Marketing Consumption & Society

This programme provides a comprehensive marketing education through exposure to key theoretical tenets coupled with reflective engagement on the interface between marketing and consumption in contemporary society. Providing 'real world' experience through 'live' projects, the programme includes specialist laboratory and computer facilities and incorporates a residential workshop.

Key Facts
This programme includes real world experience through 'live' projects and incorporates a residential workshop.

Autumn Semester
• Marketing Theory
• Consumption & Consumer Culture
• Marketing & Society
• Research Philosophy & Methodology in Marketing

Spring Semester
• Marketing Leadership
• Strategic Marketing Decision Making
• Marketing in Popular Culture
• Ethnography for Consumer Research
• Digital and Social Media Marketing

Summer Semester
• Research Paper

The minimum entry requirement is normally a 2:2 honours primary degree (Level 8 - National Qualifications Authority of Ireland) or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions. The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society.

Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required.

Candidates may be interviewed as part of the selection process to determine their suitability.

WHAT TO INCLUDE WITH YOUR APPLICATION:

Qualification transcripts and certificates
A copy of your birth certificate (long document)
If your qualifications have been obtained in a country where English is an official language this will suffice
If this is not available, the following additional documents must be provided:
• English translation of your qualification(s)/transcripts
AND
• English language competency certificate

GUIDELINES ON COMPLETING YOUR APPLICATION

To ensure a speedy assessment of your application, please upload the above documents with your application form.
Please title appropriately any documents you are uploading with the application form, for example "Supporting Statement", "Undergraduate Transcript", "Postgraduate Transcript", "English Language Certificate" etc.

1 year, full-time.

An Application Fee of €35 (electronically) or €40 Bank Draft/Cheque will apply to all taught postgraduate programmes.

Start Date: 09/Sep/2019

The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing & Creative Marketing.