Digital Marketing & Analytics

What is the programme about?
The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing and Analytics at Institute of Technology Carlow is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing.

This innovative and exciting programme will provide potential learners with an opportunity to study for a MSc in Digital Marketing and Analytics corresponding to a Level 9 qualification (90 credits) or a Postgraduate Diploma (60 credits). The MSc combines academic study and industry exposure to deliver a programme that has a strong focus on current and emerging research and practice. Application may also be made to the Level 9 Postgraduate Diploma in Digital Marketing and Analytics (60 credits).

Special features of this programme
Learners will have an opportunity to work on live business projects.

Entry requirements

Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class Honours) in:

• Marketing or a business discipline
• Computer Science or
• Cognate programmes.

Applicants applying for entry through progression routes other than those listed above will be considered through IT Carlow's Recognition of Prior Learning (RPL) Policy. Shortlisted applicants may be called for interview.

Subjects taught

What subject areas will I study?
Semester 1:
Data Analytics and Consumer Insights
Search Marketing and Digital Analytics
Strategic Marketing Management
Digital Marketing Landscape and Strategy

Electives:
ECommerce
Law and the Digital Environment

Semester 2:
Digital Marketing Technologies
Digital Marketing Communications
Strategic Brand Management

Electives:
Strategic Design
Strategic CRM
Semester 3
Digital Marketing Research Project

Credits

CWB07 Master of Science in Digital Marketing CARLOW Full-time NFQ Levle 9 Credits 90
CWB08 Postgraduate Diploma in Digital Marketing CARLOW Full-time NFQ Level 9 Credits 60

Duration

1 year full-time.

Fees

CWB07 Master of Science Digital Marketing CARLOW Full-time €5,500
CWB08 Postgraduate Diploma in Digital Marketing CARLOW Full-time €4,800

Programme Fees for Non-EU Students
Masters Programme Fee – €11,250

Post Course Info

What will I be able to do when I finish the programme?
The MSc in Digital Marketing and Analytics is designed to help learners identify the strategic implications of digital era marketing and to create and implement effective digital marketing strategies. Successful completion of the programme will help participants grow their career opportunities in this dynamic sector.

What follow-on study opportunities are available?
Graduates may pursue Level 10 (PhD) study opportunities upon successful completion of this programme.

Potential employment opportunities
Graduates of this programme can expect career opportunities in areas such as: Digital Marketing Consulting, eCRM, Social Media Management, User Experience Management, Data Analytics and Brand Management. Digital Marketing opportunities exist in all industries from SMEs to global multinationals and financial services to the arts.

More details
  • Qualification letters

    MSc

  • Qualifications

    Postgraduate Diploma (Level 9 NFQ),Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

  • Apply to

    PAC