Marketing Consumption & Society

Key programme benefits to future students

The programme equips students with a thorough grounding in marketing theory and research, a comprehensive understanding of consumer culture and instils an appreciation of marketing’s responsibilities to organisations and to society.



The programme provides ‘real world’ experience through ‘live’ projects, includes specialist laboratory and computer facilities and incorporates a residential workshop.



This programme offers a Dual Degree opportunity at the following French partner business schools: Audencia (Nantes), Excelia (La Rochelle), Neoma (Reims or Rouen), Rennes and Toulouse.



Key Fact: This programme includes real world experience through ‘live’ projects and includes a residential workshop.

Autumn Modules

• Marketing Theory

• Consumption & Consumer Culture

• Marketing & Society

• Research Philosophy & Methodology in Marketing



Spring Modules

• Marketing Leadership

• Strategic Marketing Decision-making

• Marketing in Popular Culture

• Ethnography for Consumer Research

• Digital and Social Media Marketing



Summer Modules

• Research Paper

he minimum entry requirement is normally a 2:2 honours primary degree (Level 8 - National Qualifications Authority of Ireland) or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions. The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society.



Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required.

Candidates may be interviewed as part of the selection process to determine their suitability.

1 year full-time, on-campus.

An Application Fee of €35 (electronically) or €40 Bank Draft/Cheque will apply to all taught postgraduate programmes.

Autumn

Graduate careers

The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing and Creative Marketing.