Marketing Management

Key programme benefits to future students
The programme is skills-based, equipping participants to deepen their understanding of fundamental marketing competencies and learn advanced techniques, while building upon skills and knowledge in the area of marketing management.

Students are taught about the ever-increasing role of understanding consumers through segmentation, targeting, positioning and relationship marketing.

Students will participate in experiential learning by conducting market research and creating strategic marketing and sales management plans.

Key Fact: The flexible online learning delivery methods of this programme offer a greater level of access for potential participants who have strong work or life commitments.

Subjects taught

Autumn Modules
• Marketing Principles
• Consumer Behaviours
• Marketing Research & Intelligence

Spring Modules
• Marketing Communications in a Digital Age
• Understanding Market Relationships
• Marketing Management (In company Project)

Entry requirements

Specifically targeted at participants with an honours level degree at a 2.2 standard and normally 3 to 5 years of experience in business management and related industries.

Application dates

Preparing your Application:
1. Research your programme: Each postgraduate programme at University of Limerick is unique. Explore your course content, duration, fees, and entry requirements on

2. Check Eligibility: Ensure that you meet the eligibility criteria for the course you are interested in. This usually includes your undergraduate degree award, subject specialities, English language proficiency (for non-native speakers), and any specific requirements for the course.

3. Prepare Documents: Gather all the necessary documents. This typically includes your academic transcripts, CV, personal statement, and references. If English is not your first language, you’ll also need to provide evidence of your English language proficiency.

4. Online Application: Once you are ready to apply, visit your postgraduate programme page on and use the Apply Now button to access UL’s online application system. You will need to create an account if you are a new user.

5. Complete the Application: Fill in the application form with all the required details. This will include personal information and academic history.

6. Upload Documents: Upload all the necessary documents that you prepared earlier. Make sure they are clear and legible.

7. Submit Application: Review your application thoroughly to ensure all information is correct and then submit your application. The application fee for your postgraduate application is €50. This includes an option to choose a second choice.

8. Track Your Application: After submission, you can track the status of your application through the online application system.

9. Interview: Depending on the programme, you may be invited for an interview. This could be in person or online.

10. Acceptance: If your application is successful, you will receive an offer email from the university. You will need to accept this offer to secure your place.

Applications are reviewed on a rolling basis and places offered to successful candidates. This means that it’s a good idea to apply as early as possible to increase your chances of securing a place.

Please note that these steps are a general guide and the exact process may vary depending on the specific programme and your individual circumstances. Always check the University of Limerick website or contact the postgraduate admissions department for the most accurate and up-to-date information.


1 year part-time, online.

Enrolment dates


Post Course Info

Graduate careers
Graduates of this programme will have developed new enterprise relevant skills to understand and successfully deliver business outcomes for any organisation.

More details
  • Qualifications

    Minor Diploma (Level 9 NFQ)

  • Attendance type

    Part time

  • Apply to

    Course provider