Marketing Consumption & Society
This programme includes real world experience through 'live' projects and incorporates a residential workshop.
• Marketing Theory
• Consumption & Consumer Culture
• Marketing & Society
• Research Philosophy & Methodology in Marketing
• Marketing Leadership
• Strategic Marketing Decision Making
• Marketing in Popular Culture
• Ethnography for Consumer Research
• Digital and Social Media Marketing
• Research Paper
The minimum entry requirement is normally a 2:2 honours primary degree (Level 8 - National Qualifications Authority of Ireland) or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions. The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society.
Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required.
Candidates may be interviewed as part of the selection process to determine their suitability.
How to apply:
1. Choose your programme.
2. Check closing date for the programme.
3. Apply online at www.ul.ie
4. Have your supporting documentation ready to upload.
5. Pay the application fee (€35 online / €40 bank draft or cheque).
6. Submit your application.
WHAT TO INCLUDE WITH YOUR APPLICATION:
Qualification transcripts and certificates
A copy of your birth certificate (long document)
If your qualifications have been obtained in a country where English is an official language this will suffice
If this is not available, the following additional documents must be provided:
• English translation of your qualification(s)/transcripts
• English language competency certificate
GUIDELINES ON COMPLETING YOUR APPLICATION
To ensure a speedy assessment of your application, please upload the above documents with your application form.
Please title appropriately any documents you are uploading with the application form, for example "Supporting Statement", "Undergraduate Transcript", "Postgraduate Transcript", "English Language Certificate" etc.
1 year, full-time.
An Application Fee of €35 (electronically) or €40 Bank Draft/Cheque will apply to all taught postgraduate programmes.
Start Date: 09/Sep/2019
Post Course Info
The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing & Creative Marketing.