Customer Loyalty (CRM) Graduate Programme 2026

Customer Loyalty (CRM) Graduate Programme 2026

At Musgrave, we support thousands of retail and foodservice family businesses. Every day we feed one in three people in Ireland through 18 market-leading food and beverage brands that include SuperValu, Centra, Daybreak, Frank and Honest, and Musgrave MarketPlace. Our values and purpose challenge and inspire us to do the right thing, with a focus on practising good, fair, and honest business, a commitment to profit with purpose, and working relentlessly to innovate and lead the way in our market. 

This Customer Loyalty Graduate is an excellent opportunity for innovative and motivated people with excellent technical, innovation, or business skills and an interest in working and having a great career in the fast-paced and dynamic FMCG industry. We are looking for emerging talent with a passion for technology, business, and customer experience to support plans to keep pace with consumer facing technology 

The scope of the Loyalty Graduate role comprises a two-year experiential development role to immerse you in the fast-evolving world of customer loyalty, Customer Relationship Management (CRM), and personalisation. You’ll contribute to the delivery of SuperValu Real Rewards and Centra Loyalty initiatives, support CRM operations, and gain exposure to strategic planning, data analytics, and campaign execution. 

Musgrave Institute 

At Musgrave, we believe in more than just learning — we believe in transformation. Whether you're just starting out or looking to grow, this is where your journey begins. Through Musgrave Institute, you will be in an award-winning development Graduate Programme designed to celebrate your strengths, expand your skillset and empower you to create your future. You will achieve this through customisable development, key experiences in your role, bespoke graduate development experiences, coaching and mentoring.  You’ll also work on business projects which you will present to our senior leadership at our dedicated Early Careers Summit. 

Key Activities

Key activities and responsibilities include: 

• Support the delivery of loyalty campaigns, including voucher mechanics, app engagement, and member pricing initiatives.
• Assist in CRM operations, including data quality, segmentation, and personalisation strategies.
• Collaborate with cross-functional teams (Marketing, IT, Data Warehouse) to ensure seamless execution of loyalty programmes.
• Analyse customer data to identify trends and support campaign optimisation.
• Contribute to the development of new loyalty propositions for Centra and SuperValu.
• Participate in strategic planning sessions and provide input on future loyalty roadmaps.
• Analyse customer data to identify trends and support campaign optimisation.
• Support the Loyalty Team’s engagement and feedback initiatives 

Essential Qualification

• Honours Degree (Level 8) in a relevant business / marketing / technical area e.g. Computer Science & Business, Commerce, Business Analytics, Marketing, Digital Humanities and Information Technology 

Essential Skills and Knowledge

• Strong interest in customer behaviour, loyalty, and personalization
• Analytical mindset with proficiency in Excel and data tools
• Familiarity with, and interest in, technology and innovation
• Excellent communication and collaboration skills
• Highly organised, structured and performance driven
• Problem solving 

Starting salary is €35,000 and increases after 12 months subject to performance. 

5% Programme completion bonus

Additional benefits include:

• Hybrid Working
• 23 days holidays
• Market Leading Pension Scheme
• Subsidised Cafeteria
• Be Well Work Well: our health and wellbeing programme including online yoga and HIIT classes
• Employee Assistance Programme: Free, independent and confidential advice on mental health, wellbeing, financial or legal issues
• Employee discount in Musgrave MarketPlace
• Award-Winning Development (gradireland Graduate Employer of the Year in 2019 and 2021, Best Training and Development Programme – Business/ Management in 2022, 2024 and 2025)
• Customised learning through Musgrave Institute
• Individual coaching
• Life Assurance
• Income Protection
• Bike to Work scheme
• Free parking
• Digital Doctor
• Home office equipment
• Employee Resource Groups

We enjoy a flexible hybrid way of working which allows us to focus on our outcomes and contributions.  Work Smart @Musgrave is our hybrid approach which gives us the option to alternate our time between connecting and collaborating in the office and working remotely. Working this way allows us to enjoy the best of the remote working experience while also giving us the opportunity to connect in person and work together onsite. Across Musgrave, our roles allow for different levels of flexibility. 

Hybrid arrangements are currently 3 days in the office. Travel to stores/external partners may also be required in this role.

The primary office location for this role is Cork.