Marketing Management

Key programme benefits to future students

The programme is skills-based, equipping participants to deepen their understanding of fundamental marketing competencies and learn advanced techniques, while building upon skills and knowledge in the area of marketing management.



Students are taught about the ever-increasing role of understanding consumers through segmentation, targeting, positioning and relationship marketing.



Students will participate in experiential learning by conducting market research and creating strategic marketing and sales management plans.



Key Fact: The flexible online learning delivery methods of this programme offer a greater level of access for potential participants who have strong work or life commitments.

Autumn Modules

• Marketing Principles

• Consumer Behaviours

• Marketing Research & Intelligence



Spring Modules

• Marketing Communications in a Digital Age

• Understanding Market Relationships

• Marketing Management (In company Project)

1 year part-time, online.

Autumn

Graduate careers

Graduates of this programme will have developed new enterprise relevant skills to understand and successfully deliver business outcomes for any organisation.