Marketing Consumption & Society

This programme provides a comprehensive marketing education through exposure to key theoretical tenets coupled with reflective engagement on the interface between marketing and consumption in contemporary society. Providing 'real world' experience through 'live' projects, the programme includes specialist laboratory and computer facilities and incorporates a residential workshop.

Entry requirements

The minimum entry requirement is normally a 2:2 honours primary degree (Level 8 - National Qualifications Authority of Ireland) or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions. The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society.

Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required.

Candidates may be interviewed as part of the selection process to determine their suitability.

English Language Requirements

Applicants whose first language is not English must provide evidence of either prior successful completion of a degree qualification taught through the medium of English or meet one of the criteria below (no longer than two years prior to application):

Acceptable English Language qualifications include the following:

•Matriculation examinations from European countries where English is presented as a subject and an acceptable level is achieved

•Irish Leaving Certificate English –Ordinary Level Grade D or above

•TOEFL – 580 (paper based) or 90 (internet based)

•IELTS – Minimum score of 6.5 with no less than 6 in any one component.

•English Test for English and Academic Purposes (ETAPP) – Grade C1

•GCE 'O' level English Language/GCSE English Language – Grade C or above

•Cambridge Assessment English - Certificate of Proficiency in English - Grade C / Certificate in Advanced English Grade B

•GCE Examination Boards – Oxford Delegacy of Local Examinations – Grade C / Cambridge Local Examinations Syndicate – School Certificate Pass 1-6 / University of London Entrance and School Examinations Council – School Certificate Pass 1-6

Results in examinations other than those listed above may also be accepted as meeting our English language requirements. Contact the International Education Division for advice

Subjects taught

Autumn Semester
• Marketing Theory
• Consumption & Consumer Culture
• Marketing & Society
• Research Philosophy & Methodology in Marketing

Spring Semester
• Marketing Leadership
• Strategic Marketing Decision Making
• Marketing in Popular Culture
• Ethnography for Consumer Research
• Digital and Social Media Marketing

Summer Semester
• Research Paper

Duration

1 year, full-time.

Fees

An Application Fee of €35 (electronically) or €40 Bank Draft/Cheque will apply to all taught postgraduate programmes.

Enrolment dates

Start Date: 09/Sep/2019

Post Course Info

The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing & Creative Marketing.

More details
  • Qualification letters

    MSc

  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Daytime

  • Apply to

    Course provider