Marketing Consumption & Society

Key programme benefits to future students

The programme equips students with a thorough grounding in marketing theory and research, a comprehensive understanding of consumer culture and instils an appreciation of marketing’s responsibilities to organisations and to society.



The programme provides ‘real world’ experience through ‘live’ projects, includes specialist laboratory and computer facilities and incorporates a residential workshop.



This programme offers a Dual Degree opportunity at the following French partner business schools: Audencia (Nantes), Excelia (La Rochelle), Neoma (Reims or Rouen), Rennes and Toulouse.



Key Fact: This programme includes real world experience through ‘live’ projects and includes a residential workshop.

Autumn Modules

• Marketing Theory

• Consumption & Consumer Culture

• Marketing & Society

• Research Philosophy & Methodology in Marketing



Spring Modules

• Marketing Leadership

• Strategic Marketing Decision-making

• Marketing in Popular Culture

• Ethnography for Consumer Research

• Digital and Social Media Marketing



Summer Modules

• Research Paper

The minimum entry requirement is normally a 2:2 honours primary degree (Level 8 - QQI) or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions. The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society.



Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required.

Candidates may be interviewed as part of the selection process to determine their suitability.



WHAT TO INCLUDE WITH YOUR APPLICATION:

Qualification transcripts and certificates

A copy of your birth certificate (long document)

If your qualifications have been obtained in a country where English is an official language this will suffice

If this is not available, the following additional documents must be provided:

• English translation of your qualification(s)/transcripts

AND

• English language competency certificate



GUIDELINES ON COMPLETING YOUR APPLICATION

To ensure a speedy assessment of your application, please upload the above documents with your application form.

Please title appropriately any documents you are uploading with the application form, for example "Supporting Statement", "Undergraduate Transcript", "Postgraduate Transcript", "English Language Certificate" etc.

Preparing your Application:

1. Research your programme: Each postgraduate programme at University of Limerick is unique. Explore your course content, duration, fees, and entry requirements on ul.ie.



2. Check Eligibility: Ensure that you meet the eligibility criteria for the course you are interested in. This usually includes your undergraduate degree award, subject specialities, English language proficiency (for non-native speakers), and any specific requirements for the course.



3. Prepare Documents: Gather all the necessary documents. This typically includes your academic transcripts, CV, personal statement, and references. If English is not your first language, you’ll also need to provide evidence of your English language proficiency.



4. Online Application: Once you are ready to apply, visit your postgraduate programme page on ul.ie/gps and use the Apply Now button to access UL’s online application system. You will need to create an account if you are a new user.



5. Complete the Application: Fill in the application form with all the required details. This will include personal information and academic history.



6. Upload Documents: Upload all the necessary documents that you prepared earlier. Make sure they are clear and legible.



7. Submit Application: Review your application thoroughly to ensure all information is correct and then submit your application. The application fee for your postgraduate application is €50. This includes an option to choose a second choice.



8. Track Your Application: After submission, you can track the status of your application through the online application system.



9. Interview: Depending on the programme, you may be invited for an interview. This could be in person or online.



10. Acceptance: If your application is successful, you will receive an offer email from the university. You will need to accept this offer to secure your place.



Applications are reviewed on a rolling basis and places offered to successful candidates. This means that it’s a good idea to apply as early as possible to increase your chances of securing a place.



Please note that these steps are a general guide and the exact process may vary depending on the specific programme and your individual circumstances. Always check the University of Limerick website or contact the postgraduate admissions department for the most accurate and up-to-date information.

1 year full-time, on-campus.

An Application Fee of €35 (electronically) or €40 Bank Draft/Cheque will apply to all taught postgraduate programmes.

Autumn

Graduate careers

The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing and Creative Marketing.