Marketing Management

Key Fact:
This is a skills-based programme designed for graduates who wish to deepen their understanding of fundamental marketing competencies, while building upon their existing skills and knowledge in the area of business management.

Programme Content
Autumn Semester
• Marketing Principles
• Consumer Behaviour
• Marketing Research & Intelligence

Spring Semester
• Marketing Communications in a Digital Age
• Understanding Market Relationships
• Marketing Management (In-Company Project)

Specifically targeted at participants with an honours level degree at a 2.2 standard and normally 3 to 5 years of experience in business management and related industries.

Application Deadline: Monday, July 31, 2023

How to apply:
1. Choose your programme.
2. Check closing date for the programme.
3. Apply online at www.ul.ie
4. Have your supporting documentation ready to upload.
5. Pay the application fee (€35 online / €40 bank draft or cheque).
6. Submit your application.

What to Include with your Application:
Delays in receiving these documents will affect the progress of your application.

- Photo or Scanned original copy of your transcripts for all years of study. (Graduates of UL need only provide us with their Student ID number.)

- Photo or Scanned copy of passport to verify ID and full legal name.

- A copy of your most recent CV.

- Applicants who do not have English as their first language may satisfy English Language requirements:

If your qualifications have been obtained in a country where English is an official language this will suffice

If this is not available, the following additional documents must be provided:
• English translation of your qualification(s)/transcripts
AND
• English language competency certificate

1 Year Part-Time. Blended.