Marketing Management
The Specialist Diploma in Marketing Management is a skills based programme designed for graduates who wish to deepen
their understanding of fundamental marketing competencies
while building upon their existing skills and knowledge in the
area of business management practice. This course ensures
the future needs of organisations are met with high-calibre
graduates furnished with the knowledge and tools to excel in their
careers coupled with practical business skills to understand and
successfully deliver business outcomes for an organisation.
Key Fact
This is a skills-based programme designed for graduates who wish to deepen their understanding of fundamental marketing competencies, while building upon their existing skills and knowledge in the area of business management.
Subjects taught
Programme Content
Autumn Semester
• Marketing Principles
• Consumer Behaviour
• Marketing Research & Intelligence
Spring Semester
• Marketing Communications in a Digital Age
• Understanding Market Relationships
• Marketing Management (In-Company Project)
Duration
1 Year Part Time