mastery of analytics techniques using large social media data sets

•Complete Google Analytics, AdWords, Video Advertising Certifications

•Develop websites using industry recognised content management systems

1 Year full-time.

Application Deadlines

Applications will be accepted on a rolling basis until the programme is full or until:

Closing date for EU applicants is 31st July 2022.
Closing date for non EU applicants is 1st July 2022.

Commencement of Programme
The programme commences in September 2022.

Careers
Marketing
You will graduate with strong business acumen with an innovative and dynamic mix of skills that will allow you to pursue a career in data-driven digital marketing. Our graduates are working in a range of marketing and management roles including Digital Account Executive, Digital Project Manager, Content Marketer, Research Analyst, Digital Marketing Executive, and Social Media Manager. Your knowledge of the business management environment and the ability to be able to think strategically and analytically coupled with your powerful digital marketing background and exposure to new methods and technologies makes you highly demanded by employers.

Graduates from the MSc in Digital Marketing Programmes are employed in a variety of senior marketing roles in all sectors including Facebook, Google, Microsoft, Yahoo!, Edelman, Accenture, Dell, An Bord Bia, Core Media, Starcom, Oracle, Trivago, Adroll and many more.

Our students also often compete in national and international marketing competitions. The success of our students at this level is a testament to the quality of learning and rich teaching that sits at the core of the DCU student learning experience.
• Class of 2015 - European Digital Communication - 'Best Master's Thesis' / Platinum MarCom (Marketing & Communication) Award 2016
• Class of 2016 - An Post Marketing Student of the Year
• Class of 2017 - 2017 Marketing Edge Collegiate Echo Winners

• Advertising
• Agency Strategist
• Brand Account Manager
• Business Analyst
• Communications
• Data Analytics
• Digital Account Executive
• Digital Project Planner
• Direct Marketing Executive
• Marketing