What is a marketing graduate job?

Marketing jobs for graduates are usually entry-level roles such as ‘marketing assistant’. You will likely be assisting a more senior marketing executive in the day-to-day management of a brand and its messaging, both online and in other formats.

What are the different types of graduate marketing jobs?

Traditional marketing roles would have involved producing copy or artwork for printed material ready for the intended audience, but these days there are a number of different types of marketing role for graduates: digital marketing is the new standard and features lots of work on online branding and messaging; social media marketing utilises third-party platforms to reach an audience; data-driven marketing may see you analysing audience groups or product performance to better target messaging; and influencer marketing could see you managing a stable of individuals to promote a brand.

What are the skills needed to work in marketing?

Interpersonal and communication skills are a must for graduate marketing jobs when dealing with the public and clients. Creativity is useful if you need to create a stream of ever more engaging content in different formats, and commercial awareness with a customer focus will help you understand your brands and how best to promote them.