International Tourism

Key programme benefits to future students
This programme provides an understanding of the international tourism industry and an appreciation of the key issues affecting its continued development along with insights into the marketing and management issues impacting on the sector.

Immerse in a business school that is committed to developing graduates for a new tourism economy that prioritises sustainability, innovation, modern management skills and new forms of destination marketing.

Students interact with tourism industry practitioners and visiting international faculty and an international workshop forms an integral part of the course.

Key Fact: An internationally recognised Masters geared to reflect a rapidly changing international tourism marketplace.

Autumn Modules
• Tourism Principles and Practice
• Economics of Tourism
• Tourism Services Marketing
• Management in Tourism Enterprises
• Establishing International Ventures
• International Business Consulting

Spring Modules
• Strategic Marketing for Tourism
• International Tourism Trends
• Tourism Planning and Development
• Research Practices in Tourism

Summer Modules
• Thesis

Good honours (minimum 2.2) primary degree (Level 8 - QQI) from a variety of disciplines including Economics, Geography, Sociology, Business Studies, Hotel Management, Languages, History, Anthropology, Marketing and others.

If your qualifications have been obtained in a country where English is an official language this will suffice
If this is not available, the following additional documents must be provided:
• English translation of your qualification(s)/transcripts
AND
• English language competency certificate

A copy of your passport/birth certificate

Preparing your Application:
1. Research your programme: Each postgraduate programme at University of Limerick is unique. Explore your course content, duration, fees, and entry requirements on ul.ie.

2. Check Eligibility: Ensure that you meet the eligibility criteria for the course you are interested in. This usually includes your undergraduate degree award, subject specialities, English language proficiency (for non-native speakers), and any specific requirements for the course.

3. Prepare Documents: Gather all the necessary documents. This typically includes your academic transcripts, CV, personal statement, and references. If English is not your first language, you’ll also need to provide evidence of your English language proficiency.

4. Online Application: Once you are ready to apply, visit your postgraduate programme page on ul.ie/gps and use the Apply Now button to access UL’s online application system. You will need to create an account if you are a new user.

5. Complete the Application: Fill in the application form with all the required details. This will include personal information and academic history.

6. Upload Documents: Upload all the necessary documents that you prepared earlier. Make sure they are clear and legible.

7. Submit Application: Review your application thoroughly to ensure all information is correct and then submit your application. The application fee for your postgraduate application is €50. This includes an option to choose a second choice.

8. Track Your Application: After submission, you can track the status of your application through the online application system.

9. Interview: Depending on the programme, you may be invited for an interview. This could be in person or online.

10. Acceptance: If your application is successful, you will receive an offer email from the university. You will need to accept this offer to secure your place.

Applications are reviewed on a rolling basis and places offered to successful candidates. This means that it’s a good idea to apply as early as possible to increase your chances of securing a place.

Please note that these steps are a general guide and the exact process may vary depending on the specific programme and your individual circumstances. Always check the University of Limerick website or contact the postgraduate admissions department for the most accurate and up-to-date information.

1 year full-time, on-campus.

Autumn

Graduate careers
Roles held by graduates include Smart Tourism Programme Manager, Commercial Development Manager, Global Business Manager