Project Management & Marketing - Waterford

This module will provide participants with methodologies to undertake business planning and project implementation aimed at delivering desired results. Participants will be able to estimate project duration and associated costs and develop skills necessary to plan, control, monitor project schedules and manage human resources. The challenge of converting to organic and biological production and successfully planning this transition will be discussed and explained. The principles of marketing and how these can be applied successfully in the Irish and European marketplace will be reviewed. Factors influencing the consumer buying process, identifying appropriate markets, new product development and associated marketing mix elements, including targeted communications using online platforms will be addressed.

Business planning and project design: work breakdown structure, critical path network, project risk management, change management, and quality control.

Project cost measurement and management using the concept of earned value.

Managing a project team – leadership, resource allocation, administration, the role of the project manager, project completion and handover

Consumer and organisational buying behaviour: factors impacting consumer, household and organisational buying behaviour; steps in the buying process; the concept of derived demand.

Market research into market segmentation, positioning and branding strategies.

The Marketing Mix – co-ordinating product, pricing, distribution and promotional strategies for effective marketing campaigns

This module will be delivered from September in the first semester of each academic year with online lecture and tutorial sessions each week. Course days will be held during the semester to visit agri-food businesses under development and engaged in direct sales and marketing. Continuous assessments and the development of a marketing plan for farm business farm will be evenly spaced during the programme and the final written exam will be held at the end of the semester.

Applicants for the Certificate in Project Management and Marketing should hold a National Framework of Qualifications (NFQ) Level 8 honours degree in Agri-business and Rural Enterprise, Agriculture, Environmental and Land Science, or other Science-related discipline. Where the demand exceeds the places available, offers will be made in rank order based on applicants’ Grade Point Average (GPA).

Applicants who do not hold a degree in the cognate areas specified but who have relevant industry or practical experience in agriculture or biological systems, or same in conjunction with a Level 8 degree in a non-cognate area may be considered for entry under SETU Waterford’s Recognition of Prior Learning (RPL) mechanism. In the case of candidates with qualifications in non-cognate disciplines equal weighting will be given for GPA qualifications (50%) and a selection interview (50%) to assess prospective candidate’s aptitude and experience relevant to the certificate programme.

Some applicants who do not immediately meet these academic requirements may wish to apply for the Certificate in Project Management and Marketing. Guidelines on the Institute's RPL policy and procedures are available at www.setu.ie/rpl/

12 weeks, blended.

NEXT INTAKE September 2024

The aim of this programme is to produce highly skilled professionals to support the sustainable development of organic and biological agriculture and the agri-food sector. Graduates with the Level 9 Certificate in Project Management and Marketing may wish to apply techniques and practices learned in primary commercial production, provide support and technical advice to growers and farmers or may opt to remain in a research, development and innovation environment. They may also use their applied knowledge and skills in public service for the development of supportive agricultural and environmental policy. Upon successful completion of other Level 9 Certificates the learner can graduate with a Certificate in Organic and Biological Production (30 credits), a Postgraduate Diploma in Organic and Biological Agriculture (60 credits), plus a dissertation for a MSc in Organic and Biological Agriculture (90 credits).