Marketing Consumption & Society

Key programme benefits to future students

The programme equips students with a thorough grounding in marketing theory and research, a comprehensive understanding of consumer culture and instils an appreciation of marketing’s responsibilities to organisations and to society.



The programme provides ‘real world’ experience through ‘live’ projects, includes specialist laboratory and computer facilities and incorporates a residential workshop.



This programme offers a Dual Degree opportunity at the following French partner business schools: Audencia (Nantes), Excelia (La Rochelle), Neoma (Reims or Rouen), Rennes and Toulouse.



Key Fact: This programme includes real world experience through ‘live’ projects and includes a residential workshop.

Autumn Modules

• Marketing Theory

• Consumption & Consumer Culture

• Marketing & Society

• Research Philosophy & Methodology in Marketing



Spring Modules

• Marketing Leadership

• Strategic Marketing Decision-making

• Marketing in Popular Culture

• Ethnography for Consumer Research

• Digital and Social Media Marketing



Summer Modules

• Research Paper

Applicants should hold a bachelor’s degree (NFQ Level 8,) with at least a second class honours, grade 2 (2:2), from a range of relevant disciplines (such as business studies, cultural studies, media studies and sociology).

1 year full-time, on-campus.

An Application Fee of €35 (electronically) or €40 Bank Draft/Cheque will apply to all taught postgraduate programmes.

Autumn

Graduate careers

The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing and Creative Marketing.