Political Communication

This programme examines the rapidly changing relationship between the media, politics and the public, and considers how their overlapping relations influence democracy and the distribution of power.

You should apply for this programme if you are interested in media coverage of politics, the role of spin, agenda-setting, public relations, political advertising and new media.

You will work with leading academics in the areas of political communication, political science and journalism studies. You will also be exposed to a range of senior influential guest lecturers.

DCU's School of Communications has just been ranked in the top 200 communications schools internationally. The only ranked Irish media/communications School in the QS ranking.


•To provide students with a conceptual framework to understand the evolution, practice and terminology of political communication;

•To examine the relationship between the media, politics and the public;

•To provide an understanding of how political and public communication informs and sustains democracy and the distribution of power in both national and international contexts;

•To acquire the ability to undertake and communicate original research;


Why Do this Programme in DCU?

•Long established & highly regarded nationally and internationally;

•Challenging learning environment;

•Taught by a team of experienced, research active lecturers;

•Experienced guest speakers;

•High employment rates for graduates & excellent career progression.

Recent guest speakers have included: senior political advisors, Fergus Finlay, Gerard Howlin, Ciaran Conlon, Anne Maire MacNally, Mandy Johnson, Sean Dorgan and Mark Mortell.

Other speakers have included:

•James Fallows of the Atlantic Monthly in Washington

•Robert Watt, Secretary-General of the Department of Public Expenditure and Reform

•Craig Gordon, Chief Deputy Managing Editor of the Washington based online publisher, Politico

•Chris Mullin, former British Labour MP and government minister

•Peter Horricks, head of global news at the BBC

•British political blogger Paul Staines (Guido Fawkes).

Entry requirements


General Entry Requirements

For admission to the MA in Political Communication programme, successful applicants will have -

•A degree at the level of an Irish or UK Honours undergraduate degree (H2.2 or above) or equivalent, OR

•Applicants with appropriate combinations of professional qualifications and experience may also be considered. This includes discipline-specific knowledge and know-how; transferable skills; basic research competency; personal effectiveness.

•International candidates who are non-native speakers of English must satisfy the University of their competency in the English language.

Subjects taught

Core modules include:
•Political Communications
•Concepts and Issues
•Media and Politics in Ireland
•Public Relations
•Theories of Communications
•Research Methods
•Communication Policy.

Optional modules include:
•Social Media and Democracy
•Political Economy of the Media

Content will be attractive to recent graduates and also those seeking to develop a critical perspective on an existing career.


1 year full-time, 2 years part-time.

Enrolment dates

Commencement of Programme
The programme commences in September 2020.

Post Course Info


Positions held by our graduates include:

•Analyst - LinkedIn; Director of Advocacy - Focus Ireland;
•External Communications - Bank of Ireland;
•Director of News - Storyful; Director - Fleishman-Hillard;
•Senior Public Affairs Manager -Vodafone;
•Media Manager -Connaught Rugby;
•Head of Group Communications - Irish Life Account Director - Murray Consultants;
•Account Director - Insight PR;
•Policy Officer - Department of Justice;
•Financial Education Manager - Competition Authority;
•Account Director - Wilson Hartnell PR;
•Managing Director - Montague PR;
•Policy Director - IBEC; Special Adviser - Government Minister;
•Head of Media - Sinn Fein; Chef de Cabinet - Fianna Fail;
•Press Officer - Labour Party; Head of Media - Fine Gael;
•Parliamentary Assistants with various TDs and Senators;
•Director of Communications - Garda Síochána;
•Press Officer - Department of Finance;
•Press Officer - Department of the Taoiseach;
•Head of Communications - University of Limerick;
•Broadcast Manager - Oireachtas TV;
•Head of Press - Law Society;
•Communications Officer - Pharmaceutical Society of Ireland;

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Part time

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