Tourism Marketing - Carlow

As the economy continues to recover, more graduates will be required to work in the tourism sector. This course addresses the need for graduates with knowledge in the area of culture, tourism operations, marketing (including e-marketing) and general business. This course will give graduates the basis and maturity to proceed to the Master of Business or, the MSc in Digital Marketing taught part-time courses, depending on their general business experience.

Year 1 Modules

Marketing and Brand Communications

Online Marketing Strategy and Practice

Management and Financial Planning

Work Based Research Project

Tourism Operations

Strategic Tourism Marketing

Applicants require an NFQ Level 7 or 8 Major Award in business or a level 8 Major Award in a non-business area for entry to this course. Other applicants will be considered on an individual basis in accordance with the University policy on Recognition of Prior Learning (RPL). SETU reserve the right to require applicants to attend for interview to determine their suitability for the course.

Application Deadline 28 Aug 2026

1 YEAR – PART-TIME

2 evenings per week 7.00 - 10.00pm with some Saturdays throughout the year (indicative)

Next intake: September 2026.