This programme provides an understanding of the international tourism industry and an appreciation of the key issues affecting its continued development along with insights into the marketing and management issues impacting on the sector. Students interact with tourism industry practitioners and visiting international faculty and an international field trip forms an integral part of the course.
As an internationally-recognised Masters geared to reflect a rapidly changing international tourism market place, this programme has a long tradition of attracting graduates from across the world, since 1998.
• Tourism Principles and Practice
• Economics of Tourism
• Tourism Services Marketing
• Management in Tourism Enterprises
• Research Methods 1
• Economic Appraisal and Evaluation Techniques
• Strategic Marketing for Tourism
• International Tourism Trends
• Tourism Planning and Development
• Research Methods 2
• Thesis A
• Thesis B
Good honours (minimum 2.2) primary degree (Level 8 - National Qualifications Authority of Ireland) from a variety of disciplines including Economics, Geography, Sociology, Business Studies, Hotel Management, Languages, History, Anthropology, Marketing and others.
English Language Requirements
Applicants whose first language is not English must provide evidence of either prior successful completion of a degree qualification taught through the medium of English or meet one of the criteria below (no longer than two years prior to application):
Acceptable English Language qualifications include the following:
•Matriculation examinations from European countries where English is presented as a subject and an acceptable level is achieved
•Irish Leaving Certificate English –Ordinary Level Grade D or above
•TOEFL – 580 (paper based) or 90 (internet based)
•IELTS – Minimum score of 6.5 with no less than 6 in any one component.
•English Test for English and Academic Purposes (ETAPP) – Grade C1
•GCE 'O' level English Language/GCSE English Language – Grade C or above
University of Cambridge ESOL –Certificate of Proficiency in English - Grade C / Certificate in Advanced English Grade A
GCE Examination Boards – Oxford Delegacy of Local Examinations – Grade C / Cambridge Local Examinations Syndicate – School Certificate Pass 1-6 / University of London Entrance and School Examinations Council – School Certificate Pass 1-6
Results in examinations other than those listed above may also be accepted as meeting our English language requirements. Contact the International Education Division for advice.
Applications are accepted on an ongoing basies but specific programmes have individual closing dates which can be found on our on-line prospectus
Applications are accepted on an ongoing basis for research programmes. The applications for Research programmes are review each month by the Postgraduate Research Committee.
1 Year Full-time or 2 Years Part-time
Start Date: 09/Sep/2019
Post Course Info
Marketing Executives in Hotel Groups; Airline Executives; Travel Agency managers; Incoming Tour Operators; Third-level lecturing; Tourism Consultancy; Tour Guide Management; Tourism Facility Management; Managerial / project management roles in rural, regional and national tourism organisations.