Management - Strategy

Students will take a number of key strategic management based modules. Strategy and Competition will provide students with a thorough grounding in the nature of business strategy, strategic interaction, competition, and competitive advantage, while Strategy and Leadership deepens students’ understanding of the strategy process in its wider context, developing skills in business analysis and strategic thinking. How to implement strategic plans will be explored in Consulting Skills, which develops students’ conceptual understanding and skill proficiency for practising consulting.

In addition, there are a number of domain specific modules, which take a strategic perspective. In Marketing Strategies, students develop skills in analysis, creativity, and communications as well as providing practice in the application of marketing concepts, techniques and principles, while students will analyse and select the most appropriate business modelling tool or technique for problem situations in Business Process Innovation.

Knowledge and understanding of the key issues in the management of technology has become an integral part of strategic management and there are a number of modules that address this. Technology Management helps participants to develop a clear understanding of technology’s role as a driver of change and increased productivity in business and as an enabler of business model evolution and increased business value. Digital Business equips students with a strong conceptual foundation by studying in detail the concepts underpinning the electronic marketplace and the associated business, technological and societal implications. The challenges organisations face when introducing information technology and the choices management make when leading such large-scale IT-enabled change initiatives are explored in the Organisation and Management in the Networked Era module. Students will have the unique opportunity to learn and practice the skills and expertise involved in the successful commercialisation of new ICT technologies by developing a commercialisation plan for a product, process or service idea in E-Commerce and Entrepreneurship. Finally, in Data Analytics & Visualisation, learners are equipped with a variety of techniques and the knowledge of a variety of tools and statistical techniques to make sense of the emergence and exponential growth of big data.

The unique and highly regarded Next Generation Management module provides students with the opportunity to develop the competencies required for successful management and leadership careers. It focuses on four key themes: personal and career development; research skills; global and societal awareness; and digital media and communication. Particular emphasis is placed on reflective and critical thinking, collaborating with people, creating and sharing knowledge and dealing with complexity.

Both the Dissertation and Practicum affords students opportunity to exercise their creative, questioning, analytic, and writing skills in a focused and practical manner. Whereas the dissertation is a critical evaluation of a research question primarily from an academic perspective, the practicum is intended to expose the student to an analysis of a real-world problem. While their focus is different (primarily academic or applied) they must each contain a substantial piece of primary research and students are expected to put into practice the theoretical materials covered in earlier modules.

Subjects taught

Academic Structures
Programme Academic Structure for 2023 - 2024, MSc in Management (Strategy)
This information is provisional & subject to change.
Year 1 Core Modules:
Code Title Credit Semester Exam % CA % Resit Category
AC570 Accounting for Business Decision Making 5 Semester 1 70 30 1
EF5170 Strategic Entrepreneurship and Innovation 5 Semester 1 0 100 1
EF5180 Economic Geography & GeoPolitics 5 Semester 1 0 100 1
EF5184 Finance for Sustainable Operations 5 Semester 1 0 100 1
HR5019 People and Change 5 Year long 0 100 1
HR5021 Career Development 0 Year long 0 100 1
MG511 Marketing Strategies 5 Semester 2 0 100 1
MG580 Marketing 5 Semester 1 0 100 1
MT5000 Data Analytics and Story Telling 5 Semester 2 0 100 1
MT5124 Digital Business and Story Creation 5 Semester 2 0 100 1
MT5131 Strategy and Leadership 5 Semester 2 0 100 1
MT5151 Operations Strategy 5 Semester 2 0 100 1
MT5804 Building Sustainable Organisations 5 Year long 0 100 1
MT5806 Applied Research Project 20 Autumn Semester 0 100 2
MT5807 Research Methods for Story Telling 5 Semester 2 0 100 1
MT583 Operations & Process Mgt for Resilience 5 Semester 1 0 100 1

Entry requirements

or admission to the M.Sc. in Management (Strategy) candidates must hold:

• A 2.1 Honours degree in a Business discipline (which include introductory Economics, Accounting and Finance), or equivalent international qualification.

• Applicants who have achieved a 2.2 Honours degree may still obtain a place. This will depend on availability of places and on obtaining high grades in relevant modules on their undergraduate programme.

• International candidates who are non-native speakers of English must satisfy the University of their competency in the English language. Please see link

Application dates

Application Deadlines
Applications will be accepted on a rolling basis until the programme is full or until:
Closing date for non EU applicants is 1st July 2024.
Closing date for EU applicants is 31st July 2024.

Note applicants who require a study visa for the purposes of studying at DCU, are advised to apply as early as possible.

To apply for this programme:
All applicants should apply via the college website - see Application Weblink above.

• Provide Academic Transcripts for each and every year of study with English translation, if applicable.

• All applicants must also submit Letters of reference (Academic AND Professional) - see application form for details.

• If applicable, provide evidence of competence in the English language as per DCU entry requirements. Please see link


1 year full-time.

Enrolment dates

The programme commences in September 2024

Post Course Info

Graduates are expected to be strong strategic thinkers and formulators of high level directional plans and thus are attractive to large organisations seeking strategy management or consultancy. Coupled with their primary degree, graduates of the M.Sc. in Management (Strategy) will be part of a specialised and valuable select group of graduates with a strategic comprehension and knowledge skill set specializing in strategy.

The career path of a graduate of the programme would ideally be suited to senior management at a strategic level within an organisation or independently at a consultancy firm or as an entrepreneur.

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Daytime,Full time

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    Course provider